130423 fortune pr credentials
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130423 fortune pr credentials 130423 fortune pr credentials Presentation Transcript

  • An Integrated Strategic Communications Consultancy
  • about employee Above 100 people location Jakarta - Singapore foundation 1984 ownership PT Fortune Indonesia Tbk (IDX: FORU) revenue USD 3.5 mio (2011) USD 9.8 mio (2012)
  • awards 2012 Southeast Asia Consultancy of The Year Asia Pacific SABRE Awards 2012 Southeast Asia PR Agency of The Year CAMPAIGN Asia Pacific Awards
  • leadership Miranty Abidin is the pioneer of PR practitioners in Indonesia. Public Relations Association of Indonesia (PERHUMAS) conferred her the highest honorary membership title, Fellow Indonesia Public Relations (FIPR) in 2011. She was an editor- in-chief at an international publication prior to establishing Fortune PR in 1983. She's experienced in designing and leading various national and international campaign. She is an active twitter user at her handle: @mirantyabidin Indira Abidin, is a communications specialist who is adept in 360 degree integrated strategic communications. She holds academic degree in Economics and Education and has years of working as a communicators. Her vast knowledge and experience has made her a featured speaker in many local and international conferences. She has established thought-leadership and influential position in regional communications industry. She is very digital savvy and tweets her mind out at @indiraabidin President Director Managing Director
  • Fortune PR is a partner in Worldcom Public Relations Group, the world’s leading partnership of public relations firms. This partnership has positioned Fortune PR as an Indonesian company with international standard
  • formax Fortune uses Formax 2.0 as the strategic planning tool to design every campaign.
  •  Research  Brand Strategy Development  Communication Strategy Development  Corporate Identity  PR Strategy  Corporate PR  Marketing PR  Crisis Communications  Litigation PR  Financial PR  Public Affairs  Media Monitoring  PR Training  IMC Strategy  Advertising  Brand Activation  Event Management  Event Marketing  Exhibition Support  Design & Production  Digital Strategy  Website Development  Social Media Activation  Mobile Activation  Social Marketing  CSR Communications  Community Relations
  •  Management interview  Market perception research  Media perception research  Daily, weekly, monthly media monitoring and stock monitoring including analysis  Support and manage the content of information to stakeholders and media  Media feeding  Guerilla information to the market and media  Management guidance writing  Meeting with buy side and Sell side  Monitoring of share composition of shareholders  Media gathering, press conference and press release distribution  Website maintenance  Market management  Indonesian IT, Technology, Telecommunication and Consumer Electronic industry insight  Strategic Communication Planning for Technology Brand  Technology Media Engagement  Technology Communities Engagement  Technology Endorsers Engagement  Technology Products/Services Marketing Communication  B2B Technology Marketing Communication  Public Affairs  Healthcare  FMCG  Government Relations  Healthcare  FMCG  Healthcare PR  Marketing PR  Integrated Marketing Communication  Marketing Event  Activation  Socialization program  Digital PR  Retail Communication  Sponsorship  TV Program
  • Client showcase
  • Headline! helps clients with creative PR strategy and implementation, including executive PR training, media relations, media monitoring, and crisis handling.
  • Tata Motors, the global automotive player, originally from India, aims to penetrate Indonesian market to tap into the terrific potential growth of sales of 2012 Fortune PR has conducted effective publicity and seamless execution of events ranging from Media Gathering, Corporate Communications, Media Relations and building their reputation, taking the momentum of IIMS 2012.
  • In every activity conducted, Fortune PR has ensured massive media participation and coverage from the media nationwide and overseas aligned with Tata Motors’ target audience. Share of Voice
  • Share of Voice Fortune PR successfully positioned Tata Motors, a new comer in Indonesia’s automotive industry, as the second highest company in terms of share of voice.
  • During Indonesia International Motor Show (IIMS) 2012 :  Attendance : 140 Media  Coverage : 150 Media  Interview : Exclusively 87 times at Tata Media Center
  • Mocca helps clients with brand experience through integrated marketing communication strategy and implementation, including above the line and below the line.
  • As the subsidiary of PT. Garuda Indonesia, Citilink needed to create a bold presence in Indoensian market, by:  Gaining awareness on its brand image.  Providing better services to its customer.  Increasing the ancillary revenues. Fortune PR managed all marketing communication projects for the brand to increase the seat load factors as well as its brand awareness.
  • | Advertising Campaign New website design
  • | Advertising Campaign Introducing the New Logo and Livery
  • | Advertising Campaign Introducing New Routes
  • | Advertising Campaign In-flight Meals Packaging
  • | Advertising Campaign Corporate Calendar
  • | Activation Campaign Launching Citilink Theme Song
  • | Activation Campaign Corporate Events
  • | Public Relations Campaign
  • | Public Relations Campaign
  • | Result SERVICE TO CARE Award 2012 by Mark Plus
  • | Result The Best LCC of Year (ITTA) Award 2011 & 2012 – by Indonesia Tour & Travel Foundation
  • Verbrand helps clients with research-based brand strategy development, positioning strategy, localization strategy, including brand identity development and communications strategy.
  • As Indonesia’s largest state-owned corporation in health insurance sector decreed to diversify service in Social Security, ASKES aimed to understand the stakeholders’ perception and sought renewal in brand strategy Fortune PR developed :  Brand research in perception & reputation  Brand Strategy Development  Communications Strategy and Action Plan
  • Fortune PR’s research included:  Conducted research in 10 major Indonesian cities  Conducted brand strategy workshops with Askes BOD  Developed communication Action Plan  Conducted FGD in 6 major cities
  • RESULTS  5-year Brand Roadmap  5-year Corporate Brand Communications Strategy Roadmap  360 degree Askes communication action plan for 2012
  • DiBe is the digital arm of Fortune PR. It helps clients in website development, social media campaign, and other interactive solutions.
  • Fortune PR to create public awareness and public engagement that good sanitation plays an important role in life. World Toilet Day is observed annually on 19 November since its inception in 2001. This international day of action aims to break the taboo around toilets and draw attention to the global sanitation challenge.
  • Logo development, Design, Tagline and Website Development & Maintenance • More than 117,000 visitors in 6 months • More than 1,700 signed petition from people in the world
  • Video Production
  • 6,859 Facebook likes in 5 months 3,869 Twitter followers
  • Prodev is a social marketing and community engagement specialist. It runs social marketing campaign, public education, non-profit, development-related and CSR campaign.
  •  Indonesia Legal Wood campaign is an effort to assure the legality of its timber products, in line with the trend of major timber market globally. It aimed to avoid illegal logging by generating demands for legal timber Fortune PR developed and implemented communication campaign to manage:  Reputation  Relationship with key stakeholders  Trust building
  •  Media relations campaign  Public Affairs campaign  Event Management  Advertising  Brand Activation In achieving the objectives set by the client, Fortune PR managed:
  • RESULTS  Fortune PR succeeded to establish the awareness level and reputation aimed at the beginning of the program
  • Fortune Technology provides expertise in technology industry, focuses on helping clients in telecommunication, technology, and electronics industry.
  • Fortune PR was appointed by Seagate to handle the communications for Indonesian market to:  Establish awareness and generate sales  Build reputation and support Scope of works include:  Developing and translating press information: Press Releases, Media Advisories, and Reports.  Conducting interview sessions between Seagate and representative from the media, resulting in coverage and news articles
  •  Seagate won the Digital Marketing Award 2012 in the internal and external hard disk drive categories from Marketing Magazine, one of the biggest business magazines in Indonesia.  Seagate won over 25% of the votes as the best and the most trust-worthy brand for the Indonesian customers. RESULT
  • Fortune Healthcare & Consumer provided the expertise in Healthcare and Consumer PR, focuses on helping clients in health care, beauty, and consumers industry.
  • “TGIF - Think Green It’s Fun” campaign by Tupperware:  Encouraged green lifestyle and empower women as green change agents  Positioned “green” as “cool” and “fun”  Stimulated children to build “green dreams” for their future
  • Fortune PR’s scope of work:  Building “green experience” targeting women as green change agents  Building program credibility by working with Key Opinion Leaders to convey the green message  Engaging the target audience to Feel and Act Green through the activation program
  • Empowered women as agents of change to endorse this program.
  • Engaged the target audience to Feel and Act Green
  • RESULT  High children, youth and public participation in the campaign  Effective awareness about green lifestyle building  Successfully position Tupperware as “a brand that cares”  Total PR value of 3,741,341,250, ROI of 3,800%
  • Aku Anak Sehat – I am a Healthy Kid campaign:  Collaborated with teachers to educate kids about healthy food, healthy lifestyle  Educated parents to build healthy lifestyle at home  Educated parents and kids about the importance of bringing healthy food to school
  • ‘Aku Anak Sehat’ press conference
  • ‘Aku Anak Sehat 2012’ Roadshow to 500 schools across Jakarta, Yogyakarta, Medan, Makassar
  •  Effective education program to establish “healthy lifestyle” awareness and behaviour  High appreciation toward Tupperware in various cities in Indonesia at 500 schools around Indonesia  “ReBi” award (Rekor Bisnis Award) for Tupperware as the most consistent company in building green lifestyle.  Total PR value of Rp. 6,632,242,500, producing ROI of 2100%, 21 times generated in value from the original budget of Rp. 99,418,000 used for the event in Jakarta and Yogyakarta alone. RESULTS
  • Fortune Investor Relations & Finance provides expertise in Investor Relations and Financial PR, focuses on helping clients in investor relations and financial communications.
  • Fortune PR was appointed by Tower Bersama Group to manage the IPO Program Communications in 2010, including Media relations program, Telecommunications Expert and Advertisement. Tower Bersama Group (TBIG) provides telecommunication infrastructure for placement telecommunication operator’s BTS across Indonesia, and also one of the largest independent telecommunication tower owner and operators in Indonesia and has been working with Fortune PR from 2009 – 2012
  • Fortune PR was appointed by Tower Bersama Group to manage the IPO Program Communications in 2010, including Media relations program, Telecommunications Expert and Advertisement. Tower Bersama Group (TBIG) provides telecommunication infrastructure for placement telecommunication operator’s BTS across Indonesia, and also one of the largest independent telecommunication tower owner and operators in Indonesia and has been working with Fortune PR from 2009 – 2012
  • Publication
  • Media Visit
  • Listing Day & Public Expose
  • Fortune PR Singapore helps Singaporean company to conduct communication campaign in Indonesia or in Southeast Asia region, and vice versa.
  • Singapore International Foundation (SIF) launched “Words on Wheels” (WoW), providing a mobile library for 15 schools in Bandung to foster development of reading habit and make reading together with friends as “fun” and “cool”. Fortune PR developed and implemented communication campaign to:  Manage a holistic publicity of SIF’s mission and its activities in Indonesia.  Cultivate a stronger awareness and appreciation of Friend Singapore through the various proof points of SIF programs in Indonesia.
  • Media Coverage & Public Affair
  • Media Coverage & Public Affair
  • Media Coverage & Public Affair
  •  Appreciation from all key stakeholders,  Good partnership with Indonesian government counterparts  Successfully built the image of Singapore as a friendly, caring neighbour  PR Value : SGD 372,687.18  ROI : 2900% or 29X | The Result RESULT
  • PT Fortune Pramana Rancang Gedung Galaktika Jl Harsono RM No 2 Jakarta Selatan Indonesia 12550 Phone: (+62) 21 7658506 Fax: (+62) 21 7805498 Website: www.fortunepr.com Your Contact Person: Oscar Prajnaphalla (+62 897 6102820) Email : oscar@fortunepr.com Fortune PR Singapore Pte. Ltd Regus Tampines Junction Level 9-02 300 Tampines Avenue 5 Singapore 529653 Phone: (+65) 6679 5633 Fax: (+65) 6679 5601 Website: sg.fortunepr.com