Is Marketing S**T?

Is M arketing S **T? In 1 +7 Pictures (Not Only) For Technology Startups

Are You Wondering?
Is marketing…
¨
?

Do Not Mix
Marketing Communication
Marketing

Marketing Communication
Was
From Monologue…
Is/Will Be
… . To Dialogue

Marketing
Identify Value
Discover:
Who Is My Customer?
What Is His/Her Need/Problem?
How Can I Solve It?
Test Question:
Why the hell should I buy your product (at this price) ?
2. Deliver Value
Construct:
Price
Product
Place
Promotion
People
Process
Physical Evidence
3. Communicate Value
Let the relevant people know &
Influence their behavior

Summary
Marketing is NOT
Marketing Communication & Marketing
Marketing Communication Was & Will Be
Marketing Is
Thank you for your attention I’m listening at…
& & & & @romanripa

Is Marketing S**T?

by Roman Ripa

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