rollad Private marketplace with real-‐time trading platform Technologies for resultсуббота, 8 декабря 12 г.
Display advertising market Rollad is aiming to automate buying and selling in the rapidly growing Russian online advertising market, which should be at $3,5 billion by 2014 Russia 2012 2014 $2 bln $3,5 bln Total market $500 mln $1,2 bln Display advertising $1,1 bln $2,3 bln Paid search Source: Zenith Optimedia, ACAR, RAEC , experts estimates rollad Technologies for resultсуббота, 8 декабря 12 г.
Our product Create dynamic ads Our main product is a private Control marketplace with a real-‐time trading platform that helps advertisers or their agencies to create dynamic ads and plan, buy, and control advertising campaigns with premium Choose publishers publishers. Buy Plan rollad Technologies for resultсуббота, 8 декабря 12 г.
Why private marketplace and what problem do we solve? Brands aren’t investing very much advertising money into programmatic buying environments, because of the low quality of inventory available via advertising networks and RTB platforms. Private marketplaces will encourage brands from paying premium publishers directly for their inventory, to using an efficient and transparent programmatic buying environment to support the entire lifecycle of the advertising campaign. Publishers benefit from it as well, because it will lead to higher revenue and better ad quality. rollad Technologies for resultсуббота, 8 декабря 12 г.
So what are the benefits of the Rollad? Access to premium advertising inventory. Brand-‐safe environment for both advertiser and publisher. Ability to control the real-‐time bidding process with CPM, CPC, CPA, CPO and CR parameters. Capacity for forecasting campaign results, media planning, and real-‐time reporting. rollad Technologies for resultсуббота, 8 декабря 12 г.
Who are our customers? Today our key customers are more than 70 brand advertisers and 40 agencies We are serving more than 300 premium Russian online publishers and 10 mln auctions daily rollad Technologies for resultсуббота, 8 декабря 12 г.
Our team Today we are a team of 15 highly-‐skilled members Andrew Fomin CEO, has 13 years of extensive experience in the Russian online advertising market. Before Rollad, he worked as a Deputy Alexey Basov Technical Director in Begun, the first Mentor Russian contextual advertising company. Before that, he served as the head of UI/ UX Department at SpyLOG, a Russian website analytics and statistics company Sergey Kedrov Business Development Director, has 8 years of experience in website statistics/ Konstantin Sinyushin analytics service development. Before Successful hi-‐tech market investor . Rollad, he worked as Head of consulting Founder of The Untitled venture capital in OpenStat, formerly SpyLOG. company. rollad Technologies for resultсуббота, 8 декабря 12 г.
What we are doing here? We are looking for $3M in investments for platform development and international expansion. rollad Technologies for resultсуббота, 8 декабря 12 г.
rollad +7 (499) 505-‐50-‐40 email@example.com Thank you! Technologies for resultсуббота, 8 декабря 12 г.
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