2013190900_Birenheide
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2013190900_Birenheide

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2013190900_Birenheide 2013190900_Birenheide Presentation Transcript

  • Leni Gagga:Germany‘s youngest head of music
  • Leni Gagga:Germany‘s youngest head of music First there was a STRATEGIC Problem. BB RADIOs music strategy is based on current Hits. But in 2011 not enough listeners in the market thought we were playing the best current Hits.
  • Leni Gagga:Germany‘s youngest head of music So what about … …a Top 20 Show ? …a Top 40 Show ? …the „5 at 5“ – your 5 best current Hits everyday? …the „6 at 6“ – your 6 best current Hits everyday?
  • Leni Gagga:Germany‘s youngest head of music Hard times call for strong personalitieS.
  • Leni Gagga:Germany‘s youngest head of music Head of music Gerd Gibbon (3) during Variety-Crisis Head of music Leni Gagga ( 6 ) Head of music Bernhard Hiller (45) during current Hits - Crisis during times of peace
  • Leni Gagga:Germany‘s youngest head of music
  • Leni Gagga:Germany‘s youngest head of music Keyfacts: • Leni Gagga was a 6 week Majorpromotion • Talks, personality stories, Listeners interaction • 5.000 Songs registered • Celebrity-Bit „Leni Gaggaoke“ • Final Event with Liveshow • OVERALL COST: 1500,- € + a pink bycicle • General Manager: „YEEEEEHHHAAAA!“
  • Leni Gagga:Germany‘s youngest head of music And Who Is Leni Gagga???
  • Leni Gagga:Germany‘s youngest head of music
  • Leni Gagga:Germany‘s youngest head of music
  • Leni Gagga:Germany‘s youngest head of music Final Report: • Image for best current hits with remarkable growth • Strong listeners interaction – more Listeners became true Fans • Leni Gagga was one of the best testing promotions in our history • It sticks truely unique to the BB RADIO Brand
  • Leni Gagga:Germany‘s youngest head of music Kress Award 2011 „Leni Gagga“
  • Bekanntheitsgrad BewertungUnter P1-Hörern, die das Element kennen Leni Gaga - die jüngste Musikchefin Deutschlands/ BB Radio100 91 80 60 57 40 33 20 10 0 Bekanntheitsgrad Gute Unterhaltung, und Sie wollen Oder finden sie dieses Spiel so Oder finden Sie es ärgerlich und mehr davon lala, weder gut noch schlecht überflüssig
  • Programm Elementen Assoziation Auf Basis aller Hörer, die das Element kennen Leni Gaga - die jüngste Musikchefin Deutschlands/ BB Radio100 80 77 60 40 20 3 3 1 0 BB Radio 94.3 RS 2 104.6 RTL Antenne Brandenburg
  • Leni Gagga:Germany‘s youngest head of music 3 ways to Sucessful Programming
  • Leni Gagga:Germany‘s youngest head of music 1. Be Strategic
  • Leni Gagga:Germany‘s youngest head of music • Promotions are made to change or power up the images of your station • Identify weak images of your station first, before thinking of ideas • Never do a promotion just because of doing a promotion
  • Leni Gagga:Germany‘s youngest head of music 2. Take care of on Air
  • Leni Gagga:Germany‘s youngest head of music • Make your promotion sound best on air first, then think of the rest. • Social Media is a „nice to have“, not an essential part of our business. We are broadcasters, not editors. Listeners are called listeners because they listen. • Catching the people emotionally on air will always work. Radio itself has the power!
  • Leni Gagga:Germany‘s youngest head of music
  • Facebook Nutzung Auf Basis aller Hörer Nutzen Sie Facebook?100 80 60 55 40 45 20 0 Ja Nein
  • Facebook Nutzung Auf Basis aller Hörer, die FACEBOOK nutzen Gehen Sie regelmäßig auf das Facebook Profil von Radiosendern?100 80 83 60 40 20 17 0 Ja Nein
  • Leni Gagga:Germany‘s youngest head of music 3. Inspire your Presenters
  • Leni Gagga:Germany‘s youngest head of music • As a PD, give your presenters something funny and emotional to play with • Inspire them , let them develop the promotion details together with you • If they are bored, they will bore the listeners • Your presenters are the connection to the people • Give them something…
  • Leni Gagga:Germany‘s youngest head of music THank You!