Mobile - The Publishing
                          Tool for the Planet
                                 apollomedia.net /
 ...
Why care about mobile
                    as a publisher?


                                ©ApolloMedia.net 2009
Wednesda...
21%
                         Global Internet Penetration


Wednesday, February 11, 2009
50%+
                           Global Mobile Penetration


Wednesday, February 11, 2009
2 billion
                         Java-enabled Mobile Phones

                               (only 10M iPhones, 100M
    ...
50%                of Africans have a
                                 mobile phone

                                     ...
this is a place you need
                    to be, and can be...


Wednesday, February 11, 2009
Because Mobile is a Powerful,
                        Low-cost Content Channel

                                 Why?
    ...
Apollo Mobile

                                   ©ApolloMedia.net 2009
Wednesday, February 11, 2009
©ApolloMedia.net 2009
Wednesday, February 11, 2009
Vaasa



                               London

                    New York




Wednesday, February 11, 2009
Re4ctor publishes any
                   content to most any phone
                                                       ...
Re4ctor Mobile:
                Designed For Publishing
                        Use existing media (XML, .epub, mp3,
     ...
Sample Content




                                          ©ApolloMedia.net 2009
Wednesday, February 11, 2009
Sample Content




                                          ©ApolloMedia.net 2009
Wednesday, February 11, 2009
Sample Print
                                 or Audio




                                    ©ApolloMedia.net 2009
Wedne...
Shift from Horizontal to
                     Vertical Community Focus




                                       ©ApolloM...
Shift from Horizontal to
                     Vertical Community Focus




                                       ©ApolloM...
Building Community with Re4ctor:
                        Power of Focused Niches




                                     ...
Engage your
                          Re4ctor Builds   readership
                                           around
      ...
Engage your
                          Re4ctor Builds   readership
                                           around
      ...
Engage your
                          Re4ctor Builds   readership
                                           around
      ...
Engage your
                          Re4ctor Builds   readership
                                           around
      ...
Engage your
                          Re4ctor Builds   readership
                                           around
      ...
Engage your
                          Re4ctor Builds   readership
                                           around
      ...
Re4ctor Helps Readers be
                    Recommenders




                                    19

Wednesday, February ...
Re4ctor Helps Your
                  Community Find Content
                 They Want, Wherever They




                ...
Sell Content & More with Re4ctor

                                      Music has
                                      ma...
Sell Content & More with Re4ctor

                                      Music has
                                      ma...
Sell Content & More with Re4ctor

                                      Music has
                                      ma...
Sell Content & More with Re4ctor

                                      Music has
                                      ma...
Sample and Sell with Re4ctor

                                 Deliver
                                 content to
       ...
Re4ctor = Easy mCommerce


                               Simple
                               mCommer
                  ...
Re4ctor helps you
                                understand user
                                   behaviour

          ...
Re4ctor Captures User
                   Information Easily




                                ©ApolloMedia.net 2009
Wedn...
Re4ctor Captures User
                   Information Easily




                                ©ApolloMedia.net 2009
Wedn...
Robust User Data




                                           ©ApolloMedia.net 2009
Wednesday, February 11, 2009
Re4ctor Business
                               Model Fit to Yours

                   • License model
                   ...
©ApolloMedia.net 2009
Wednesday, February 11, 2009
rolfe@apollomedia.net
                   www.apollomedia.net



                                 ©ApolloMedia.net 2009
Wed...
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Apollo Media Toc Pitch

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This presentation looks at how you can use mobile technology to publish books to mobile, sample content, promote consumer community to build around your content, sell content and deliver it to individuals whereever they might be.

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  • Apollo Media Toc Pitch

    1. 1. Mobile - The Publishing Tool for the Planet apollomedia.net / re4ctor.com O’Reilly Tools of Change Conference New York, NY February 2009 Wednesday, February 11, 2009
    2. 2. Why care about mobile as a publisher? ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    3. 3. 21% Global Internet Penetration Wednesday, February 11, 2009
    4. 4. 50%+ Global Mobile Penetration Wednesday, February 11, 2009
    5. 5. 2 billion Java-enabled Mobile Phones (only 10M iPhones, 100M Blackberrys) Wednesday, February 11, 2009
    6. 6. 50% of Africans have a mobile phone of their income 30-70% They spend on their phone Wednesday, February 11, 2009
    7. 7. this is a place you need to be, and can be... Wednesday, February 11, 2009
    8. 8. Because Mobile is a Powerful, Low-cost Content Channel Why? • Handset affordable • Downloading almost free • Always with its owner • Multimedia ready • Highly interactive Wednesday, February 11, 2009
    9. 9. Apollo Mobile ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    10. 10. ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    11. 11. Vaasa London New York Wednesday, February 11, 2009
    12. 12. Re4ctor publishes any content to most any phone 5quot;6%( 789-&( +&,-.quot;(/quot;%0&'12(&'( !quot;#$%&'( :-9quot;&( 3-4(/quot;%0&'12( )quot;'*quot;'( ;&<<quot;'$quot;( 79*quot;'%-2-=>( !quot;#$%&'(7??.quot;%(( (&=(@A&=quot;( ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    13. 13. Re4ctor Mobile: Designed For Publishing Use existing media (XML, .epub, mp3, jpeg, etc.) to: • Sample content • Build community • Sell & deliver • Mine user data ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    14. 14. Sample Content ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    15. 15. Sample Content ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    16. 16. Sample Print or Audio ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    17. 17. Shift from Horizontal to Vertical Community Focus ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    18. 18. Shift from Horizontal to Vertical Community Focus ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    19. 19. Building Community with Re4ctor: Power of Focused Niches 17 Wednesday, February 11, 2009
    20. 20. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
    21. 21. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
    22. 22. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
    23. 23. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
    24. 24. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
    25. 25. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
    26. 26. Re4ctor Helps Readers be Recommenders 19 Wednesday, February 11, 2009
    27. 27. Re4ctor Helps Your Community Find Content They Want, Wherever They 20 Wednesday, February 11, 2009
    28. 28. Sell Content & More with Re4ctor Music has many lessons for book publishers - turning an audience into a sales- building ©ApolloMedia.net 2009 team Wednesday, February 11, 2009
    29. 29. Sell Content & More with Re4ctor Music has many lessons for book publishers - turning an audience into a sales- building ©ApolloMedia.net 2009 team Wednesday, February 11, 2009
    30. 30. Sell Content & More with Re4ctor Music has many lessons for book publishers - turning an audience into a sales- building ©ApolloMedia.net 2009 team Wednesday, February 11, 2009
    31. 31. Sell Content & More with Re4ctor Music has many lessons for book publishers - turning an audience into a sales- building ©ApolloMedia.net 2009 team Wednesday, February 11, 2009
    32. 32. Sample and Sell with Re4ctor Deliver content to handsets: - text - audio - video - games - etc. 22 Wednesday, February 11, 2009
    33. 33. Re4ctor = Easy mCommerce Simple mCommer ce 23 Wednesday, February 11, 2009
    34. 34. Re4ctor helps you understand user behaviour ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    35. 35. Re4ctor Captures User Information Easily ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    36. 36. Re4ctor Captures User Information Easily ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    37. 37. Robust User Data ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    38. 38. Re4ctor Business Model Fit to Yours • License model • Share of success ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    39. 39. ©ApolloMedia.net 2009 Wednesday, February 11, 2009
    40. 40. rolfe@apollomedia.net www.apollomedia.net ©ApolloMedia.net 2009 Wednesday, February 11, 2009

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