Informative Make something make sense. Explain things. Put the story in perspective.You say: ‘Here’s the thing...’Your listener says: ‘WOW I had no idea...’
Entertaining You say out loud what other people are thinking and not saying.Your listener says: ‘I can’t believe she’s just saying that on the radio!’
Example: Gilles Tessier/ParisRebecca is with us. Rebecca, please tell us what you tried to do. I tried to poison my stepfather. Because my mother leB my dad to go to live with him. And I cant stand it. I cant stand that my mother wants to make her life with him.OK. When did it start, this story. 5 years ago. I was 16 when it happened. And 4 months ago, I tried to poison him.How did you do it? One morning I put something in his coﬀee.What substance? MercuryOula! So you researched this ﬁrst? Looked it up on the internet? In fact I was at my real father’s house and took some random thing because I knew it was dangerous. That’s it.So, be careful of what you can keep in your wardrobe when you have teens at home and when your woman leB you for someone else because, as you can see it can be used in some ways that you could not imagine.
30 SecondsIf you hook them in less than 30 seconds, they stay for the whole segment. Don’t grab them, and they come and go with or without changing the station.
Example: Alejandro Villalvazo/MexicoBars! We’re going to just say it like that! Could you ever have imagined??No one would have ever imagined, ever thought that they’d see huge fall of a monster like Elba Esther Gordillo.We never thought we’d be saying the words, giving the news: “In jail, Elba Esther Gordillo”.A very powerful woman. A woman who for more than 20 years enjoyed the riches of power, thanks to her labor union. A labor union that had close rela`ons with past presidents. A woman who liked to show oﬀ, no?. A woman who hid none of it, wasn’t afraid to be seen with the best clothing, the best shoes, the best bags. And her surgeries, and her homes! She never hid any of it. Ever!And today, she is in jail.
Speak FranklyBe respectful, but be clear in saying what you believe, and in showing your disbelief.
Example: James Whale/LondonFrom what I can remember from my school days Christ wanted everybody to sort of give away all their ﬁnery and everything else. Why has the Catholic Church held on to all this ﬁnery, all this money, all this gold, all this treasure?I mean why do they surround themselves with this? Well James the Kingdom of God has to be ﬁnanced just like every other kingdom. You can’t survive without money. And as for the sort of “ﬁnery” as you call it, if we go back to the old testament, when God entrusted the building of the temple at Jerusalem to Solomon, the highest speciﬁca`ons were used. Nothing was too good or too beau`ful to use in the service of God And the vestments whatever we use, the gold and silver plate that we use at the mass... these are signs of aﬀec`on, love, and adora`on for God. Aaaaah, right. OK... So we’re not sort of ﬂaun`ng our wealth. No, no I must have misunderstood that obviously...
Calls Their only value is to make you look good.They cause you to react and be funnier or be more informative.Keep them short, have a call screener direct them.
Sense of HumorBe prepared to laugh at yourselfLook for the absurdHave just enough fearlessness
Interviews Interviews are like calls. You are turning your show over to amateurs. Get to the good stuff in the first few secondsInterview victims, witnesses, owners.
Example: Peter Tilden/Los AngelesYou’re one of thirty-‐three Golden Gate Bridge jump survivors. Is that number s=ll correct? That number is correctAnd less than 2% of the people who survived the jump have even regained full mobility. Are you 100%? I’m 100% I just get a lot of back pain. So you drove to the bridge. By yourself? Actually I took a bus there.Wow so the bus stops and you get oﬀ at the Golden Gate Bridge.... And I walk toward the span of the bridge. I walked on the bridge anywhere between 30 and 40 minutes crying, sobbing, tears, waterfalls out of my eyes. And this woman approached me. And I thought she was going to ask me if I was OK. I thought she was going to be my savior. And instead she said in some kind of European accent, “will you take my picture”. So is that when you went, right aSer the photo? Right aSer the photo she walked away, I thought nobody cares, and I threw myself over the rail. So then what happens? The millisecond of freefall. I said “what have I just done??”Did it feel like an eternity un=l you hit the water? Oh my God it was so fast. What happens is you are shocked into reality. You realize you did not want to die but now you’re going to and now there is nothing you can do to turn it back.