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Rollad Techcrunch

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  • 1. rollad Private  marketplace  with  real-­‐time trading  platform Technologies  for  resultсуббота, 8 декабря 12 г.
  • 2. Display  advertising  market  Rollad  is  aiming  to  automate   buying  and  selling  in  the   rapidly  growing  Russian  online   advertising  market,  which   should  be  at  $3,5  billion  by   2014 Russia 2012 2014 $2  bln $3,5  bln Total  market $500  mln $1,2  bln Display  advertising $1,1  bln $2,3  bln Paid  search Source:  Zenith  Optimedia,  ACAR,  RAEC  ,  experts  estimates rollad Technologies  for  resultсуббота, 8 декабря 12 г.
  • 3. Our  product Create dynamic ads Our  main  product  is  a  private   Control marketplace  with  a  real-­‐time   trading  platform  that  helps   advertisers  or  their  agencies  to   create  dynamic  ads  and  plan,   buy,  and  control  advertising   campaigns  with  premium   Choose publishers publishers. Buy Plan rollad Technologies  for  resultсуббота, 8 декабря 12 г.
  • 4. Why  private  marketplace  and  what  problem  do  we  solve? Brands  aren’t  investing  very  much  advertising  money   into  programmatic  buying  environments,  because  of   the  low  quality  of  inventory  available  via  advertising   networks  and  RTB  platforms.   Private  marketplaces  will  encourage  brands  from  paying  premium   publishers  directly  for  their  inventory,  to  using  an  efficient  and  transparent   programmatic  buying  environment  to  support  the  entire  lifecycle  of  the   advertising  campaign.  Publishers  benefit  from  it  as  well,  because  it  will  lead   to  higher  revenue  and  better  ad  quality. rollad Technologies  for  resultсуббота, 8 декабря 12 г.
  • 5. So  what  are  the  benefits  of  the  Rollad? Access  to  premium  advertising  inventory. Brand-­‐safe  environment  for  both   advertiser  and  publisher. Ability  to  control  the  real-­‐time  bidding   process  with  CPM,  CPC,  CPA,  CPO  and  CR   parameters. Capacity  for  forecasting  campaign   results,  media  planning,  and  real-­‐time   reporting. rollad Technologies  for  resultсуббота, 8 декабря 12 г.
  • 6. Who  are  our  customers? Today  our  key  customers   are  more  than  70  brand   advertisers  and   40  agencies We  are  serving  more  than  300  premium  Russian  online   publishers  and  10  mln  auctions  daily rollad Technologies  for  resultсуббота, 8 декабря 12 г.
  • 7. Our  team Today  we  are  a  team  of  15  highly-­‐skilled  members Andrew  Fomin CEO,  has  13  years  of  extensive  experience   in  the  Russian  online  advertising  market.   Before  Rollad,  he  worked  as  a  Deputy   Alexey  Basov Technical  Director  in  Begun,  the  first   Mentor Russian  contextual  advertising  company.   Before  that,  he  served  as  the  head  of  UI/ UX  Department  at  SpyLOG,  a  Russian   website  analytics  and  statistics  company Sergey  Kedrov Business  Development  Director,  has  8   years  of  experience  in  website  statistics/ Konstantin  Sinyushin analytics  service  development.  Before   Successful  hi-­‐tech  market  investor  .     Rollad,  he  worked  as  Head  of  consulting   Founder  of  The  Untitled  venture  capital   in  OpenStat,  formerly  SpyLOG. company.   rollad Technologies  for  resultсуббота, 8 декабря 12 г.
  • 8. What  we  are  doing  here?   We  are  looking  for   $3M  in  investments   for  platform  development   and  international  expansion.   rollad Technologies  for  resultсуббота, 8 декабря 12 г.
  • 9. rollad +7  (499)  505-­‐50-­‐40 ask.me@rollad.ru Thank  you! Technologies  for  resultсуббота, 8 декабря 12 г.