Personas create empathy through the story of a single person, temporarily suspending the complexity of other forms of consumer research so that design teams can focus on generating lots of innovative ideas. We believe that personas are most effective when focused on inspiring design ideas through the lens of boundary-pushing users.
So, what is a bad persona? It’s easy for many designers or researchers to identify one when presented, but it’s not always clear what specifically makes a persona weak.Through this presentation, designers will be able to pinpoint missteps in the development process and refine the work to make it more successful. Here are the top six ways to screw up a design persona, along with ideas on how to make sure they’re inspiring: