3D Printing and the New Age of Design
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3D Printing and the New Age of Design

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Presentation at The Drum's 4 Minute Warning conference on 4th December in London.

Presentation at The Drum's 4 Minute Warning conference on 4th December in London.

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  • Hello, I’m RK, CMO at iM.This would be a talk on how 3D printing is disrupting access to product design and how rapid prototyping is allowing designers to work in a similar way to how software developers have been able to develop solutions in an iterative way with the internet and software as a service (e.g. pushing code more often).Explore how brands will be impacted.
  • In this process, we’ve developed quite a bit of expertise around this tech.
  • Additive manufacturingIf you still haven’t seen one, please come to networking area during the next coffee break.
  • Innovation is going very fast because of patents being release in 2008, open innovation, and now companies with the capital to integrate these innovations into consumer packages.Allow anybody to get access to production capacities for cheaper than a MacBook.
  • Create for your own needsInvent, create and adapt in CAD bespoke to your very unique needs: reduces dramatically the length - and cost - of the supply chain
  • 3D scanningThe easy way to capture any shape in 3D : objects or people. Then you can 3D print them straight away, or edit them
  • Download and printFree printable useful and beautiful objects designed by professionals and tested for your 3D printer.
  • Very linear.Have to spend of lot of time thinking.Send your first cast to prod after weeks if not months.Highly inefficient. Curve that talks about risk/cost of engineering products that I was taught when I studied.
  • Problem: innovation process looks like a funnel.
  • Have an idea, sketch it out.Rapid prototyping , reduce cost of developing new products.
  • Rapid prototyping.If you’re not convinced, £10,000 order of magnitude, etc.The 3DP doesn’t sleep at night.You can share a STL file across the world like you can share source code.Come back to origins of development of reprap: global connected community.Easier to communicate around physical objects with people who do not think in 3D/But this is just today. Most of the value being created or destroyed in 3DP will come later.
  • SLS machines to print your first batches.Capabilities. Cost. Access vs ownership. Online platforms like shapeways or i.materialise.Cost of failure low.The if you’re onto something
  • Still don’t think it’s disruptive enough?
  • Remember when software was sold like this?If you were a developer and wanted your code to get used by people, you would join MS or Oracle or SAP, etc.Google docs200 features shipped per year
  • Iterative developmentAgilityAB testingEasier for enterprises to manageLaunch early with 80% and iterateThings come to light when launchedError friendly
  • New ways of distributing physical objectsDownload a file (thingiverse, MMF, even pirate bay, etc.).Factory in the cloud (shapeways, sculteo, etc.).Will evolve like music industry, but much much faster.Spotify for physical stuff.Embrace it or die: use something like a white label of MMF.Quote by some music industry exec about the internet.But much faster. Will it be as painful though?RAPIDFIRE youtube video on disney algorithm, DRM solutions like Andre’s.
  • What does it mean to be a brand? Fake goods don’t go through customs if they are printed at home.
  • If you have access to this technology, so does a kid in high school.Alternative ways of financing: Crowdfunding.Allows new companies to start… from literally nowhere.Just at the beginning of the “hardware renaissance”.
  • Not science fiction, not in a decade, tomorrow.Don't believe the general purpose 3d printer, but specialised applications.Then think about other industries being disrupted by these specialised machines. E.g. buildings, etc.
  • Don’t be naïve and not think your industry won’t get hurtWe might not even call it 3DP in a while since it’ll be in lots of spaces.Environmental benefit (especially if costs internalised)
  • How many objects can you 3D print with this?
  • 2.5 million people in the construction industry in the UK
  • What you think is high tech
  • Even if you still believe your industry won’t be impacted, consider the impact on society/economy.

3D Printing and the New Age of Design 3D Printing and the New Age of Design Presentation Transcript

  • 3D Printing And The New Age of Design Romain Kidd, CMO, iMakr.com @RomainKidd - @iMakrStore
  • Who we are: the face of consumer 3D printing • • • • Founded in November 2012 by Sylvain Preumont. Objective: to become the most recognised brand around consumer 3D printing. Global ambitions, European focus (HQ in London). Investing in projects operating in the 3D Printing sector (int. & ext.). • • • • • • • • • 04/12/2013 Value-added reseller (before and after sale). 30th April 2013: iMakr Store on Clerkenwell Road: world’s largest. 1st May 2013: e-commerce platform at www.imakr.com. Going mainstream: Selfridges. Associated products (filament, parts, etc.) & services (training, rental, Mini-You, Print On Demand, Print For Me, etc.). Free repository of designs validated as 3D printable. Solving the problem of “what to print”. Populated by users , tested by in-house designers. White labelling opportunities. iMakr @ The Drum, 4 Minute Warning 2
  • 3D printing: technology SLA FDM 04/12/2013 SLS iMakr @ The Drum, 4 Minute Warning 3
  • 3D printing: a short history First ABS FDM machine by Stratasys BMW orders its two first 3D printers from EOS for DM 1m First working invention First documented experience 1960 1981 04/12/2013 3DSystems invents SLA 1987 1990 First commercial multi-color 3D printer by ZCorp 2000 iMakr @ The Drum, 4 Minute Warning Up! sells for $3,000 First color 3D printer under $40k Reprap Makerbot 2007 Stratesys buys Makerbot for $500M+ 2010 2013 4
  • 3D printing: consumer materials At home: PLA, ABS, but also Nylon, Laywood, PVA, etc. Toys, technical, education, fashion, interior design... (you name it, 3D Printing has it). 04/12/2013 iMakr @ The Drum, 4 Minute Warning 5
  • 3D printing: industrial materials Ceramics, metals, glass, paper, living cells, etc. 04/12/2013 iMakr @ The Drum, 4 Minute Warning 6
  • Get a design (1/3): CAD it yourself 04/12/2013 iMakr @ The Drum, 4 Minute Warning 7
  • Get a design (2/3): 3D scan it 04/12/2013 iMakr @ The Drum, 4 Minute Warning 8
  • Get a design (3/3): download it 04/12/2013 iMakr @ The Drum, 4 Minute Warning 9
  • The product design process (before 3D printing) 1. 2. 3. 4. 5. 6. 7. 8. 9. Research Concept Design Development Specifications Prototype Testing Engineering Production 04/12/2013 iMakr @ The Drum, 4 Minute Warning 10
  • Cost structure of the old design process Risk (or cost of failure) Production Engineering Testing Prototype Specifications Design Concept Time (or cost) Research 04/12/2013 iMakr @ The Drum, 4 Minute Warning 11
  • The new design process 1. Have an idea. 2. Iterate fast. 04/12/2013 iMakr @ The Drum, 4 Minute Warning 12
  • Bob is a product designer 04/12/2013 iMakr @ The Drum, 4 Minute Warning 13
  • … who sets off his 3D printer 04/12/2013 iMakr @ The Drum, 4 Minute Warning 14
  • … and gets a v0 a few hours later 04/12/2013 iMakr @ The Drum, 4 Minute Warning 15
  • Benefits • Cost • Productivity • Collaborative 04/12/2013 iMakr @ The Drum, 4 Minute Warning 16
  • Cost structure of the new design process Risk (or cost of failure) New design process with desktop 3D printer Old design process Time (or cost) 04/12/2013 iMakr @ The Drum, 4 Minute Warning 17
  • If it makes sense for Ford… 04/12/2013 iMakr @ The Drum, 4 Minute Warning 18
  • But that’s not all… • Produce a working prototype with industrial 3D printers. • You don’t even need to own a 3D printer! • Produce as you sell: no stock, no risk. 04/12/2013 iMakr @ The Drum, 4 Minute Warning 19
  • Revised cost structure of the new design process Risk (or cost of failure) New design process with desktop 3D printer Old design process New design process Time (or cost) 04/12/2013 iMakr @ The Drum, 4 Minute Warning 20
  • Remember when software was sold like this? 04/12/2013 iMakr @ The Drum, 4 Minute Warning 21
  • Build, measure, learn… for your physical stuff 04/12/2013 iMakr @ The Drum, 4 Minute Warning 22
  • This is an object 04/12/2013 iMakr @ The Drum, 4 Minute Warning 23
  • Value will also be destroyed 04/12/2013 iMakr @ The Drum, 4 Minute Warning 24
  • Future: impact on supply chain … just don’t fantasize too much about manufacturing jobs coming back (need more evidence). 04/12/2013 iMakr @ The Drum, 4 Minute Warning 25
  • What does it mean to be a brand in this scenario? • Customization: what’s the right amount? • Sell more of less. • Interests & communities >> geographical markets. • Print at home versus buy at the shop. 04/12/2013 iMakr @ The Drum, 4 Minute Warning 26
  • Watch out: how long until this kid is a designer? 04/12/2013 iMakr @ The Drum, 4 Minute Warning 27
  • The new age of design 1. As technological and technical barriers are removed  more space for creativity. 2. Access to means of production  everyone’s a designer. 04/12/2013 iMakr @ The Drum, 4 Minute Warning 28
  • Future developments you should expect…soon • • • • New materials Mixing material Reduced cost Simplicity But… • No general purpose 3D printer. 04/12/2013 iMakr @ The Drum, 4 Minute Warning 29
  • Adoption of 3D printing by industry Cost / economics Convenience Environmental benefit / Regulation 04/12/2013 iMakr @ The Drum, 4 Minute Warning 30
  • New materials, new industries 04/12/2013 iMakr @ The Drum, 4 Minute Warning 31
  • Labour intensive industries 04/12/2013 iMakr @ The Drum, 4 Minute Warning 32
  • High tech industries 04/12/2013 iMakr @ The Drum, 4 Minute Warning 33
  • What you need to get out of this talk • 3D printing is real: don’t deny it because it is being hyped up. • Start using 3D printing today for what it can already realistically do for you. • Research 3D printing and how your industry could be impacted. • Embrace digital manufacturing and digital communities: don't get left out. • Major changes will be coming very fast: make sure you see them coming. 04/12/2013 iMakr @ The Drum, 4 Minute Warning 34
  • Thanks Romain Kidd romain@imakr.com @romainkidd 07780 255 961