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Success in the Social Media

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  • 1. Success in the Social Media Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 2. http://www.flickr.com/photos/cuppini/825263227/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 3. Blog Social network Corporate Microblog site Video Email Photo Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 4. . Hotel Website Today: • designed to promote hotel with emphasis on beautiful photos • difficult to navigate, too many options, user gets lost • static, no fresh content supplied • no links to social media sites • no blog • no video • no division between types of travelers (i.e. leisure, business) • no calls-to-action • no incentive for user to supply e-mail • no reason for user to visit your site again • no personal profiling • no personal communication with guest • no reviews • not optimized for the search engines • no analytics in place http://blog.orourkehospitality.com/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 5. http://sheraton.com Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 6. http://sheraton.com Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 7. http://sheraton.com Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 8. “ The new sheraton.com reflects how people communicate and stay connected today ” Hoyt H. Harper, senior vice president for Sheraton Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 9. http://www.intercontinentalvideo.com/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 10. Modern Hotel Website • designed for the user with emphasis on supplying the information they need • easy to navigate with no clutter • dynamic with continually updated content • created on a content management system that allows hotel to edit content themselves • links to Twitter and Facebook (or place Twitter stream directly on site) • a blog to supply useful content to users and help SEO efforts • videos of hotel and city – videos should be authentic and not glitzy ads • information should be organized by type of traveler and answer specific questions • calls-to-action should lead user through the sales funnel • offer an incentive for users to supply their e-mail (i.e. a downloadable city guide) • give users a reason to re-visit your site (i.e. ski conditions if your hotel is in the mountains) • database of your clients and learn their preferences. • communicate with your guest before, during, and after their stay through email or Twitter • request reviews from your guests and post them on your website • SEO • google analytics http://blog.orourkehospitality.com/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 11. http://www.flickr.com/photos/seabirdoriginals/2728758373/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 12. Wednesday, 16 December 2009
  • 13. http://www.flickr.com/photos/_tom/2153774675/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 14. Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 15. Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 16. Success is 10 percent inspiration and 90 percent perspiration Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  • 17. http://www.flickr.com/photos/lefion/170741337/ Rolands Laķis rolands.lakis@gmail.com 371 29277336 Wednesday, 16 December 2009