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Romain ricard resume

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  • 1. Romain RICARD (  +33662359503 :      romain.ricard@edhec.comEDUCATIONEDHEC MSc Strategy and Organization Consultancy 2011-2012Business School Key courses: Project management, Change management, Consulting tools, Creativity & Innovation,France Organization Management and Business Performance, Corporate finance, Risk and Due DiligenceEDHEC Master in Management 2008-2011Business School Key courses: Strategy, Marketing, Business Development and Innovation, Project Management,France Corporate Governance, Law, E-BusinessPierre de Fermat Pre-Business Administration Program for national competitive examination 2006-2008France Key courses: Mathematics, Philosophy, Geopolitics, English, SpanishPierre de Fermat French Scientific Baccalaureate with «Honours» 2006FranceWORK EXPERIENCESocialbakers Business Developer – France – Based in Prague 2012Prague – Czech •  Built the sales pipeline for the French market: generated business opportunities 7monthsRepublic with decision makers of top brands and agencies through cold calling and cold emailing •  Made follow-up on inbound leads and generated outbound leads •  Designed a new qualification process for leads •  Designed case studies to report on success of uses of Socialbakers platform •  Presented Facebook – Twitter – YouTube analytics tools features and value to prospectsBETC Digital Strategic Planning 2011Euro RSCG •  Designed digital strategy for international clients of the agency: 6 monthsParis - France Air France, Skyteam, Pages Jaunes, Evian, Peugeot, Kraft Foods, Ferrero, Azzaro •  Presented social media opportunities to the marketing direction of Skyteam and Galeries Lafayette •  Designed framework in order to analyse data of Google and social medias analytic tools to study brands presence on the Web: training of 100 account managers of the agency •  Designed framework in order to analyse and optimize the cross-channel strategy for retailers: consultancy based on this tool sold to MonoprixCANAL+ Advertising and Digital Medias Operations 2010Paris - France •  Coordinated media buying with Havas Media and campaigns production with the advertising 6 months agency BETC Euro RSCG for media campaigns (TV, Radio, print and display campaigns) •  Analysed and presented results of focus groups interviews •  Created a Facebook and street operation in partnership with Cine-Cinema •  Launched Christmas Campaign «Les Rennes de Noël»Le Chti, City Guide Online sales Lechti.com (Lechti has 500,000 of turnover each year) 2008-2010of Lille •  Found prospects to advertise on the website: 30 000€ in one year 2 yearsLille – France •  Set the lead generation engine for the website •  Created and animated the Facebook official page •  Developed the iPhone application « Le Chti »LANGUAGES AND COMPUTER SKILLSFrench Native speakerEnglish Fluent - Professional TOEFL (92/120)Spanish Fluent - ProfessionalSoftware Pack Office, Salesforce, Google/Facebook/Social Media Analytics Tools, Online Advertising PlatformsHOBBIESMusic •  Member of a music band for 6 years as a composer, singer and guitar player Since 2002 •  About fifty stage performances 10 years •  Recording of an album produced by an independent labelLiterature Reading, writing

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