0.introduction to social computing

307 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
307
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

0.introduction to social computing

  1. 1. Social computing
  2. 2. [ Q ]What is Social computing?
  3. 3. source DefinitionCommunications of theACMDescribing any type of computing application in whichsoftware serves as an intermediary or a focus fora social relationWikipedia (http://en.wikipedia.org/wiki/Social_computing)Referring to the use of social software, a growingtrend in ICT usage of tools that support social inter-action and communicationForrester ResearchA social structure in which technology puts power inindividuals and communities, not institutionsWang et al.(2007)’s definitionComputational facilitation of socialstudies and human social dynamics aswell as the design and use of ICTs thatconsider social context
  4. 4. AgentModeling
  5. 5. Goals•Develop better social softwares tofacilitate interaction andcommunication among groups ofpeople•Computerize aspects of humansociety•Forecast the effects of changingtechnologies and policies on socialand cultural behavior.* Wang, F.Y., Zeng, D., Carley, K.M., &  Mao, W. (2007).Social computing: From social informatics to social intelligence. IEEE Intelligent Systems, 22(2), 79-83.
  6. 6. •Social network sites: Facebook•Recommendation•Social network analysis•Community•Open sensing and privacy•Ecology•Trend analysis•Simulation•Virtual worlds as a social space•Opinion sentimental analysis•Social visualizationScope
  7. 7. •Social recommendation•ICTs e.g., e-mail, Skype, handout, Line•Social network sites: Facebook•Lifelogging & privacy•Virtual worlds as a social spaceTopics
  8. 8. Methods• Social network analysis• Community• Trend analysis• Social Simulation• Ecological Analysis• Opinion sentimental analysis• SocialVisualization
  9. 9. •••
  10. 10. Socialrecommendation?community ornetwork?
  11. 11. Sociology -Social network theoriesApplied Physics -Small WorldApplied Physics- Chaos,complexitySociology -Simulation
  12. 12. Local-scaleRecommendationGlobal-scale
  13. 13. With closed tastes
  14. 14. Social Network SitesSocial computing> Social Network Sites
  15. 15. •Networked•Acquaintance-basedhard to social networking•Clustered•ego-centric•AsynchronousmultiplaySocial computing> Social Network Sites
  16. 16. •From surfer to householder(geo-center)•Communities based on socialnetworkPtolemy Model
  17. 17. Virtual worlds as artificialsocieties
  18. 18. 1 - 30 30 - 60 60 - 120 120 - 240 240 - 480001 - 3030 - 4545 - 6060AverageLevelsofGuildMembersNumber of Guild Members420482.5 5 611.5 3 0.50.010.512.542 281 - 30 30 - 60 60 - 120 120 - 240 240 - 480001 - 3030 - 4545 - 6060AverageLevelsofGuildMembersNumber of Guild Members
  19. 19. 1 - 30 30 - 60 60 - 120 120 - 240 240 - 480001 - 3030 - 4545 - 6060AverageLevelsofGuildMembersNumber of Guild MembersLV6/321 - 30 30 - 60 60 - 120 120 - 240 240 - 480001 - 3030 - 4545 - 6060
  20. 20. NewGuild 1 - 30 30 - 60 60 - 120 120 - 240 240 - 480001 - 1010 - 2040 - 50NewGuildSmallGuild NewbieGuildEliteGuildUnstableGuildAverageLevelsofGuildMembersNumber of Guild MembersDismissingAdvancing20 - 3030 - 4050 - 6060 - 70 BigGuild1 - 30 30 - 60 60 - 120 120 - 240 240 - 480001 - 1010 - 2040 - 50NewbieGuildAverageLevelsofGuildMembersNumber of Guild Members20 - 3030 - 4050 - 6060 - 70FollowingNewGuildSmallGuildBigGuildEliteGuildUnstableGuild
  21. 21. 1 - 30 30 - 60 60 - 120 120 - 240 240 - 480001 - 1010 - 2040 - 50NewbieGuildAverageLevelsofGuildMembersNumber of Guild Members20 - 3030 - 4050 - 6060 - 70FollowingDismissingAdvancingNewGuildSmallGuildBigGuildEliteGuildUnstableGuild1 - 30 30 - 60 60 - 120 120 - 240 240 - 480001 - 1010 - 2040 - 50NewGuildSmallGuildBigGuildNewbieGuildEliteGuildUnstableGuildAverageLevelsofGuildMembersNumber of Guild MembersQuit Guild Playbut Stay in Game20 - 3030 - 4050 - 6060 - 70
  22. 22. CharactersBehaviorsCharactersBehaviorsCharactersBehaviorsCharactersBehaviorsCharactersBehaviorsNetwork selfConnected, IntermediatedReal selfVirtual selfIntermediated, represented
  23. 23. Modeling & SimulationSocial computing> Simulation
  24. 24. Stable-Marriage Problem•Stable-Marriage•Stable•Social computing> Simulation
  25. 25. The Gale-Shapley algorithmfor stable matching•••Lloyd Shapley Alvin RothSocial computing> Simulation
  26. 26. • Roth,A.E. & Shapley, L.S. (2012). Stable allocation and the practice of market design.Nobel Price Scientific Background. http://www.nobelprize.org/nobel_prizes/economics/laureates/2012/advanced-economicsciences2012.pdf• Hills,T. & Todd, P. (2008). Population Heterogeneity and Individual Differences in anAssortative Agent-Based Marriage and Divorce Model (MADAM) Using Search withRelaxing Expectations. Journal of Artificial Societies and Social Simulation 11(4)5<http://jasss.soc.surrey.ac.uk/11/4/5.html>.• Novikoff,T. P., Kleinberg, J. M., & Strogatz, S. H. (2012). Education of a model student.Proceedings of the National Academy of Sciences, 109(6), 1868-1873.Social computing> Simulation
  27. 27. 42/50(1)(2) (3) (4) (5)(1)(2)(3)(4)(5)Social computing> Simulation
  28. 28. Social computing> Simulation
  29. 29. Stroud, P., Del Valle, S., Sydoriak, S., Riese, J., & Mniszewski, S. (2007). Spatial dynamics of pandemic influenza in a massive artificial society. Journal ofArtificial Societies and Social Simulation, 10(4), 9.Social computing> Simulation
  30. 30. 2010/01 2011/01 2012/01——
  31. 31. 2~3 weeks delay
  32. 32. 0501001502002 3 4 5 6 7 8 9 10111213141516171819202122232425262728293031323334353637383940414243444546474849500501001502002 3 4 5 6 7 8 9 1011121314151617181920212223242526272829303132333435363738394041424344454647484950PredictedTraining
  33. 33. Life logging
  34. 34. Christine, R. (2009) Tracking life in graphic detail.The Wall Street Journal, http://online.wsj.com/article/SB124537742433730231.html
  35. 35. 2010
  36. 36. Sentiment AnalysisSamsungioshttp://fbwatcher-t.opview.com.tw/Account/Login?returnUrl=%2F
  37. 37. Course Requirements
  38. 38. Works•Leading 1 paper discussion•Taking course notes for 10 weeks•2 take-home assignments for social network analysis•Final Projects
  39. 39. Grading Policy•1 presentation 20%•1 final projects 45%•2 social network analysis assignments 20%•3 notes 15%
  40. 40. No response, No insight
  41. 41. [Q]Why information scientistsshould learn social computing?

×