Open innovation accelerator slides

09/09/2010 © 100%Open 2010 1 Open Innovation Accelerator Sept 9th 2010

09/09/2010 © 100%Open 2010 2 Start at the End

09/09/2010 © 100%Open 2010 3 Introducing Open Innovation Innovating with partners by sharing the risks and the rewards

09/09/2010 © 100%Open 2010 4 Open Innovation Accelerator Collider 1

09 September 2010 © 100%Open 2010 5 2 Models of Open Innovation Discover™ and Jam™ Discover: Jam: • Starts with an innovation brief detailing • Starts with finding collaboration partners, a specific unmet need often to explore a broad opportunity • Is a competitive innovation marketplace • Is a cooperative process , with customers, amongst customers, suppliers or users suppliers or users • The innovation process is mediated by a • The innovation process is facilitated Trusted Agent through a Catalyst • Innovations are extracted through a linear • Innovations are built using an iterative process process • Tend to be internal routes to market (e.g. • Tend to be external routes to market (e.g. license deals) joint ventures)

09/09/2010 © 100%Open 2010 6 IBM Innovation Jams IBM brought together 150,000 people from 104 countries and 67 companies. As a result, 10 new IBM businesses were launched with seed investment of $100 million.

09/09/2010 © 100%Open 2009 7 Virgin Atlantic VJam Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

09/09/2010 © 100%Open 2010 8 Discover P&G Open Innovation Challenge We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.

09/09/2010 © 100%Open 2010 9 Trusted Agents and Unmet Needs As innovation becomes more networked, a new market is opening up for brokers and intermediaries who provide safe spaces for collaboration.

09/09/2010 © 100%Open 2010 10 From Discovery to Detection Cancer Research UK OVC 600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported ventures generating a 25x ROI.

09 September 2010 © 100%Open 2010 11 Programme Phases Jam & Discover 1. Plan 2. Build 3. Engage 4. Catalyse 5. Grow x3 Build Brand Collaborative JV Facilitated Jams Propositions x1 Collaboration 10-100 Development Strategic Planning Filtering, Prioritisation Pitch Needs & & Analysis Idea Evaluation Evaluation Community Building License Launch Initial x10 and/or Discover Submissions Innovation Acquisition Competition x500 Airlocks x3

09/09/2010 © 100%Open 2009 12 Becoming the partner of choice “You don’t own your reputation. It lives and breathes in those that interact with you.” Ron Burt

09/09/2010 © 100%Open 2010 13 Open Innovation Accelerator Break

09/09/2010 © 100%Open 2010 14 Open Innovation Accelerator Open Innovation is a U-Shaped Process

09/09/2010 © 100%Open 2010 15 Innovation is a U-Shaped Process Explore Extract Exploit • Find trusted new collaboration • Filter the ideas and prototype • Form new collaborative business partners innovations arrangements • Uncover unmet needs or spot • Build and motivate collaborative • Obtain the resources and new opportunities for innovation teams commitments necessary • Co-create compelling new ideas, • Create investable propositions • Coordinate production, products or services with evidenced business plans communications and launch

The solutions are out there

Becoming Innovation Detectives

09/09/2010 © 100%Open 18 Share McLaren and NATS McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

09/09/2010 © 100%Open 2010 19 Scan Orange – OSCR Project

09/09/2010 © 100%Open 2010 20 Scan & Share Oracle - Open Alchemy Led to a major collaboration, Wellbe, between Oracle, BT, Pfizer and the NHS to provide a health incentive scheme for the UK to be launched for the 2012 Olympics .

09/09/2010 © 100%Open 2010 21 Open Innovation Accelerator Recap and Learnings

09/09/2010 © 100%Open 2010 22 Burning Platform

09/09/2010 © 100%Open 2010 23 Open Innovation Accelerator Lunch

09/09/2010 © 100%Open 2010 25 Collaboration Catalyst The 5-minute joint venture

09/09/2010 © 100%Open 2010 26 Open Innovation Accelerator Start at the End

09/09/2010 © 100%Open 2010 27 Open Innovation Blueprint

09/09/2010 © 100%Open 2010 28 Open Innovation Blueprint 100% Plan • What? Pins down specific innovation needs. • Who? Choose the right partners or community • Where? Identify the source of profit and fresh business models. • Why? Make the case for open innovation for your business. • How? Design the right programme methodology that will deliver.

09/09/2010 © 100%Open 2010 29 Open Innovation Blueprint 100% Ecosystem • Create, tap into or manage the networks on which efficient open innovation relies • Share needs systematically with trusted partners and wider networks • Build your network of weak ties • Become the first port-of-call for new opportunities in your industry • Build business empathy

09/09/2010 © 100%Open 2010 30 Open Innovation Blueprint 100% Train • Innovation 2.0, a boot camp to develop the right mindsets for open innovation • Collaboration IQ, the theory and practice of effective collaboration • Disruptive Innovation, using the power of systems thinking • Creative and Collaborative Leadership, designing your organisation to grow fast • Innovation Futures, how to use scenario planning to develop a future-proof roadmap

09/09/2010 © 100%Open 2010 31 Open Innovation Blueprint 100% Grow • Take an innovation to market in order to ensure a sustainable future for the new product or service • Venturing approach using ‘Clients Not Cash’ • Manage projects and resourcing, helping make a good idea into a great innovation • Share risk and reward with your partners

09/09/2010 © 100%Open 2010 32 Open Innovation Blueprint 100% Innovation Programmes • Co-create with suppliers, consumers or customers • The key outputs are investable propositions • Start at the end with a clear vision of the intended business outcome • Create a programme based on Discover & Jam

09/09/2010 © 100%Open 2010 33 Open Innovation Accelerator Open Innovation Blueprint

09/09/2010 © 100%Open 2010 34 Strategic Plan Process Design Capabilities and Resources

09/09/2010 © 100%Open 2010 35 Blueprint Example

09/09/2010 © 100%Open 2010 36 Open Innovation Accelerator Break

09/09/2010 © 100%Open 2010 37 Investable Propositions A proposition someone will want to invest in.

Investible propositions are • More than just concepts • Clear, feasible, time-bound • Ready for investment • New products, services or organisations

The Investible Proposition Plan Model Offer Idea

The core idea Plan Model Offer Idea • Differentiated. Compelling. Short • E.g. ‘Ethical Banking’

What people will pay for Plan Model Offer • Technology or service offer and the benefits to customers • E.g. ‘Customer-sourced ethical policy that promises fair banking for all’

Sources of and destinations for profit Plan Model Model Model Offer • Salient features of the business model • E.g. ‘A cooperative that reinvests surpluses into new products like internet banking’

Who’s going to do what, when Plan Plan Model Offer • Roles, plan of action, potential barriers

The Investible Proposition Template Names and Organisations: Roles, plan of action, potential Plan barriers Model Salient features of the business model Offer Technology or service offer and its benefits to customers Idea Differentiated. Compelling. Short.

One I prepared earlier

The fuller picture

09/09/2010 © 100%Open 2010 47

Lessons Learned Do Don’t • Communicate with the outside world • Overestimate your own brilliance • Embrace your critics • Confuse hierarchies and networks • Focus on 'who?' as well as the 'what?’ • Mange risk down to zero • Suspend judgement • Delay through analysis paralysis • Connect the dots – clients not cash • Support ideas in a vacuum

09/09/2010 © 100%Open 2009 49 Lessons Learned “The future reveals itself through the peripheral.” JG Ballard

09/09/2010 © 100%Open 2010 50 Open Innovation Accelerator Recap and Learnings

09/09/2010 © 100%Open 2010 51 Thank you Roland Harwood Co-Founder & Networks Partner 1 Alfred Place, London, WC1E 7EB Phone: +44 (0)20 7438 2658 Email: roland@100Open.com Web: www.100Open.com Twitter: @rolandharwood

09/09/2010 © 100%Open 2010 52 Open Innovation Accelerator Sept 10th 2010

09/09/2010 © 100%Open 2010 53 What defines open innovation? Innovating with partners by sharing the risks and the rewards

09 September 2010 © 100%Open 2010 54 100% Innovation Programme Discover™ and Jam™ Discover: Jam: • Starts with an innovation brief detailing • Starts with finding collaboration partners, a specific unmet need often to explore a broad opportunity • Is a competitive innovation marketplace • Is a cooperative process , with customers, amongst customers, suppliers or users suppliers or users • The innovation process is mediated by a • The innovation process is facilitated Trusted Agent through a Catalyst • Innovations are extracted through a linear • Innovations are built using an iterative process process • Tend to be internal routes to market (e.g. • Tend to be external routes to market (e.g. license deals) joint ventures)

09/09/2010 © 100%Open 2010 55 Innovation is a U-Shaped Process Explore Extract Exploit • Find trusted new collaboration • Filter the ideas and prototype • Form new collaborative business partners innovations arrangements • Uncover unmet needs or spot • Build and motivate collaborative • Obtain the resources and new opportunities for innovation teams commitments necessary • Co-create compelling new ideas, • Create investable propositions • Coordinate production, products or services with evidenced business plans communications and launch

09/09/2010 © 100%Open 2009 56 Case Study 1 Virgin Atlantic - VJam Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

09/09/2010 © 100%Open 2010 57 Discover P&G Open Innovation Challenge We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.

09 September 2010 © 100%Open 2010 58 Programme Phases Jam & Discover 1. Plan 2. Build 3. Engage 4. Catalyse 5. Grow x3 Build Brand Collaborative JV Facilitated Jams Propositions x1 Collaboration 10-100 Development Strategic Planning Filtering, Prioritisation Pitch Needs & & Analysis Idea Evaluation Evaluation Community Building License Launch Initial x10 and/or Discover Submissions Innovation Acquisition Competition x500 Airlocks x3

The Investible Proposition Template Names and Organisations: Roles, plan of action, potential Plan barriers Model Salient features of the business model Offer Technology or service offer and its benefits to customers Idea Differentiated. Compelling. Short.

© 100%Open 2010 Lessons Learned Do Don’t • Communicate with the outside world • Overestimate your own brilliance • Embrace your critics • Confuse hierarchies and networks • Focus on 'who?' as well as the 'what?’ • Mange risk down to zero • Suspend judgement • Delay through analysis paralysis • Connect the dots – clients not cash • Support ideas in a vacuum

The solutions are out there

Becoming Innovation Detectives

09/09/2010 © 100%Open 64 Share McLaren and NATS McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

09/09/2010 © 100%Open 2010 66 From Discovery to Detection Oracle Open Alchemy We harnessed the energy of diverse perspectives and corporate cultures to spark radical new ideas. Open Alchemy turned known challenges into major opportunities.

09/09/2010 © 100%Open 2010 67 From Discovery to Detection Cancer Research UK OVC 600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported projects in CRUK’s flexible approach to venturing.

09/09/2010 © 100%Open 2010 68 Trusted Agents and Unmet Needs As innovation becomes more networked, a new market is opening up for brokers and intermediaries who provide safe spaces for collaboration.

09/09/2010 © 100%Open 2009 69 Open Innovation Accelerator “The only thing harder than starting something new, is stopping something old.” Russell Ackoff

09/09/2010 © 100%Open 2010 76 Open Innovation Blueprint 100% Plan • What? Pins down specific innovation needs. • Who? Choose the right partners or community • Where? Identify the source of profit and fresh business models. • Why? Make the case for open innovation for your business. • How? Design the right programme methodology that will deliver.

78 09/09/ 2010

Lessons Learned Do Don’t • Communicate with the outside world • Overestimate your own brilliance • Embrace your critics • Confuse hierarchies and networks • Focus on 'who?' as well as the 'what?’ • Mange risk down to zero • Suspend judgement • Delay through analysis paralysis • Connect the dots – clients not cash • Support ideas in a vacuum

09/09/2010 © 100%Open 2009 80 Open Innovation Accelerator “More people pooling more resources in new ways is the history of civilisation.” Howard Rheingold

09/09/2010 © 100%Open 2010 81 Thank you Roland Harwood Co-Founder & Networks Partner 1 Alfred Place, London, WC1E 7EB Phone: +44 (0)20 7438 2658 Email: roland@100Open.com Web: www.100Open.com Twitter: @rolandharwood

http://www.100open.com	82
http://michaelbatistich.com	73
http://teamweb.mms-at-work.de	35
http://www.litmanlive.me	12
http://posterous.com	3
http://www.litmanlive.co.uk	1
http://www.brijj.com	1

Open innovation accelerator slides

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