2013 19-1500 richter rustemovski

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2013 19-1500 richter rustemovski

  1. 1. Smart-TV apps for radio Reaching the listener across all channelsbigFM launched a Samsung Smart TV-App supported by Spoiled Milk.bigFM encounters the TV respectively in the family rooms.bigFM app combines radio programmes, web & social media content.Aleksandar Rustemovski Christian Richter(Head of New Media , bigFM, Germany) (CEO of Spoiled Milk, Germany)
  2. 2. About Spoiled MilkBringing ambitious brands into the connected world Digital Agency Digital Distribution
  3. 3. About Spoiled MilkBringing ambitious brands into the connected world Copenhagen Cork New York London Belgrade Kuala Lumpur Zürich Hamburg
  4. 4. Orange Group Hybrid-App France Telecom (Orange Group) is a multinational telecommunicationscorporation with it headquarters in France, the largest in Europe and secondlargest in the world. It currently employs about 180,000 people (half outside France) and has 221 million customers worldwide.
  5. 5. Liquid Air Lab is now Spoiled Milk
  6. 6. Radio brands in D A CH FM /Rock / Arabesk
  7. 7. Radio brands europe
  8. 8. Radio Spoiled Milk portfolio Part of brands europe
  9. 9. Radio brands europe
  10. 10. Radio brands europe
  11. 11. Radio brands worldwide
  12. 12. Why Radio on TV?
  13. 13. Why people need radio in the livingroom? Courtesy of http://www.flickr.com/photos/shawnhenning/2319465039/
  14. 14. “Radio keeps me up to date andmakes me laugh, but stays inthe background” Courtesy of http://www.flickr.com/photos/mattiasjohansson/1005490669/
  15. 15. “Listening to the moderatormakes me feel less alone thanlistening to music only” Courtesy of http://www.flickr.com/photos/indy138/2353176660/
  16. 16. “It’s easier to find a radio channel thana TV channel that everybody in thehousehold enjoys” Courtesy of http://www.flickr.com/photos/pdeonarain/3104267474/
  17. 17. Why Radio on SmartTVs?
  18. 18. “The TV Radio App let’s me directlyfollow up on information I hear!” Courtesy of http://www.flickr.com/photos/francoiskarm/6904498128/
  19. 19. “people only have a radio in the car &a TV at home” Courtesy of http://www.flickr.com/photos/docsearls/2609597579/
  20. 20. “I have a mobile radio app, but athome I want better speakers and myphone needs charging” Courtesy of http://www.flickr.com/photos/ivyfield/4737693376/
  21. 21. “I don’t want any more devices andcables in my living room!” Courtesy of http://www.flickr.com/photos/opie/1468242237/
  22. 22. Why you need to invest inyour presence on TV? Courtesy of http://www.flickr.com/photos/tm-tm/3732339559
  23. 23. was allways on will be allways onBackground audiosource is changing
  24. 24. Connected TVs are clearly replacingthe old living screens Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/
  25. 25. 60%-80% actually do connect their TVs Courtesy of http://www.flickr.com/photos/smuzew/402092738
  26. 26. It the most valuable place to be in theliving room Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/
  27. 27. It the most valuable place to be in theliving room Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/
  28. 28. Major Mobile App Stores are crowded,Smart TV is the new frontier for Appbased marketing and discovery
  29. 29. Major Mobile App Stores are crowded, Smart TV is the new frontier for App based marketing and discoveryNumber of applications 25,000.00 21,899.00 20,000.00 18,196.00 15,000.00 11,577.00 10,000.00 7,129.00 5,000.00 2,875.00 1,455.00 1,658.00 1.00 3.71 0.00 May 2008 May 2009 May 2010 May 2011 May 2012 Apps Games Number of applications for the release of newly developed apps in the iTunes App Store from 2008 to 2012
  30. 30. Radio is BrandLeverage your local brand in the battle forattention Get on to the Smart TV platform early to get top positioning and establish a spearhead in a market that will explode in the coming years Take advantage of app store managers’ desire for local content
  31. 31. My brand on TV?
  32. 32. Radio is broadcast. Buildon this strength.Curate & drive discoveryYou have a communityGive listeners 15mins of fameYou are a brandYou create contentYou are always onWe deliver tools and apps to help youdigitally leverage your strengths on TV Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/
  33. 33. Radio is contentUse your content efficiently and flexibly within our modular design Events Playlist Radar traps Contacts Blog Podcast Webcam Facebook Twitter Screensaver News + Playlist Weather + Current Song Traffic Info
  34. 34. Give listeners 15mins of fameUse our full ecosystem for input and output Feature user generated content in broadcasts
  35. 35. Radio is always onMove your brand from background audio to video Stuttgart Tuned in Increase your listeners Use your visual content Send push messages to brand awareness with a like webcam streams or users to drive usage customized screensaver image galleries from facebook to create a visual background to your audio stream
  36. 36. GERMANY`S BIGGESTPRIVATE RADIO STATIONFOR YOUNG ADULTS
  37. 37. RadioDays EuropeThe bigFM Smart TV-App Aleksandar Rustemovski, Head of New Business & Internet
  38. 38. The Evolution of bigFM 700 % increase in ratings within 10 years! 450000 400000 350000 300000 250000 200000 150000 100000 50000 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  39. 39. Connecting Communities
  40. 40. bigFM Radio CMS – the Key of our Success
  41. 41. Spreading bigFM FM MOBILE RADIO CAR RADIO SOCIAL MEDIA WEB RADIO SMART TVDIGITAL RADIO
  42. 42. Video Example
  43. 43. Thank you for your attention!

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