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Agile Product Strategy

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This keynote talk from the conference "Lean and Agile for Innovation" discusses practices for creating an effective agile product strategy including the Vision Board. You can download the Vision Board …

This keynote talk from the conference "Lean and Agile for Innovation" discusses practices for creating an effective agile product strategy including the Vision Board. You can download the Vision Board from: http://www.romanpichler.com/tools/vision-board/

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  • 1. Agile  Product Strategy! Roman Pichler! @romanpichler! romanpichler.com! ★ Lean and Agile for Innovation 2014 ★
  • 2. About  me   •  Product  management  consultant  and  trainer   –  Specialised  in  Scrum  and  in  lean  prac5ces   –  More  than  10  years  experience  in  teaching  and  coaching   product  managers  and  product  owners   •  Business  owner  and  product  manager   –  I  try  to  walk  my  own  talk   2  ©  2014  Pichler  Consul5ng  Ltd   One of my books!
  • 3. But 
 then 
 reality 
 strikes!
  • 4. The  Problem  and  the  Solu5on   6  ©  2014  Pichler  Consul5ng  Ltd   Vision Strategy Details Path to! the goal! Steps! Overarching! goal!
  • 5. Let’s make this
 a bit less abstract.!
  • 6. Before we get into the details, let’s ask some fundamental questions.!
  • 7. Why is it! worthwhile to ! invest in it?! What are ! the business ! goals?! Business! drivers! Formula5ng  the  Product  Strategy   What makes! the product! unique?! What are ! its key ! features?! Market! Value! proposition! 10  ©  2014  Pichler  Consul5ng  Ltd   Why would! they use! the product?! Why would! they buy it?! Who are the ! customers?! Who are! the users?!
  • 8. A Tool. 
 We need a Tool.!
  • 9. What?!Why?!Who?! Why?! 12  ©  2014  Pichler  Consul5ng  Ltd  
  • 10. Users: Children aged 8 to 12; interested in music and dancing; play computer games regularly; have access to iPad! Customers: Parents; affluent; own iPad! Have fun making characters dance to music ! Play together with friends! Discover new moves and create new dances! iPad app with characters , dance floors and music:! •  Customise the game! •  Dance together with remote players! •  Choreograph new dances! •  Share new dances, characters etc.! Fremium model:! Basic version is free ! In-app purchases including new characters, floors, and choreography! Vision  Board  for  the  Dance  Game   Help kids enjoy dancing and music.! 13  ©  2014  Pichler  Consul5ng  Ltd  
  • 11. Are we done?
 Can we code now?!
  • 12. Test  your  Strategy!   Users and Customers New ! insights! Interviews,! observation! Ideas &! assumptions! 16  ©  2014  Pichler  Consul5ng  Ltd   Pivot?!
  • 13. Friends:  The  Couch  Pivot  Scene  
  • 14. Pivot  Explained  (Properly)   •  The  product  strategy  is  invalid,  for  instance   –  Wrong  target  group   –  Wrong  needs   –  Business  model  not  working   •  Stop  or  change   ➭ The  Vision  Board  changes  significantly   •  Pivot  early,  fail  and  learn  fast   –  Failing  is  never  easy  but  unavoidable  when  crea5ng   something  new   18  ©  2014  Pichler  Consul5ng  Ltd  
  • 15. We’ve validated the strategy. Can we build the product now?!
  • 16. Idea,  Strategy  and  Backlog   Vision Board Vision and! product! strategy! 20  ©  2014  Pichler  Consul5ng  Ltd   Product Backlog Details incl. ! stories, UI! design! Idea
  • 17. Let’s Scrum!!
  • 18. Users, customers and other stakeholders Product increment Product backlog Analyse! and update! Product owner and team Create! Gather data ! and feedback! 22  ©  2014  Pichler  Consul5ng  Ltd   The  Scrum  Cycle  
  • 19. “Refinement”   23  ©  2014  Pichler  Consul5ng  Ltd  
  • 20. 24  ©  2014  Pichler  Consul5ng  Ltd   The  Scrum  Cycle   Vision Board Pivot! Change! Users, customers and other stakeholders Product increment Product backlog Product owner and team Gather data ! and feedback! Create! with ! Pivot!
  • 21. More information on product strategy and the Vision Board:! www.romanpichler.com! I look forward to your feedback and questions:! info@romanpichler.com! @romanpichler! Thank  You!