Partnering for innovation.ppt

How Open Changes EverythingRoland Harwood
24/06/2010
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24/06/2010
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100%Open is dedicated
to open innovation.
Our know-how
helps you co-innovate
better, cheaper and faster.
About us

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Innovating with partners by sharing the risks and the rewards
What defines open innovation?

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What’s difficult about open innovation?
Explore
Extract
Exploit
Find trusted new collaboration partners
Uncover unmet needs or spot new opportunities for innovation
Co-create compelling new ideas, products or services
Filter the ideas and prototype innovations
Build and motivate collaborative teams
Create investable propositions with evidenced business plans
Form new collaborative business arrangements
Obtain the resources and commitments necessary
Coordinate production, communications and launch

Open Innovation ModelsDiscover™ and Jam™
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Discover:
Jam:
Starts with an innovation brief detailing a specific unmet need
Is a competitive innovation marketplace amongst customers, suppliers or users
The innovation process is mediated by a Trusted Agent
Innovations are extracted through a linear process
Tend to be internal routes to market (e.g. license deals)
Starts with finding collaboration partners, often to explore a broad opportunity
Is a cooperative process , with customers, suppliers or users
The innovation process is facilitated through a Catalyst
Innovations are built using an iterative process
Tend to be external routes to market (e.g. joint ventures)

How Open Changes Everything Case Studies & Lessons Learned
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“The future reveals itself through the peripheral.”
JG Ballard
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From What to Who

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From What to WhoMcLaren and NATS
McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

“For complex and creative tasks, financial incentiveshave a negative impact
on performance.”
Dan Pink
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From What to Who

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From What to WhoVirgin Atlantic - VJam
Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

From Discovery to Detection
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“If you want to go fast,
go alone, if you want to
go far, go together.”
Proverb

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From Discovery to DetectionCancer Research UK OVC
600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported projects in CRUK’s flexible approach to venturing.

“The only thing harder
Than starting something new, is stopping
something old.”
Russell Ackoff
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From Discovery to Detection

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From Discovery to Detection Oracle Open Alchemy
We harnessed the energy of diverse perspectives and corporate cultures to spark radical new ideas. Open Alchemy turned known challenges into major opportunities.

“The inability to suspend judgement is a hallmark of the irrational.”
Stuart Sutherland
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From Ownership to Access

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From Ownership to AccessOrange – OSCR Project

“You don’t own your reputation. It lives and breathes in those that interact with you.”
Ron Burt
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From Ownership to Access

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From Ownership to Access P&G Open Innovation Challenge
We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.

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Develop your peripheral vision
Start new conversations
Ask more engaging questions
Address unmet needs
Make it easy to contribute
Share risk and reward
Build mutual value

“More people pooling more resources in new ways is the history of civilisation.”
Howard Rheingold
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Summary

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Thank you
Roland Harwood
Co-Founder & Networks Partner
1 Alfred Place, London, WC1E 7EB
Phone: +44 (0)20 7438 2658
Email: roland@100Open.comWeb: www.100Open.com
Twitter: @rolandharwood

Partnering for innovation.ppt

by 100%Open on Jun 24, 2010

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