Q3 report

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Transcript

  • 1. Analytics and Innovations Q3 Priorities Report
  • 2. Q3 Priorities• Testing Process• Tracking System• Historical Data• Optimize OmHarmonics• Mindvalley Leads Acquisition
  • 3. Testing Process• Type of Testing: Innovation versus Optimization• MECLABS’ Conversion Heuristic• Test Protocol (Zoho)• Testing Tool (Visual Website Optimizer)• Optimization Wiki
  • 4. Tracking System• Tested Kissmetrics (Suggestion: Declined)• Studied Omniture; Sitecatalyst (Suggestion: Evaluate for Academy)• Google Analytics Consultant Set Up (On- Going)• E-Commerce Tracking with Visual Website Optimizer
  • 5. Historical Data• Conversion Rates for 2011 (Add Unique Visits on Spreadsheet)• Growth Performance (2011 versus 2012)
  • 6. Optimize OmHarmonics• Testing on PPC Level (Done)• Testing on LP Level - Headline (Under Preparation)• Testing on Offer Level (Queue)• Testing on Products Page Level (Queue)
  • 7. Mindvalley Leads Acquisition• Mindvalley Thrillist Page (Done)• Blast to Prospects (Today)• Blast Customer Survey (Today)
  • 8. Summary• Testing Process (Done)• Tracking System (Done)• Historical Data (On-Going)• Optimize OmHarmonics (Spill Over to Q4)• Mindvalley Leads Acquisition (Done)