Six Ways to Screw Upa Design Persona
1Make it stereotypical
STEREOTYPETOO CONTRIVED                AVERAGE JOE                AUTHENTIC, BUT                UNINSPIRING               ...
2Make it static
Never judge a person by his clothes or his act.               - Glenn O’Brien
TIME SPENTFIGHTING/ROCKING                   RICH FRANKLIN                   ALICE COOPER                               OT...
TRANSITION       TIME SPENT   FIGHTING/ROCKING                      RICH FRANKLIN                      ALICE COOPERTRANSIT...
3Feel comfortable
4Speak generically
Joe Six-Pack < Joe the Plumber
“Anyone else noticed how Subaru is using The Pogues ‘If I Should Fall From Grace?’ in their soccer mom commercial? Maybe t...
5Lack detail
vs
6Match it to segmentation
vs
CONSUMERSEGMENTS            DESIGN           TARGETS
1   Make it stereotypical2   Make it static3   Feel comfortable4   Speak generically5   Lack detail6   Match it to segment...
1   Be unique2   Make it dynamic3   Get out of your comfort zone4   Use an authentic voice5   Detail to explore6   Complem...
Six Ways to Screw Up a Design Persona
Six Ways to Screw Up a Design Persona
Six Ways to Screw Up a Design Persona
Six Ways to Screw Up a Design Persona
Upcoming SlideShare
Loading in …5
×

Six Ways to Screw Up a Design Persona

2,166 views
2,087 views

Published on

Personas create empathy through the story of a single person, temporarily suspending the complexity of other forms of consumer research so that design teams can focus on generating lots of innovative ideas. We believe that personas are most effective when focused on inspiring design ideas through the lens of boundary-pushing users.

So, what is a bad persona? It’s easy for many designers or researchers to identify one when presented, but it’s not always clear what specifically makes a persona weak.Through this presentation, designers will be able to pinpoint missteps in the development process and refine the work to make it more successful. Here are the top six ways to screw up a design persona, along with ideas on how to make sure they’re inspiring:

Published in: Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,166
On SlideShare
0
From Embeds
0
Number of Embeds
658
Actions
Shares
0
Downloads
31
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Six Ways to Screw Up a Design Persona

  1. 1. Six Ways to Screw Upa Design Persona
  2. 2. 1Make it stereotypical
  3. 3. STEREOTYPETOO CONTRIVED AVERAGE JOE AUTHENTIC, BUT UNINSPIRING CHARACTER INSPIRING AND BELIEVABLE SUPERHERO UNBELIEVABLE
  4. 4. 2Make it static
  5. 5. Never judge a person by his clothes or his act. - Glenn O’Brien
  6. 6. TIME SPENTFIGHTING/ROCKING RICH FRANKLIN ALICE COOPER OTHER STUFF
  7. 7. TRANSITION TIME SPENT FIGHTING/ROCKING RICH FRANKLIN ALICE COOPERTRANSITION TEACHING
  8. 8. 3Feel comfortable
  9. 9. 4Speak generically
  10. 10. Joe Six-Pack < Joe the Plumber
  11. 11. “Anyone else noticed how Subaru is using The Pogues ‘If I Should Fall From Grace?’ in their soccer mom commercial? Maybe the rapture is right around the corner....”
  12. 12. 5Lack detail
  13. 13. vs
  14. 14. 6Match it to segmentation
  15. 15. vs
  16. 16. CONSUMERSEGMENTS DESIGN TARGETS
  17. 17. 1 Make it stereotypical2 Make it static3 Feel comfortable4 Speak generically5 Lack detail6 Match it to segmentation
  18. 18. 1 Be unique2 Make it dynamic3 Get out of your comfort zone4 Use an authentic voice5 Detail to explore6 Complement segments

×