“Case Studies:
Building a Business
From Your Book”
FÜNNÊLIFICĄTIÕN
PP Audios
Live Events
Franchises
Infomercials
Masterminds
Clinics
Spin-Offs
Continuity
Supplements
Skin Care
Speaking
Webi...
Self Liquidating
Offers
Free or Paid
Content
Water Line AR Soap
Opera Series
AR Upsell
AR
AR
AR
AR
PRODUCT
UPSELL
Your Ide...
Free Training
Senior Tech-Ed
“Box of Shat”
Franchise Sales
Lead Sales
Free Report
Paid Webinars
Software
Consulting
Equity...
Self Liquidating
Offers
SLO SLO
Water Line
$
$$
$$$
$$$$
$$$$$
$$$$$$$
Channel
Channel
Channel
Channel
Channel
AR Soap
Ope...
CORE
PRODUCT
Product Line Extensions: Vertical and Horizontal line extensions. Vertical products offer greater
depth or co...
Self Liquidating
Offers
FREE
+
$7
Rpt
“Kit”
Free or Paid
Content
Water Line
Core Product
Speed & Automation
Membership Sit...
Monetization Strategies
• Online Course
• Books/Reports
• Audios/Videos
• Speaking
• Supplements
• Software
• Webinars
• L...
Self Liquidating
Offers
Free or Paid
Content
Water Line AR Soap
Opera Series
AR Upsell
AR
AR
AR
AR
PRODUCT
UPSELL
Your Ide...
Autoresponder 1
Content 1
Welcome. Make them feel
good about signing up.
Reiterate what got them
there (Topic) or need.
Se...
Free Course 2.3% Opt-in
Repurpose
& Rotate
4.6% Opt-in
None N/A $19 Software
1,710
Customers
$32,490
3 x $67 15.4% CR
$17,...
Total
Revenue
Total
Increase
$27,100 $171,551
633%
Annually $325,200 $2,058,612
Sound Hard?
Complicated?
“Work With Us
Marketing Partner Program”
(or, Our Evil Plan For Creating #1 Book System)
A 90 Day Plan to Design Your Mark...
3 Simple Steps to Success
• Step 1: Design Your Marketing Funnel
• Step 2: Create All Your Funnel Content
• Step 3: Build ...
Step 1: Design Your Marketing Funnel
• Why? Your book may change
• Private 1 on 1 sessions to design your ideal
funnel
• C...
Step 2: Create Your Funnel Content
• We work together to fit your book to the
funnel we designed together.
• We work with ...
Step 3: Funnel Build Out
• Do it yourself or have our outsourced team
build it out for you
• Work with our proven team of ...
That's the good news …
• The bad news is that this program is not for
everyone
• We only have the time and resources to
pa...
“Work With Us
Marketing Partner Program”
• The most important thing is to get started
• Model our success with us as your ...
Questions
At The Back
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
Number One Book System Presentation Orlando
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Number One Book System Presentation Orlando

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Roland Frasier presentation at the Number One Book System live event in Orlando, Florida in December of 2013

Published in: Internet, Technology, Business
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Number One Book System Presentation Orlando

  1. 1. “Case Studies: Building a Business From Your Book”
  2. 2. FÜNNÊLIFICĄTIÕN
  3. 3. PP Audios Live Events Franchises Infomercials Masterminds Clinics Spin-Offs Continuity Supplements Skin Care Speaking Webinars On Site Training Retail Stores Joint Ventures
  4. 4. Self Liquidating Offers Free or Paid Content Water Line AR Soap Opera Series AR Upsell AR AR AR AR PRODUCT UPSELL Your Ideal Funnel
  5. 5. Free Training Senior Tech-Ed “Box of Shat” Franchise Sales Lead Sales Free Report Paid Webinars Software Consulting Equity Free Book Consulting Class Done For You Mastermind Joint Ventures
  6. 6. Self Liquidating Offers SLO SLO Water Line $ $$ $$$ $$$$ $$$$$ $$$$$$$ Channel Channel Channel Channel Channel AR Soap Opera Series AR Upsell AR AR AR AR AffiliateBucket House Products Ferris Wheel Channels: “Reach” activities. How you get in front of prospects. Affiliates, PPC, Facebook, YouTube, Article Marketing, Trade Shows, TV, Radio, Kindle, blogs, etc. Different channels respond to different offers and content. Drive them to an opt-in. SLOs: “Acquire” activities. How you acquire prospects. Free reports, small-ticket sales, opt-ins. Get them on an email list. Water Line: Offers above line change often. Below line are products and upsells. Change less often. Soap Opera Series: Email series that is offer- specific.14 to 30-day campaigns, once they’ve opted in, for one product only. Auto Responder Madness. PRODUCT UPSELLFerris Wheel: If no purchase made on SOS, rotate prospect back thru house product SOSs, 3 to 4 emails each, to get them to opt in to a new SOS series. AffiliateBucket: If no house products purchased, rotate prospect thru affiliate offers, sponsored ads, broadcasts, new product launches. List Segmentation: Once they opt in to a list, automatically segment the list by auto-removing them from other lists. Channel SLO Free or Paid Content Channel Channel Source: Eric Jones
  7. 7. CORE PRODUCT Product Line Extensions: Vertical and Horizontal line extensions. Vertical products offer greater depth or complexity. Horizontal products offer breadth, including alternatives, complementary product, and affiliate products. PRODUCT Level 2 PRODUCT Level 3 PRODUCT Level 4 PRODUCT Level 5 Vertical Example: (Golf) Putting Putting 101: Grip, Stance, Posture, Alignment, Basic Stroke. For New Golfers Putting 102: Line & Speed Control. Basic Green Reading. Aiming. Level 2 Skills. Putting 103: Advanced Putting Stroke. Lag Putting. Advanced Green Reading. Putting 104: Touch & Feel. Rhythm. Mental Skills Intro. Advanced Lag Putting Putting 105: Advanced Speed Control. Tournament Putting. Strategies. Mental Skills CORE PRODUCT Horizontal Line Extensions Complementary PRODUCTS Affiliate PRODUCTS PRODUCT Variation PRODUCT Variation Example: (Golf) Putting CORE PRODUCT Faults & Fixes Affiliate PRODUCTS Belly & Long Putters Alternative Styles (Cross- Grip, Claw, Side-Saddle) Source: Eric Jones
  8. 8. Self Liquidating Offers FREE + $7 Rpt “Kit” Free or Paid Content Water Line Core Product Speed & Automation Membership Site Live Event Group MM/Consult One on One Consulting TV YouTube AffiliatesPPC Radio Facebook Email AR Soap Opera Series AR Upsell AR AR AR AR AffiliateBucket House Products Ferris Wheel Channels: “Reach” activities. How you get in front of prospects. Affiliates, PPC, Facebook, YouTube, Article Marketing, Trade Shows, TV, Radio, Kindle, blogs, etc. Different channels respond to different offers and content. Drive them to an opt-in. SLOs: “Acquire” activities. How you acquire prospects. Free reports, small-ticket sales, opt-ins. Get them on an email list. Water Line: Offers above line change often. Below line are products and upsells. Change less often. Soap Opera Series: Email series that is offer- specific.14 to 30-day campaigns, once they’ve opted in, for one product only. Auto Responder Madness. PRODUCT UPSELLFerris Wheel: If no purchase made on SOS, rotate prospect back thru house product SOSs, 3 to 4 emails each, to get them to opt in to a new SOS series. AffiliateBucket: If no house products purchased, rotate prospect thru affiliate offers, sponsored ads, broadcasts, new product launches. List Segmentation: Once they opt in to a list, automatically segment the list by auto-removing them from other lists. Trade Show
  9. 9. Monetization Strategies • Online Course • Books/Reports • Audios/Videos • Speaking • Supplements • Software • Webinars • Live Events • Newsletter/Subs • Masterminds • Membership Site • Franchises • Consulting/Coaching • Sales Reps • Physical Products • Tele-Seminars • Services • 1:1/Group Coaching • Licensing • Deals/Stock
  10. 10. Self Liquidating Offers Free or Paid Content Water Line AR Soap Opera Series AR Upsell AR AR AR AR PRODUCT UPSELL Your Ideal Funnel
  11. 11. Autoresponder 1 Content 1 Welcome. Make them feel good about signing up. Reiterate what got them there (Topic) or need. Set Expectations Set up email folder Benefits of emails Tasks they do What they will learn. Ask question or start story with a “Gain” slant Autoresponder 2 Content 2 Heads-up tease what’s coming Philosophy Continue “Gain” story from email #1 Start second story based on “Success” Find “Hook” – Strengths or weaknesses Task: Set up Email Folder Autoresponder 3 Content 3 More Content. Wrap up Gain Story from email #1 Heighten tension in Success Story from email #2 Intro “Fear-based” Story #3 Task: Easy Activity that provesa concept (freeline material that give them an experience and success) Autoresponder 4 Content 4 More Content Wrap up Story #2 Heighten tension #3 Intro Story #4 - Success story of someone who overcame Fear from email #3 Task follow-up … Roadblocks Autoresponder 5 Content 5 More Content Wrap up Story #3 Heighten tension #4 Intro Story #5 - Logic Weekly Review and Recap Review results they should be experiencing from Tasks Survey Story 1 Intro Story 1 Problem Story 1 Resolution Story 2 Intro Story 2 Problem Story 2 Resolution Story 3 Intro Story 3 Problem Story 3 Resolution 4-Day Cash Machine 1 IntroduceSale Create Hook. Differentiator Add Value – Bonus Product or Result Story Product Review Sub-list Opt-in 4-Day Cash Machine 2 Demonstrate Value Talk about Bonus Benefits Describe or Review Product 4-Day Cash Machine 3 Add Value Reveal Bonus Inject Scarcity 4-Day Cash Machine 4 Make Offer Discuss Benefits Close Cart Call To Action Story 1 Intro Story 1 Resolution Story 2 Intro Story 2 Resolution Story 3 Intro Story 3 Resolution Source: Eric Jones
  12. 12. Free Course 2.3% Opt-in Repurpose & Rotate 4.6% Opt-in None N/A $19 Software 1,710 Customers $32,490 3 x $67 15.4% CR $17,186 Annual Plan + VSL 23.1% CR $47,638 New $20,623 AP Consulting Back-End Consulting In Funnel $15,000 11 Part Series For Consulting 7 Day SOS 4 Day Sale 4 Day Survey Siphon $10,000 $20,000 Consulting + $35,800 Product
  13. 13. Total Revenue Total Increase $27,100 $171,551 633% Annually $325,200 $2,058,612
  14. 14. Sound Hard? Complicated?
  15. 15. “Work With Us Marketing Partner Program” (or, Our Evil Plan For Creating #1 Book System) A 90 Day Plan to Design Your Marketing Funnel, Create All Your Marketing Assets & Launch Your Business
  16. 16. 3 Simple Steps to Success • Step 1: Design Your Marketing Funnel • Step 2: Create All Your Funnel Content • Step 3: Build Out The Complete Funnel
  17. 17. Step 1: Design Your Marketing Funnel • Why? Your book may change • Private 1 on 1 sessions to design your ideal funnel • Complete step 1 with the same funnel our $25k private consulting day clients receive • After Step 1 you have your Lead Magnet, Trip Wire, Core Product, Profit Maximizer & Return Path all designed and ready to create.
  18. 18. Step 2: Create Your Funnel Content • We work together to fit your book to the funnel we designed together. • We work with you to create the other content you need for your funnel. • After Step 2 you have your Lead Magnet, Trip Wire, Core Product, Profit Maximizer & Return Path content
  19. 19. Step 3: Funnel Build Out • Do it yourself or have our outsourced team build it out for you • Work with our proven team of outsourcers • You pay the same thing we pay. • If your offer is a fit for our list, we’ll even market it to our list as your affiliate • After Step 3 you have your complete marketing funnel built and ready to launch
  20. 20. That's the good news … • The bad news is that this program is not for everyone • We only have the time and resources to partner with 15 people for the rest of this year • You must qualify • It’s Expensive - Between $5,000 and $20,000 depending on the scope of the project.
  21. 21. “Work With Us Marketing Partner Program” • The most important thing is to get started • Model our success with us as your personal mentor • Get done in 90 days what most people take years to accomplish, if ever. • To see if you can qualify go to the back and see the staff and set an appointment for a one-on-one with a book business expert.
  22. 22. Questions At The Back
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