Publishers can make more money by using the internet, social networks, and mobile applications - in fact, this is the only cost effective way that publishers can market the majority of their books.
Some publishers claim that they cannot afford to do on-line marketing. In this slideshow, I outline some of the reasons why they must, but also how they should be able to make more than enough money to cover all costs. Furthermore, they can track the effectiveness of their work!
Clipping is a handy way to collect important slides you want to go back to later.