Using Social Media for Business:What You Need To Know                                   1
Your Presenter• Roland Reinhart has over twenty years of experience in direct  marketing. While working at leading adverti...
Today’s Discussion• Social media in brief• Planning to carve out your niche online• How to use Social Media• Building your...
61% of online Americans use a social networkWhy Social Media?                                                             ...
Your Ultimate Goal Is...                     Create raving fans and enthusiastic evangelists!Social Media for BusinessThis...
Let’s Start At The Beginning...                                                                       Grod has been living...
What Do You Want To Be Known For?                                                        • Grod’s trusted advisor suggests...
Google yourselfCan You Be Found Online?                                                                                   ...
Finalize Your Plan• Defined niche:      1. Professional name to be listed as.      2. Service to promote / be known for.  ...
Which                                                        WHY                                                          ...
Please Raise Your Hand If...                                You have Linkedin profile?Social Media for BusinessThis inform...
Linkedin: Why?• Publish your “resume” online                                                                              ...
Please Raise Your Hand If...                         You have Facebook account?Social Media for BusinessThis information m...
Facebook: Why?                                                                      • More than 500 million active users  ...
Please Raise Your Hand If...                               You have Twitter account?Social Media for BusinessThis informat...
Twitter: Why?                                                                                       8% of online Americans...
YouTube: Why?• YouTube is one of the largest video sharing communities online. But you should also  explore others to find...
Which ShouldYou Use?                                                                               Depends on:            ...
Get Started On Social NetworksThe objective is to be found and associated with what’s relevant to your business expertise....
Get Started On Social Networks (con’t)The objective is to be found and associated with what’s relevant to your business ex...
Build Your NetworksMake the most of who you know.• Find industry groups and participate in the conversation.• Setup Google...
I can showJoin The Online Conversation                                                                             you a g...
Social Media Publishing        TIP: Publish your status/“news” to several networks        simultaneously...              •...
Make It Part Of Your Overall Marketing Mix              Direct Mail                                               Website ...
Measuring Success?• Don’t forget to decide how you want to measure success?• Visits• Views• Downloads• Registrations• Lead...
Measuring Success? (con’t)• There are many free tools to use to get meaningful statistics:      • Evaluation:            •...
Measuring Success? (con’t)• There are many free tools to use to get meaningful statistics:      • Tracking:            • G...
Measuring Success? (con’t)• There are many free tools to use to get meaningful statistics:      • Trending Topics:        ...
Keys To Success              • Learn the ropes (there are rules to learn and follow to be a good netizen)              • M...
Don’t let it overwhelm you.                                                                       1. Have a planIn summary...
Your Homework Assignment• Create an account on Linkedin.com• Send invitations to connect with people you know• Ask for rec...
Questions?Social Media for BusinessThis information may not be reproduced or distributed without the author’s written cons...
Thank You For Attending! Keep In Touch...            Connect with me:            Roland Reinhart                          ...
Upcoming SlideShare
Loading in...5
×

Social Media For Business: What You Need To Know

2,838

Published on

Social Media? Do I need it? What am I doing right? What am I doing wrong? Is it worth my time? ... Those are some of the topics addressed in this presentation to Small Business Owners, Professionals, and Business Startup Entrepreneurs.

Presented by Marketing Consultant Roland Reinhart on March 18, 2011 at Somerset County Business Partnership in Bridgewater, NJ.

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
  • Nice presentation. Slide #5 clearly defines social media's goal and that is to make friends and make them your brand ambassadors. However the challenge is maintaining a good reputation because as we know social media is people's media, it allows people broadcast their thought to the world. Are there means a company or brand maintain a good image in the web?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,838
On Slideshare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
0
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social Media For Business: What You Need To Know

    1. 1. Using Social Media for Business:What You Need To Know 1
    2. 2. Your Presenter• Roland Reinhart has over twenty years of experience in direct marketing. While working at leading advertising agencies, Mr. Reinhart planned and executed scores of advertising campaigns, marketing programs, corporate and promotional websites. He runs a digital marketing company, Reinhart Marketing Group, that helps businesses and non-profit organizations achieve their goals of attracting new customers and growing existing customer relationships. Custom Website Design Digital Advertising Search Engine Optimization Search Engine Advertising Email Marketing Mobile Marketing Social Media Marketing Audio/Video Content CreationSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 2
    3. 3. Today’s Discussion• Social media in brief• Planning to carve out your niche online• How to use Social Media• Building your online networks• Tactics to get value from your effortsSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 3
    4. 4. 61% of online Americans use a social networkWhy Social Media? [source: PewInternet & American Life Project 12/9/2010]• Social media is about engaging an audience of like-minded individuals.• You can no longer depend solely on paid advertising as the primary method of creating awareness for your brand or cause. • Find new ways to cut through the noise and clutter competing for your consumer’s attention• You need to engage your prospects and customers where they spend their time.• Monitor social media for negative commentary about your brand then try to positively engage that commenter to help resolve problem or escalate to someone who can. Your ultimate goal is...Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 4
    5. 5. Your Ultimate Goal Is... Create raving fans and enthusiastic evangelists!Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 5
    6. 6. Let’s Start At The Beginning... Grod has been living under a rock (literally) • He’s a simple caveman. • Been busy doing his caveman things: • Clubbing, hunting and gathering • Checking out the next valley • Keeps hearing around the campfire that the Internet is the place to be. Now what? (ugh)Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 6
    7. 7. What Do You Want To Be Known For? • Grod’s trusted advisor suggests that he start by clearly defining and refining: 1. What he is best at, and 2. What he wants to be known for: • Vague answer: "Im a cave consultant." • Better answer: "I help cave dwellers have peace of mind." • Best answer: "I save cave dwellers an average of 15% on their cave insurance."Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 7
    8. 8. Google yourselfCan You Be Found Online? (and Bing yourself, and Yahoo! yourself)• Check out yourself and the competition (gather competitive intelligence) • The good… • The bad… • A few results exist in the • No professional info found. first few pages of results. • Maybe someone with the same name is online, posts questionable photos and is very vocal about his politics and religious opinions.Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 8
    9. 9. Finalize Your Plan• Defined niche: 1. Professional name to be listed as. 2. Service to promote / be known for. 3. Profession to be associated with. 4. Keywords and phrases that prospects would use to find you. TIP: Think in terms that your customer would use and avoid your industry jargon.• Setup website/blog as the destination you drive to from all your activities online.Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 9
    10. 10. Which WHY should I should I use use? them? HOW do I use them?Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 10
    11. 11. Please Raise Your Hand If... You have Linkedin profile?Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 11
    12. 12. Linkedin: Why?• Publish your “resume” online • LinkedIn has over 90 million• Building a network of quality connections to: members in over 200• Solicit recommendations (people, solutions) countries and territories around the world.*• Provide contacts • About half are outside the• Answer Polls U.S.• Provide testimonials/recommendations • Executives from all Fortune 500 companies are LinkedIn• Get introduced members.• Find a job *As of 3/17/2011. Source: http://press.linkedin.comSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 12
    13. 13. Please Raise Your Hand If... You have Facebook account?Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 13
    14. 14. Facebook: Why? • More than 500 million active users • 30% are in the U.S. • 50% of active users log on to Facebook in any given day • Average user: • Has 130 friends • Spends more than 55 minutes per day • Creates 90 pieces of content each month • More than 35 million users update their status each day • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active PagesSocial Media for Business • More than 1.5 million local businesses have active Pages Source: http://www.facebook.com/press/info.php?statisticsThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 14
    15. 15. Please Raise Your Hand If... You have Twitter account?Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 15
    16. 16. Twitter: Why? 8% of online Americans use Twitter [source: PewInternet & American Life Project 12/9/2010]Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 16
    17. 17. YouTube: Why?• YouTube is one of the largest video sharing communities online. But you should also explore others to find where your target audience is likely to be. • Metacafe, Revver, Viddler, Hi5, DailyMotion, UStream, etc.• You don’t have to provide high quality, lengthy content to upload. Think guerilla marketing style. With low/no budget, you can still be creative with cheap, portable video recording devices to capture short, bite-sized content to share: • Testimonials • Behind the scenes • Helpful tips• Create a free account on these services, upload your videos, embed them on your website and start telling people to check out the videos on your website.Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 17
    18. 18. Which ShouldYou Use? Depends on: • Who you’re trying to reach, and • What you want them to do!Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 18
    19. 19. Get Started On Social NetworksThe objective is to be found and associated with what’s relevant to your business expertise. • Start creating online profiles and link back to your main site: • Make connections -- reconnect with former coworkers, tribe members, friends, etc. • Linkedin.com, Facebook.com • Event networks • Meetup.com, Upcoming.org, Eventful.com • Social networks • Biznik.com, Ning.com, Twitter.com, Gather.com, Naymz.com, FriendFeed.com • Create written content • Offer to be a guest blogger on related websites. • Submit to industry mags, article sites. • Write online reviewsSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 19
    20. 20. Get Started On Social Networks (con’t)The objective is to be found and associated with what’s relevant to your business expertise. • Create and post short videos on video sharing sites • YouTube, Viddler, Blip, Vimeo, Daily Motion, Hi5, Revver, Stickam... • Create and post presentations on SlideShare.net and other document sharing sites. • Distinguish yourself from others with similar name as you/your brand. • Use Claimid.com, FindMeOn.com, BusinessCard2.com to aggregate links to your sites/profiles/articles.Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 20
    21. 21. Build Your NetworksMake the most of who you know.• Find industry groups and participate in the conversation.• Setup Google alerts to track your most important keywords/phrases. http://www.google.com/alerts• Grow your connections daily: • Every new business contact you meet, invite them to connect via Linkedin, Facebook, etc. • Strive for QUALITY, not QUANTITY. • Treat as an advisory board. Solicit advice and opinion. • Research who knows who. • Ask for introductions. • Ask for recommendations. • Ask for endorsements. • Let them know what you’re up to.Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 21
    22. 22. I can showJoin The Online Conversation you a good placeParticipate in relevant ways. to hunt in the south valley• Share valuable information and links.• Dont add to the noise: • "Drinking a rabbit smoothie for breakfast!"  (Honestly, who cares!)• Meaningful criticisms are okay (just don’t be nasty/spiteful/unjust) • If you complain about a service (utility, airline, hotel, etc.), you might get a response from an employee who may be able to elevate your concern to someone at that company.• Dont share intimate details: • "At Disneyland with the family."  (Great, I can go rob your house in NJ.) • "My 4 yr old Dylan got a gold star today." (Its creepy to let all these anonymous "friends"/followers know too much about your family.)Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 22
    23. 23. Social Media Publishing TIP: Publish your status/“news” to several networks simultaneously... • Hootsuite.com -- Includes link click tracking. • Ping.fm • Postling.comSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 23
    24. 24. Make It Part Of Your Overall Marketing Mix Direct Mail Website Social Media SEO Networking g Event Marketing Article Writin Email Marketing Print PR Blogging in g Tradeshow Ad vertis Online g Promotio ns u ildin k B Lin LEADS / SALES CONVERSIONSSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 24
    25. 25. Measuring Success?• Don’t forget to decide how you want to measure success?• Visits• Views• Downloads• Registrations• Leads• Sales• Increased brand awareness• Tell a Friend• Other Key Performance Indicator (KPI)Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 25
    26. 26. Measuring Success? (con’t)• There are many free tools to use to get meaningful statistics: • Evaluation: • Google.com/sktool -- Keyword research • Compete.com -- Compare your website to others • WebsiteGrader.com -- Evaluate your website from an SEO perspectiveSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 26
    27. 27. Measuring Success? (con’t)• There are many free tools to use to get meaningful statistics: • Tracking: • Google.com/analytics -- Robust website visitor data • Woopra.com -- Realtime website visitor data • Crazyegg.com -- Visualization tool to learn where people click on your website • Bit.ly -- URL shortener which gives you click through stats • Hootsuite.com -- Includes link click tracking. • SocialMention.comSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 27
    28. 28. Measuring Success? (con’t)• There are many free tools to use to get meaningful statistics: • Trending Topics: • Google.com/trends • Search.twitter.comSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 28
    29. 29. Keys To Success • Learn the ropes (there are rules to learn and follow to be a good netizen) • Make your content bite-sized and sharable • Be authentic and transparent • Make it interesting • Participate where appropriate • Share info that has value: actionable, relevant, insider tips • Dont make it all about you. • Give your audience and customers the tools to spread the word on your behalf. Create enthusiastic evangelists for your brand.Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 29
    30. 30. Don’t let it overwhelm you. 1. Have a planIn summary... 2. Keep it manageable 3. Make it part of your daily routineSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 30
    31. 31. Your Homework Assignment• Create an account on Linkedin.com• Send invitations to connect with people you know• Ask for recommendations/testimonials• Define what you want to be known for and start sharing information of valueSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 31
    32. 32. Questions?Social Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 32
    33. 33. Thank You For Attending! Keep In Touch... Connect with me: Roland Reinhart We’re experts at building Custom Websites, (908) 344-5688 Search Engine Marketing, Email Marketing, http://ReinhartMarketing.com Digital Advertising, Online Audio/Video and more! http://Linkedin.com/in/RolandReinhart http://Twitter.com/RolandReinhart Make A Free Internet Marketing Counseling Appointment with me at the Small Business Development Center at Raritan Valley Community College Bridgewater NJ Campus (908) 526-1200 ext. 8516 or visit http://www.SBDCRVCC.com/counseling Register for a class I teach at Raritan Valley Community College http://www.SBDCRVCC.com/courses/generalSocial Media for BusinessThis information may not be reproduced or distributed without the author’s written consent. ©2010-2011 Roland Reinhart. (908) 344-5688. http://ReinhartMarketing.com 33

    ×