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Pitch For Graduation Assignment


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My pitch for a graduation project

My pitch for a graduation project

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  • 1. Innovation by Storm Business centered innovation, rooted in customer trends
  • 2. Graduation proposal My name is Roland Storm, stu- dent at Delft Technical Univer- Explain sity. My master is Strategic Product Design (SPD) What Strategic Product design is. I am looking for a graduation How SPD designers (me) can be project! used. The tools SPD uses. The document in front of you serves to: Show Extract of my portfolio What kind of questions I can answer for you Inspire You with examples to ASK think of examples of your Do you see similar questions in own your company? Do you want me to find solutions? SPD Tools Portfolio Inspire CV You Get
  • 3. Strategic Product Design, Strategic Product Design (SPD) is a master program at Delft Technical University of what is it? high international standing. It is based on the bachelor program of Industrial Design engineering (Industrieel Ont- werpen). On this page you The master of Strategic Product Design teaches stu- find a description of the mas- dents how to choose a strategic product direction ter program and examples of based on insights from the external environment how I could contribute to (market analysis, consumer and behavior research, trends and future scenarios, governmental policies, your company strategy. and new technologies and materials) and the wishes and possibilities of the company (product strategy, brand identity, mission/vision, resources). The translation of the chosen strategic product di- rection into proposals for product concepts (including engineering and design guidelines) are of central concern. Top 10 World’s best Design schools “Business schools tend to focus on inductive Top 10 design schools business week september2009 thinking (based on directly observable facts) and deductive thinking (logic and analysis, typically based on past evidence),” he writes. “Design schools emphasize abductive thinking— VISA hires designers to “align corporate strategy imagining what could be possible. This new with consumer needs. "As great as an MBA is, thinking approach helps us challenge assumed we were looking for something more," says constraints and add to ideas, versus discourag- Scott Sanchez, senior business leader for the ing them.” (A.G. Lafley, CEO of Procter & Gam- group.” ble) SPD Tools Portfolio Inspire CV You Get
  • 4. SPD Toolkit Qualitative Research Brand analysis Focus groups, user observation, interviews, ethno- graphic study, customer idealized design. Lead user studies, context mapping Strategic Product Design brought me an extensive toolkit and ex- perience due to the large number of assignments for actual compa- nies. SWOT-the designer way Identify rich product development areas, Creative sessions Identify trends Business model development Result: • Structured Innovation • Products that fit your brand • Products your customers want Concept development • Innovative business model SPD Tools Portfolio Inspire CV You Get
  • 5. Short portfolio Translate the B2B product Energy mirror into a A sample of my projects: product for the B2C market. As mentioned on the previous page, most as- signments I did in the course of the Master program were done at the request of actual companies. Assignments range from branding to market development and product introductions. How do parents and children relate to Always with an eye on innovation, cultural each other once the trends and a feasible business case. children live on their own? Create a market introduction plan to introduce Greetinq per- sonal voicemail on the German market. Develop a product/service concept for sharing music “on the go” . How to provide meaning to the Philips slogan “Sense and Simplicity” for cus- tomers, specifically for Philips lighting. SPD Tools Portfolio Inspire CV You Get
  • 6. Inspiration NRC newspaper Can you think of a similar ques- Development question: make read- ers identify with the newspaper on a tion for your business? more personal level. Product: a unique way to To provide you with more inspiration for make a very serious newspaper more the kind of questions I would like to use personal and endearing. as a starting point for my graduation as- signment, I have selected several “products”. For illustration purposes, I reverse- Douwe Egberts engineered a question which could have Development question: De- been the basis for product development. velop a new coffee product to increase margins. Product: Senseo koffiepads Marqt—A new supermarket concept. Development question: develop a fea- Products are fresh grown locally when possi- sible business model for a product/service ble. The origin of the products is always combination for electronic readers known. Based on: Product:Kindle—ereader • Individualism • Wanting to know the source • Sustainability • Luxury SPD Tools Portfolio Inspire CV You Get
  • 7. CV Education 2009 Graduation project at Kinzo (tools), discontinued due to bankruptcy 2007– current Student Master Strategic Product Design- TU Delft 2006– 2007 Propaedeuse Industrial Design Engineering—TU Delft 2000 Private Pilot’s license 1998-1999 Certified Internal Auditor (CIA) Fellow Life Management Intitute (FLMI) 1997 1990 Doctoraal Bedrijfseconomie Rijksuniversiteit Groningen Gymnasium β, Stedelijk Gymnasium Haarlem Work 2008 Board member foundation Bluedot 2003– 2006 Project manager ING bank Business Planning & Service management Other 2002-2003 Team Manager mortgages ING Westland-Utrecht 2000-2002 Project manager ING Service Center Mortgages 2009 Op Pad Outdoor (product of the year) award 2010, 1997-2000 Associate Auditor Internal Audit Department, Aegon USA Member of the jury 2009 HEMA ontwerp wedstrijd, displayed product at competition exhibition SPD Tools Portfolio Inspire CV You Get
  • 8. You Get Me for a period of 20 weeks New ideas A fresh look at your Strategy and Brand A new look at your customers Creative sessions with employees, your customers and others Workshops New product concepts SPD Tools Portfolio Inspire CV You Get