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MARKETING PLAN
Jamie Hyman and Tom Hughes-Faulkner
Tuesday, 9 July 2013
Product
Shanty Town
•Twine game - A text based online game that plays like a
choose your own adventure story
•Action game ...
Target Audience
18+
Twine users
Action game fans
Text based adventure gamers
Indie gamers
Twine forums
Tuesday, 9 July 2013
Market Research
• Questionnaires
• Online research
• Forums and communities
•Twine gamers
Tuesday, 9 July 2013
Market Research
Results
• Most people have not heard of Twine, let alone played
a game created by it.
•The demographic tha...
Promotion
• Games company - Renegade Games
•Twitter account for Renegade Games
• Facebook page
Game is
Released!!
Tuesday,...
More Promotion
• Pop-ups are featured on
the forums and sites that
we are targeting
• Hash-tags and links
on various socia...
Placement
• Online, most likely as a link on one of our blogs like tumblr or
wordpress.
•Twine forums and communities.
• E...
Price
• Free-to-use on initial release
• If game becomes popular, we will release downloadable content including a
complet...
Marketing Schedule
Tuesday, 9 July 2013
Promotion tactics
• Release game in summer
to avoid competition with
mainstream games that are
being released nearer
chris...
Summary: Aims of Marketing
Campaign
• To promote and create
awareness of our game.
• Make our name in the Twine
community ...
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Transcript of "Marketing scheme for shanty town"

  1. 1. MARKETING PLAN Jamie Hyman and Tom Hughes-Faulkner Tuesday, 9 July 2013
  2. 2. Product Shanty Town •Twine game - A text based online game that plays like a choose your own adventure story •Action game based in Brazil Tuesday, 9 July 2013
  3. 3. Target Audience 18+ Twine users Action game fans Text based adventure gamers Indie gamers Twine forums Tuesday, 9 July 2013
  4. 4. Market Research • Questionnaires • Online research • Forums and communities •Twine gamers Tuesday, 9 July 2013
  5. 5. Market Research Results • Most people have not heard of Twine, let alone played a game created by it. •The demographic that have not heard of twine, still play text based games or video games in general and enjoy them. • Research showed that most gamers prefer Action any other genre. Tuesday, 9 July 2013
  6. 6. Promotion • Games company - Renegade Games •Twitter account for Renegade Games • Facebook page Game is Released!! Tuesday, 9 July 2013
  7. 7. More Promotion • Pop-ups are featured on the forums and sites that we are targeting • Hash-tags and links on various social media • Supply indie shops with merchandise and send the game to bloggers for press coverage • Link this press coverage and merchandise onto the twitter, facebook pages and forums Tuesday, 9 July 2013
  8. 8. Placement • Online, most likely as a link on one of our blogs like tumblr or wordpress. •Twine forums and communities. • Eventually the game will have a site of it’s own. •Merchandise will be placed in comic book stores like forbidden planet in order to target that indie demographic Tuesday, 9 July 2013
  9. 9. Price • Free-to-use on initial release • If game becomes popular, we will release downloadable content including a completely new story Tuesday, 9 July 2013
  10. 10. Marketing Schedule Tuesday, 9 July 2013
  11. 11. Promotion tactics • Release game in summer to avoid competition with mainstream games that are being released nearer christmas.... • ...or release the game as a quieter alternative to the big budget mainstream games that are being released • Use events such as the MCM London Comic Con to promote it to gamers • Use the game’s setting to our advantage by further promoting it at the 2014 FIFA World Cup which is being hosted in Brazil Tuesday, 9 July 2013
  12. 12. Summary: Aims of Marketing Campaign • To promote and create awareness of our game. • Make our name in the Twine community so that we may make future games. Tuesday, 9 July 2013
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