Success in the Social Media




    Rolands Lakis 2009 Rīga
Wednesday, 16 December 2009
http://www.flickr.com/photos/cuppini/825263227/




    Rolands Lakis 2009 Rīga
Wednesday, 16 December 2009
Blog                    Social
                                           network

                              Corporate...
.
 Hotel Website Today:

 •   designed to promote hotel with emphasis on beautiful photos
 •   difficult to navigate, too m...
http://sheraton.com

    Rolands Lakis 2009 Rīga
Wednesday, 16 December 2009
http://sheraton.com




    Rolands Lakis 2009 Rīga
Wednesday, 16 December 2009
http://sheraton.com


    Rolands Lakis 2009 Rīga
Wednesday, 16 December 2009
“ The new sheraton.com reflects how
                     people communicate and stay
                     connected today ”...
http://www.intercontinentalvideo.com/
    Rolands Lakis 2009 Rīga
Wednesday, 16 December 2009
Modern Hotel Website

         • designed for the user with emphasis on supplying the information they need
         • eas...
http://www.flickr.com/photos/seabirdoriginals/2728758373/




    Rolands Lakis 2009 Rīga
Wednesday, 16 December 2009
Wednesday, 16 December 2009
http://www.flickr.com/photos/_tom/2153774675/




    Rolands Lakis 2009 Rīga
Wednesday, 16 December 2009
Rolands Lakis 2009 Rīga
Wednesday, 16 December 2009
Rolands Lakis 2009 Rīga
Wednesday, 16 December 2009
Success is 10 percent inspiration
        and 90 percent perspiration




    Rolands Lakis 2009 Rīga
Wednesday, 16 Decemb...
http://www.flickr.com/photos/lefion/170741337/



                              Rolands Laķis
                              ...
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Success in the Social Media

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Success in the Social Media

  1. 1. Success in the Social Media Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  2. 2. http://www.flickr.com/photos/cuppini/825263227/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  3. 3. Blog Social network Corporate Microblog site Video Email Photo Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  4. 4. . Hotel Website Today: • designed to promote hotel with emphasis on beautiful photos • difficult to navigate, too many options, user gets lost • static, no fresh content supplied • no links to social media sites • no blog • no video • no division between types of travelers (i.e. leisure, business) • no calls-to-action • no incentive for user to supply e-mail • no reason for user to visit your site again • no personal profiling • no personal communication with guest • no reviews • not optimized for the search engines • no analytics in place http://blog.orourkehospitality.com/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  5. 5. http://sheraton.com Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  6. 6. http://sheraton.com Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  7. 7. http://sheraton.com Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  8. 8. “ The new sheraton.com reflects how people communicate and stay connected today ” Hoyt H. Harper, senior vice president for Sheraton Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  9. 9. http://www.intercontinentalvideo.com/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  10. 10. Modern Hotel Website • designed for the user with emphasis on supplying the information they need • easy to navigate with no clutter • dynamic with continually updated content • created on a content management system that allows hotel to edit content themselves • links to Twitter and Facebook (or place Twitter stream directly on site) • a blog to supply useful content to users and help SEO efforts • videos of hotel and city – videos should be authentic and not glitzy ads • information should be organized by type of traveler and answer specific questions • calls-to-action should lead user through the sales funnel • offer an incentive for users to supply their e-mail (i.e. a downloadable city guide) • give users a reason to re-visit your site (i.e. ski conditions if your hotel is in the mountains) • database of your clients and learn their preferences. • communicate with your guest before, during, and after their stay through email or Twitter • request reviews from your guests and post them on your website • SEO • google analytics http://blog.orourkehospitality.com/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  11. 11. http://www.flickr.com/photos/seabirdoriginals/2728758373/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  12. 12. Wednesday, 16 December 2009
  13. 13. http://www.flickr.com/photos/_tom/2153774675/ Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  14. 14. Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  15. 15. Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  16. 16. Success is 10 percent inspiration and 90 percent perspiration Rolands Lakis 2009 Rīga Wednesday, 16 December 2009
  17. 17. http://www.flickr.com/photos/lefion/170741337/ Rolands Laķis rolands.lakis@gmail.com 371 29277336 Wednesday, 16 December 2009

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