Your SlideShare is downloading. ×
0
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Romanelli BizBuzz Keynote
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Romanelli BizBuzz Keynote

354

Published on

Presentation given by Romanelli Communications at BizBuzz in Syracuse NY

Presentation given by Romanelli Communications at BizBuzz in Syracuse NY

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
354
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide





















  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/





































  • Transcript

    • 1. Top Social Media Moments
    • 2. Top Social Media Moments
    • 3. Top Social Media Moments From Hell
    • 4. Rules To Do It Right
    • 5. Rules To Do It Right
    • 6. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue.
    • 7. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue.
    • 8. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue. Democracy: a democratic process gives voice to the people. Allowing the community to find and raise its voice allows for the best ideas to bubble to the top. 
    • 9. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue. Democracy: a democratic process gives voice to the people. Allowing the community to find and raise its voice allows for the best ideas to bubble to the top. 
    • 10. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue. Democracy: a democratic process gives voice to the people. Allowing the community to find and raise its voice allows for the best ideas to bubble to the top.  Celebrity: certain voices will be heard louder than others. A companyʼs true advocates and core consumers, those with passion and opinion, gain celebrity status and prove most valuable to the company when properly engaged. 
    • 11. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue. Democracy: a democratic process gives voice to the people. Allowing the community to find and raise its voice allows for the best ideas to bubble to the top.  Celebrity: certain voices will be heard louder than others. A companyʼs true advocates and core consumers, those with passion and opinion, gain celebrity status and prove most valuable to the company when properly engaged. 
    • 12. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue. Democracy: a democratic process gives voice to the people. Allowing the community to find and raise its voice allows for the best ideas to bubble to the top.  Celebrity: certain voices will be heard louder than others. A companyʼs true advocates and core consumers, those with passion and opinion, gain celebrity status and prove most valuable to the company when properly engaged.  Prosperity: the people that produce the best content will be recognized for their efforts. Providing consumers with the tools, technologies and freedom to build community around their passions, the community will ultimately sell the brand and its products and services to others.
    • 13. building a strategy - start with your brand
    • 14. building a strategy - start with your brand • Brand essence: What is your unique reason for being?
    • 15. building a strategy - start with your brand • Brand essence: What is your unique reason for being? • Brand truths: Show proof of your promise to customers.
    • 16. building a strategy - start with your brand • Brand essence: What is your unique reason for being? • Brand truths: Show proof of your promise to customers. • Brand values: What are your guiding principles?
    • 17. building a strategy - start with your brand • Brand essence: What is your unique reason for being? • Brand truths: Show proof of your promise to customers. • Brand values: What are your guiding principles? • Brand character: What human qualities define the brand?
    • 18. building a strategy - start with your brand • Brand essence: What is your unique reason for being? • Brand truths: Show proof of your promise to customers. • Brand values: What are your guiding principles? • Brand character: What human qualities define the brand? • Consumer benefits: rational, emotional, or self-expressive?
    • 19. 10 Things Your Company Can Do To Be Social NOW
    • 20. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff
    • 21. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile
    • 22. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit
    • 23. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for
    • 24. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week
    • 25. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week 6. Kill your Mission Statement - DEMONSTRATE what makes your business unique
    • 26. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week 6. Kill your Mission Statement - DEMONSTRATE what makes your business unique 7. Be the best you, that you can be. Donʼt try to be someone else
    • 27. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week 6. Kill your Mission Statement - DEMONSTRATE what makes your business unique 7. Be the best you, that you can be. Donʼt try to be someone else 8. Generate good helpful content and not a constant sales pitch
    • 28. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week 6. Kill your Mission Statement - DEMONSTRATE what makes your business unique 7. Be the best you, that you can be. Donʼt try to be someone else 8. Generate good helpful content and not a constant sales pitch 9. Use “I” less - talk about others and recommend business partners on social networking sites
    • 29. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week 6. Kill your Mission Statement - DEMONSTRATE what makes your business unique 7. Be the best you, that you can be. Donʼt try to be someone else 8. Generate good helpful content and not a constant sales pitch 9. Use “I” less - talk about others and recommend business partners on social networking sites 10. Add links to your social media sites in the footers of your outgoing email – let people know where you are available to connect
    • 30. Monitoring - Seeing the Trees
    • 31. Listening - Seeing the Forest
    • 32. Let’s Talk Beer
    • 33. Objective: Build Buzz for Seasonal Pack
    • 34. Blogger Outreach
    • 35. Blogger Outreach • Treat Bloggers as media
    • 36. Blogger Outreach • Treat Bloggers as media • Researched Active and Influential Craft Beer Bloggers
    • 37. Blogger Outreach • Treat Bloggers as media • Researched Active and Influential Craft Beer Bloggers • Criteria included location, frequency, comments, interactions
    • 38. Blogger Outreach • Treat Bloggers as media • Researched Active and Influential Craft Beer Bloggers • Criteria included location, frequency, comments, interactions • Invitation to exclusive Saranac Event
    • 39. Blogger Outreach • Treat Bloggers as media • Researched Active and Influential Craft Beer Bloggers • Criteria included location, frequency, comments, interactions • Invitation to exclusive Saranac Event • Follow Up
    • 40. Blogger Dinner
    • 41. Conversations
    • 42. Conversations
    • 43. Conversations
    • 44. Conversations
    • 45. Conversations
    • 46. Beer Bash
    • 47. Beer Bash
    • 48. Summary
    • 49. Summary Are You Prepared for Change?
    • 50. Summary Are You Prepared for Change? - Strategy–be your brand
    • 51. Summary Are You Prepared for Change? - Strategy–be your brand - Listen
    • 52. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent
    • 53. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you
    • 54. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you - When you find groupies or haters, connect with them 1-on-1
    • 55. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you - When you find groupies or haters, connect with them 1-on-1 - Help them help you
    • 56. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you - When you find groupies or haters, connect with them 1-on-1 - Help them help you - Not traditional vs. social
    • 57. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you - When you find groupies or haters, connect with them 1-on-1 - Help them help you - Not traditional vs. social - Mind your manners - say ʻThank Youʻ and ʻYouʼre Welcomeʼ
    • 58. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you - When you find groupies or haters, connect with them 1-on-1 - Help them help you - Not traditional vs. social - Mind your manners - say ʻThank Youʻ and ʻYouʼre Welcomeʼ - Build in ability to change–donʼt be AOL
    • 59. romanelli.com/twitter romanelli.com/facebook romanelli.com/youtube romanelli.com/linkedin

    ×