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Wap Vs Apps

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This provides a detailed overview of why a company looking at mobile would consider providing a mobile application to their end users as opposed to simply using WAP.

This provides a detailed overview of why a company looking at mobile would consider providing a mobile application to their end users as opposed to simply using WAP.

Published in Technology , Business
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Transcript

  • 1. Differences Between Mobile Browser / WAP and a Mobile App A comparison between Apollo Mobile’s Re4ctor mobile application plaftorm and standard WAP browser functionality 1
  • 2. Overview WAP • Wireless Application Protocol (WAP) provides all of the basic services of a computer- based web browser but simplified to operate within the restrictions of a mobile phone (smaller screen, lower bandwidth, etc.) • WAP sites are websites written in or converted to Wireless Markup Language (WML) and accessed via the WAP browser - this is typically built into the phone APP • A mobile applications (Apps) are usually installed on the phone by the end user though handset providers and network operators may pre-install applications • Apollo Mobile’s Re4ctor platform powers applications that run across all mobile phones, and provides additional features including real-time interactivity, push updating, community functions, polling, mCommerce, and media streaming & downloading • With the creation of the iPhone app store, the Android store, and the soon to be launched Blackberry & Symbian stores (for phones such as Nokia & Sony Ericsson, consumers are becoming increasingly comfortable with the idea and the process of adding an application to their phones 2
  • 3. Brief Comparison of WAP vs APPs Function WAP Re4ctor App Browse WAP content Yes Yes Encryption Yes Yes Serve Advertising Yes Yes Works on all handsets Yes Yes User Metrics Limited Yes Customisable Limited Yes Community Features Very Limited Yes Response Time for New Content Slow Immediate mCommerce Difficult Easy Can Provide Location-based Services Limited Yes Consumption of Audio / Video Not within browser Yes Offline Access No Yes Real-time Interactivity No Yes Alerts & Alarms No Yes Control Handset Functions No Yes 3
  • 4. Reading a Mobile Newspaper on a Train WAP Re4ctor User User 4
  • 5. Reading a Mobile Newspaper on a Train Opens Opens WAP link App What’s Happening WAP Re4ctor User User 4
  • 6. Reading a Mobile Newspaper on a Train Content Content Loads Loads What’s Happening (and more in background) WAP Re4ctor User User 4
  • 7. Reading a Mobile Newspaper on a Train Content Next Loads Page What’s Happening Already Loaded WAP Re4ctor User User 4
  • 8. Reading a Mobile Newspaper on a Train Next Page What’s Happening Already Loaded WAP Re4ctor User User 4
  • 9. Reading a Mobile Newspaper on a Train What’s Happening WAP Re4ctor User User 4
  • 10. Reading a Mobile Newspaper on a Train Loading Can Stops What’s Keep Happening Train Goes Through a Tunnel… Reading WAP Re4ctor User User 4
  • 11. Reading a Mobile Newspaper on a Train Loading Can Stops What’s Keep Happening Train Goes Through a Tunnel… Reading WAP Re4ctor User User 4
  • 12. Reading a Mobile Newspaper on a Train Can What’s Keep Happening Train Goes Through a Tunnel… Reading WAP Re4ctor User User 4
  • 13. Reading a Mobile Newspaper on a Train Can Start Can Reading What’s Keep Happening Again Reading WAP Re4ctor User User 4
  • 14. Reading a Mobile Newspaper on a Train What’s Happening WAP Re4ctor User User 4
  • 15. Reading a Mobile Newspaper on a Train What’s Happening WAP Re4ctor User User 4
  • 16. More
Detail
on
Some
Key
Differences Offline
Access A
browser
doesn’t
work
when
you
lose
the
data
connec7on • With
a
Re4ctor
App,
users
can
access
the
content
any7me
once
it
has
been
downloaded
‐

can
be
used
when
underground,
on
a
 • plane,
or
just
plain
out
of
contact Synchronisa7on Browsers
don’t
update
themselves • Apps
will
have
new
content
pushed
to
them,
alerts
can
be
pushed
to
audiences
engaging
them
in
real
7me • Accessing
Audio
&
Video In
a
mobile
browser
–
you
must
go
to
another
applica7on
in
a
phone
to
listen
to
audio
or
watch
video
–
media
will
be
stored
 • separately
as
well With
a
mobile
applica7on
–
the
user
can
do
all
of
this
without
leaving
the
applica7on
making
the
experience
simpler
and
ensuring
 • they
are
surrounded
by
your
brand
at
each
step Easy
mCommerce Entering
in
data
in
a
mobile
browser
is
tricky
–
lose
the
data
connec7on
–
lose
your
shopping
cart
or
the
data
you
are
 • entering… Purchasing
through
an
app
is
secure,
simple
and
provides
robustness
transmiMng
an
order
when
the
connec7on
is
present.

 • Makes
mCommerce
viable
–
could
sell
media
downloads,
7ckets,
etc.
all
via
the
applica7on • User
Metrics Browsers
can
track
liQle
user
data • Apps
can
provide
very
rich
user
informa7on
about
their
consump7on
of
media,
their
loca7on,
etc.
–
will
help
you
sell
more
 • valuable
adver7sing,
sponsorship
&
promo7ons Can
provide
more
targeted
and
valid
ads
to
users
yielding
higher
impact
for
adver7sers • 5