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Community And Forum March 2009

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How build community. Roland DG academy and "Artigiano Tecnologico" web forum. …

How build community. Roland DG academy and "Artigiano Tecnologico" web forum.
www.rolandforum.com

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Transcript

  • 1. Roland COMMUNITY Giovanni Re Roland DG Mid Europe
  • 2. Evolution
  • 3. Community
    • Open
      • Eerybody
      • Affinity
    • Share
      • Knowledge
      • Resource
    • Grow
      • Individual
      • Group
  • 4. Involution (individualism)
  • 5. Identity
  • 6. New tribe
  • 7. Training 2006 500 users in 2004
  • 8. Training 2006 600 users in 2005
  • 9. Training 2006 960 users in 2006
  • 10. 1100 users in 2007
  • 11. 980 users in 2008
  • 12. What we discovered
    • Training experience remains into the customers
    • People get more confident among them
    • Users discover other possibilities than fight for the price
    • Users increase trust in Roland Brand
  • 13. After Academy Web 2.0
  • 14. New Contact point
  • 15. Forum Artigiano Tecnologico
    • Started in June 2004 on Yahoo
  • 16. Why Yahoo groups?
    • Open
    • Free
    • Not brand based
    • Mailing list (email based)
    • Easy for dummy
  • 17. Community cicle
  • 18. Found
  • 19. Affinity
  • 20. Tools
  • 21. Relationship
  • 22. Grow
  • 23. Forum Artigiano Tecnologico
    • 22736 message
    • 1649 users
  • 24. Who
  • 25. Bulding new forum Togheter
  • 26. New Forum
  • 27. Four Area
  • 28. RolAND YOU
  • 29. I need
  • 30. Talk and Knowledge
  • 31.  
  • 32. Forum Coltivation
  • 33. Listen
  • 34.
      • Focus on Trust, confidence.
      • Support , problem-solve and interact
      • with people sharing the same job.
  • 35. Knowledge
  • 36.
      • Encourage exchange of ideas,
      • helps and advice.
  • 37. Meeting
  • 38. Stay in touch and tell real story with love and passion
  • 39. Roland COMMUNITY People passion is stronger than technology! Tank you