Pl anni ng Gui d e
Gloss Media Target       women      throughout       Travel Media Reach traveling consumers using            Neighborhood ...
Reaching Women
                                             Salon Media Network
                                          ...
Regal Nail Salons in Walmart
Salon Media Network                                                                          ...
Dry Cleaning Ad Bags                                   Daycare Centers
                                Reaching affluent, ...
Female Targeted Events and Venue Sponsorships
                        Event Sponsorships are a great way to have extensive...
Targeting Travelers
                           Branded Airport Shuttles • Hotel Media • Conferences • Trade Shows



If it...
Branded Airport Shuttles
Wrap a shuttle bus and target travelers to and from the airport.

Opportunities Include: Airport ...
Penetrating the Community

                                             Neighborhood Door Hangers
                        ...
Neighborhood Door Hangers
Break out of direct mail clutter and greet consumers as they walk in their front door.

Opportun...
Barbershops                                         Bar & Restaurant Advertising
                      Ideal for targeting...
Guerilla Marketing
                                             Light Projections
                                        ...
Light Projections
Engage your audience with billboard-sized vibrant images or full-motion video
projected onto buildings a...
Street Teams                                                                       Wireless Brand Ambassadors
Connect with...
Mobile Billboards & Tours
                                                               Ice Cream/Coffee Trucks
         ...
Mobile Billboards & Tours
  Mobile Tours bring your brand across the country and into
  the nation’s communities in intera...
Lunch Trucks
                                             Check Cashing
                                             Conve...
Lunch Trucks
Reach the hard-working male consumer with your very own branded Lunch Trucks!

Opportunities Include: Full Wr...
Ou r C l i e n t s
If it’s Everywhere, it must be Ubiquitous!




For more information on any of these options please contact us at:
        ...
Upcoming SlideShare
Loading in...5
×

Ubiquitous Media Planning Guide

1,316

Published on

out of home, DOOH, media sales, ambient advertising, marketing, event marketing, non traditional media, alternative media, placed based media, advertising, promotions, product sampling, digital OOH

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,316
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
83
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ubiquitous Media Planning Guide

  1. 1. Pl anni ng Gui d e
  2. 2. Gloss Media Target women throughout Travel Media Reach traveling consumers using Neighborhood Media Bring your message their daily routine with female-focused media our Airport and Hotel Advertising. Airport Media directly to the consumer’s home and community networks including our exclusive Gloss TV – consists of large-format, full-color wraps on private with Door Hangers, Newspaper Polybags, and Salon Digital Network, our Beauty Salon Media airport shuttles at America’s busiest airports. Hotel Branded Pharmacy Bags as well as media in Network, Regal Salons in Walmart, Dry Cleaner Media includes branded Door Hangers, Key Cards Barbershops, Laundromats, Bars/Restaurants, Bag Advertising, Daycare Centers, Yoga & Pilates and In-Room Advertising. Great for targeting Coffee Shops, Ice Cream Shops, Convenience Studios, Women’s Restrooms, Social Networks, Conferences and Trade Shows as well as traveling Stores, Malls, and Independent Retailers. We have and Sponsored Events. We offer an array of families. branding platforms such as Interior Signage, the ability to target by radial distance, ethnicity Counter/Product Displays, Sampling, Couponing and household income. and Brandables. Metropolis Media Bring your brand to life with Varoom Take your marketing message on the Diverse Media Reach the influential Hispanic experiential platforms, eye-catching branding road with national and regional mobile tours and African American market where they live, tools, and face-to-face Ambassador campaigns and large-scale event marketing. We handle work and play with advertising Via Lunch Trucks, via Interactive Light Projections, Powerwash everything from start to finish including branding Convenience Stores and Check Cashing Venues, Stencils, Beach Branding, Digital Street Teams, the vehicles, securing venues, sourcing premiums, as well as ethnically-targeted Salons, Barbershops Brand Ambassador campaigns, and much more. choosing staff, mapping routing plans and general and Dry Cleaners. Efforts will be targeted towards strategic, high- program logistics. Also turn to us for Mobile traffic locations around the market and surely get Billboards, Scooters and Pedicabs. the town buzzing.
  3. 3. Reaching Women Salon Media Network Gloss TV – Salon Digital Network Dry Cleaning Ad Bags Daycare Centers Yoga Studios Cooking Social Networks Branded Photo Inserts and Envelopes Female Targeted Events and Venue Sponsorships www.glossmedia.com If it’s Everywhere, it must be Ubiquitous! a division of
  4. 4. Regal Nail Salons in Walmart Salon Media Network also Available Targeting captive women in a receptive state of mind. Opportunities Include: Window/Entrance Clings, Counter Displays, Product Sampling, Couponing, Branded Mani/Pedi Mats, Emery Boards, Slippers and more. Program Availability: National, by market, zip code, ethnicity, HHI and radial distance. CPU: $250 per venue. Includes Cling Signage and Counter Display Lead time: 4-6 weeks * Extensive AA and Hispanic Salons Networks available. Gloss TV – Salon Digital Network Engage the female consumer in a relaxed atmosphere with Salon television advertising spots in the midst of content such as Fashion and Beauty, Home and Garden and more! Opportunities Include: Digital Advertising (full audio & video), Window/Entrance Clings, Counter Displays, Product Sampling, Couponing, Branded Mani/Pedi Mats, Emery Boards, Slippers and more. Program Availability: Top 20 DMAs CPU: $100 per venue. Includes :15 spots - :30 and :60 spots also available Lead time: 2 weeks a division of
  5. 5. Dry Cleaning Ad Bags Daycare Centers Reaching affluent, white-collar professionals and Reach busy moms and their children within household decision-makers. Dry Cleaner Ad Bags independent daycare facilities across the nation. are carried into the consumer’s home to serve as Opportunities Include: Counter Displays, Product reminders and incentives for purchase. Sampling, Entrance Clings, Facility Sponsorship Opportunities Include: Branding, Product Sampling, Program Availability: National, by market, Coupon Hang-Tags, Process Printing, and Eco- ethnically-targeted friendly Biodegradable garment bags. CPU: $250-$350 per venue Program Availability: National, by market, zip code, Lead time: 6 weeks ethnicity, HHI and radial distance. CPU: $0.09 - $0.14, Minimum 55,000 units Lead time: 4-6 weeks *12 impressions per unit Yoga/Pilates Studios Reach active and health-conscious women in a relevant and intimate setting within our Yoga/Pilates network. Opportunities Include: Counter Displays, Entrance Clings, Branded Pilates/Yoga Mats, Branded Water Bottles Program Availability: National, by market CPU: $250-$350 per venue Lead time: 4-6 weeks a division of
  6. 6. Female Targeted Events and Venue Sponsorships Event Sponsorships are a great way to have extensive branding opportunities at high-traffic, high-profile events. Opportunities Include: Product Sampling, Branded Exhibitor Tent, Banner Signage, Logo Placement on Program, T-shirts, Website and more! Program Availability: Single or multi-market events CPU: Please ask for more details as Sponsorship packages are custom designed to promote your brand. Lead time: 1-3 months - Events include Revlon Run/Walk, Avon Walk for Breast Cancer ; other events can be researched upon request. Cooking Social Networks Branded Photo Inserts and Reach the busy, family-oriented female at Meal Preparation Venues and Cooking Schools. Envelopes Brand Photo Inserts and Envelopes, to be distributed within Opportunities Include: Recipe Inclusion, Product Sampling, developed photo packages across the county. Couponing, Signage, Weblinks and more! Opportunities Include: 4” X 6” insert and Branded Envelopes Program Availability: National or by market. Franchises include: Dream Dinner, Dinners Program Availability: Top 25 markets, independent photoshops. by Design, Super Suppers and Let’s Dish. CPU: $0.50 - $0.75 CPU: $350 per month Lead time: 6 weeks Lead time: 8-12 weeks *95% female audience a division of
  7. 7. Targeting Travelers Branded Airport Shuttles • Hotel Media • Conferences • Trade Shows If it’s Everywhere, it must be Ubiquitous! a division of
  8. 8. Branded Airport Shuttles Wrap a shuttle bus and target travelers to and from the airport. Opportunities Include: Airport “Meet & Greets”, Airport Shuttle Wraps, Conference Shuttle Wraps, Product Sampling, Digital Video Options Program Availabilities: Nationwide Program Duration: 1-3 months CPU: Customized-Priced upon request. Lead time: 4 weeks Have us look into specific Conferences & Trade Shows you’d like to target! Hotel Media Target consumers in their hotel – from industry conference attendees to the tired tourist, reach your consumer from check- in and throughout their stay. Opportunities Include: Branded Key Cards and Do Not Disturb Signs, Room Drops, Table Tents, and TV/Mirror Clings Program Availability: National, by market, by conference or event. Program Duration: 1 conference weekend – 3 months CPU: Programs start at $2500 Lead time: 4 weeks a division of
  9. 9. Penetrating the Community Neighborhood Door Hangers Pharmacy Media Barbershops Newspaper Polybags Ice Cream Cone Jacket Advertising MallTalent Tours Bar & Restaurant Advertising If it’s Everywhere, it must be Ubiquitous! a division of
  10. 10. Neighborhood Door Hangers Break out of direct mail clutter and greet consumers as they walk in their front door. Opportunities Include: Standard 5½”x11”, Custom Die-Cut, Sample Distribution, Coupon Perforation, Audio/Illumination. Program Distribution: National, by market, zip code, ethnicity, HHI and radial distance. CPU: $0.35-$0.75 Lead time: 4 weeks *High redemption rates (15%+) incumbent on incentive. Pharmacy Media A great way to promote health-related brands and consumer products with an implied endorsement from a trusted local pharmacist. Opportunities Include: Branded Pharmacy Bags, Counter Displays, Take-ones, Product Sampling, Floor Decals, Entrance Decals. Program Availability: National, by market, zip code. Big chains available nationally. CPU: $0.10 -$0.15 (Rx Bags) Lead time: 4-6 weeks *Delivers a point-of-purchase opportunity. a division of
  11. 11. Barbershops Bar & Restaurant Advertising Ideal for targeting urban males who utilize the Target consumers as they socialize with friends and family. barbershop environment for social networking and cultural connection. Opportunities Include: Entrance & Restroom Clings, Branded Coasters, Bar Napkins, Matchbooks and other bar premiums Opportunities Include: Window/Entrance Clings, Counter Displays, Floor Decals, Product Sampling, Program Distribution: Bars, Pubs, Clubs, Sports Bars, and and enhancements such as branded smocks, capes, Restaurants combs and more! Program Availability: Nationally, by market. CPU: $350-$500/venue/month. Includes Program Availability: National, by market Static Cling. CPU: $250 net per venue. Includes static cling. Lead time: 4 weeks Lead time: 4-6 weeks * Ability to target by demographic and *Extensive AA and Hispanic Market Networks. genre such as upscale, Hispanic, blue- collar, lifestyle, etc. Newspaper Polybags Ice Cream Cone Jacket Advertising Be the first to greet your target with their preferred morning paper! Brand New Media Format! Target families with this brand new and unforgettable media format! Opportunities Include: Branded Polybag, Product Sampling, Recession-proof as even in a bad economy parents still take their families Product/Coupon Inserts out for ice cream at the local shop! Program Availability: Nationally, by market, by county, by newspaper Opportunities Include: Branded Ice Cream Cone zone Jackets at Ice Cream Shops CPU: $0.26 - $0.57 per bag Program Availability: Nationwide or regional Lead time: 6-8 weeks CPU: $.166 – 525,000-Minimum Buy Lead Time: 2 Months a division of
  12. 12. Guerilla Marketing Light Projections Street Stencils & Decals Street Teams Wireless Brand Ambassadors Beach Branding If it’s Everywhere, it must be Ubiquitous! a division of
  13. 13. Light Projections Engage your audience with billboard-sized vibrant images or full-motion video projected onto buildings and walls in high-traffic areas, typically targeting night- life in high-vehicular areas. Program Availability: Nationally, by market. CPU: $6000-$8500 per night Lead time: 4 weeks Street Stencils & Decals Ideal for directional copy for store openings, promotional sales or simply increasing traffic. Opportunities Include: 2’ X 2’ Powerwash Stencils, Chalk Stencils, Street Decals, Parking Lot Decals. Program Availability: All markets CPU: $200-$500 Lead time: 3-4 weeks a division of
  14. 14. Street Teams Wireless Brand Ambassadors Connect with your audience on a one-to-one level with our national team of Wearable digital screens provide the ability to interact and engage attractive, articulate and experienced Brand Ambassadors. with targeted consumers in dynamic ways. Opportunities Include: Ambassadors can be supplemented with samples, branded collateral and wearables, beverage packs, video screens and much Opportunities Include: Capture consumer data, distribute printed more. collateral, dispense coupons, and other customized technological Program Availability: Nationally, by market applications. CPU: $45 per ambassador/hour, minimum 4 hours Lead time: 1-2 weeks Program Availability: Nationally, by market. CPU: $6,000/one Wireless BA, 4 hours/day *Ideal for new product launches, grand openings, Lead time: 4-8 weeks promotional sales or simply driving consumer traffic and awareness. Beach Branding Captivate beach revelers as they enjoy their day in the sand with high-impact, custom beach branding. Opportunities Include: 3-Dimensional Sand Art Sculptures, Sampling, Branded Beach Gear (Towels, Flip-Flops, Water Bottles, Beach Balls, Can Coolers and more), Target Volleyball & Surfing Tournaments, Brand Ambassadors and more. Program Availability: All U.S. beach markets CPU: Rates are variable depending on the medium and quantity - available upon request. Lead time: 4-6 weeks a division of
  15. 15. Mobile Billboards & Tours Ice Cream/Coffee Trucks Branded Vehicles, Scooters and Pedicabs Marketing on Wheels If it’s Everywhere, it must be Ubiquitous! a division of
  16. 16. Mobile Billboards & Tours Mobile Tours bring your brand across the country and into the nation’s communities in interactive and experiential ways. Our Mobile Billboards offer high-impact, large- scale ad space - particularly in markets with no traditional billboards. Opportunities Include: Mobile Billboards, Wrapped Box Trucks/SUV/Car, Mobile Tour, Mobile Parties, Product sampling, Showcasing and Demonstration Program Availability: Nationally, by market, fully customized routing included. CPU: $15,000/ Mobile Billboard, $120,000/Mobile Bus Tours Lead time: 8-12 weeks *All pricing incumbent on program components. Ice Cream/Coffee Trucks Branded Vehicles Create a big impact by sending out a fleet of branded Hand your target audience a special treat with our fully wrapped Coffee and Ice vehicles in high-traffic areas! Cream Trucks! Branded Scooters Opportunities Include: Full or Opportunities Include: Fully wrapped and branded Ice Cream/Coffee and Pedicabs Half Wrap, Hummer, SUV, VW Trucks, fully branded Ice Cream/Coffee Carts, Brand Ambassadors, Coffee also available! and more Commandos, customized beverages and snacks, branded napkins, cups and quality premiums Program Availability: Nationally, by market; can be Program Availability: Nationally, by targeted to specific events, by market, targeted to specific events or by customized route. neighborhood. CPU: $5000 net per vehicle, CPU: Beginning at $15,000 incumbent on make/model Lead time: 4 weeks Lead time: 4 weeks a division of
  17. 17. Lunch Trucks Check Cashing Convenience Stores Salons Barbershops Dry Cleaners If it’s Everywhere, it must be Ubiquitous! a division of
  18. 18. Lunch Trucks Reach the hard-working male consumer with your very own branded Lunch Trucks! Opportunities Include: Full Wrap, Side Panel Ads, sponsorship of breakfast or lunch catering, clings, branded cups, napkins, deli paper and take ones. Program Availability: Most major US Markets, Standardized and custom routes available to target specific sites, locales, and neighborhoods. CPU: $15,000, Full Wrap; $250, Side Panel Ad (10 truck minimum) Lead time: 4 weeks. *On average each truck reaches 500-900 customers every working day. **Lunch Truck stops include: manufacturing and assembly plants, construction sites, light industry, machine shops, automotive repair, warehouses, office buildings, schools. business and industrial parks, cosmopolitan centers, transit stations and residential areas. Check Cashing & C-Store Media Reach your target ethnic audience in Check Cashing & Convenience Store locations across the country. Ethnic Targeting also includes: Opportunities Include:Window/Entrance Clings, ExteriorWall Dry Cleaners Space, Floor Displays, Take Ones and product sampling. Beauty Salons Program Availability: Nationally, by market For more information, see Gloss Media CPU: $200, Includes 16” x 20” poster Lead time: 4 weeks. Barbershops * Other Ethnic Networks available. For more information, see Neighborhood Media If it’s Everywhere, it must be Ubiquitous! a division of
  19. 19. Ou r C l i e n t s
  20. 20. If it’s Everywhere, it must be Ubiquitous! For more information on any of these options please contact us at: UBIQUITOUS MEDIA 27 Union Square West, Suite 204 NYC 10003 P: 212.386.7070 F: 212.533.0538 www.ubimedia.com www.glossmedia.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×