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Similar to FLEXcon Substrates and Capablities - Print Uv 2010
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FLEXcon Substrates and Capablities - Print Uv 2010
- 1. FLEXcon Capabilities and Products for UV Offset Printing Print UV 2010 Roland Castonguay New Business Development Manager
- 2. Who is FLEXcon? Technology-driven partner in creating opportunities that differentiate you from your competition Focused on your application challenges to meet performance and aesthetic requirements We work with you, combining your expertise and our experience to develop solutions
- 3. What’s happening with our clients today? Margins being driven down Looking for new applications Digital printing – mass vs. personalization
- 4. Minimum Requirements to do Business Printers want: Quick quotes 24-72 hour shipping Primed plastics Consistent printability Sturdy packaging
- 5. Minimum Requirements to do Business FLEXcon needs to know Your inks Application surfaces Press manufacturer/model Client Size of run Timeframe Expect Collaboration Experiment with new products and applications
- 6. Why Plastic? Complimentary to paper Profitable Expand offering to your clients Broaden the variety of applications Assist your clients with their application challenges Generate ideas for your clients
- 8. At-Retail – Shelf Advertising with shelf-ART™
- 9. At-Retail – Window Advertising with WINDOWdeco™
- 10. At-Retail – Table top advertising
- 11. At-Retail – Floor Advertising with FLEXmark® floor art™
- 12. At-Retail – Carpet Advertising with FLEXmark® floor art™
- 13. At-Retail – Window Graphics with WINDOWdeco™
- 14. Outdoor – Window Graphics with seeTHRU-sign™
- 15. Outdoor – Bus Posters with BUSmark™
- 16. Outdoor – Subway Posters with RAILmark™
- 17. Outdoor – Shelter Posters with SEETHRU-SIGN™
- 18. Events –Tradeshows & Conferences
- 19. FLEXcon’s Participation in Advertising Today INK MEGAMI
- 20. Engaging this Market Transform space Full Branding Create “branded zones” in-store Monopolize the consumer’s senses with your client’s brand Inspire your client with ideas What if? Generate excitement
- 22. Transform Floors
- 23. TRANSFORM WALLS
- 24. Create Branded Zones by Combining Multiple Applications
- 27. Transform Retail FLEXmark®floor art™
- 28. When an Off-the-Shelf Product Just Won’t Do
- 29. Value Added Experienced technical service representatives trained to create custom products Ongoing product development White papers on a variety of topics Idea kits Relationships Leverage FLEXcon’s Capabilities as Your Own
- 30. How Can We Help? Presentation to your sales force Consult on sales calls Assist with a current project
- 31. Thank You! Roland Castonguay FLEXcon rcastonguay@FLEXcon.com 508.826.7241 LinkedIn: rolandcastonguay Twitter: @rcastonguay www.FLEXcon.com
Editor's Notes
- 2-minute elevator speech (in case meeting gets cut)FLEXcon provides consistently printable, customizable plastic materials, both with and without adhesive for a wide variety of printable applications. Our expertise in understanding the client requirements for both the application surface and location along with your printing and finishing needs will help you grow your business. Our focus is on solutions for retail advertising, transit advertising and other out-of-home advertising opportunities, combined with our ability to help you obtain superior printing quality, production efficiency and consistency. Our goal is to help you grow your business with the confidence you can deliver what you need, when you need it to your clients.Plastic manufacturerSolution ProviderSet tone as a consultantManufacturing capabilitiesSelf adhesive is but one thing we do.Primer coating on plastic films – FLEXmark 6180 example (if it’s in a roll we can offer value add to it)Lamination materials – Floor and carpet graphics exampleCombining similar and dissimilar films (use the way we make seethru-sign as an example)Macroemobossing – putting a pattern in material (safari example)Microembossing – holographic patterns in film (Upper Deck example)Dyeing – Gold, Copper, etc.Brushing – Timberland example
- Pain PointsMargins being driven downCommodity of advertising applicationsHave you seen this in your business?Looking for new applicationsDigital PrintingShorter lead times required to competeAsk them to validate and add to the list (needs analysis questions)Share with them we also are focused on solutions for both wide format and toner based digital printing
- Through our discussions with a wide variety of printing companies in North America we have found the following to be the requirements for FLEXcon to succeed at meeting your expectationsAre there other key requirements from your specific business?
- Willingness to experiment /try new things We will work with you to achieve successAre you comfortable with this?Is there anything else?NEEDS ANALYSIS(offline list of questions) – Customer applications requirements checklistBe prepared, we will ask you a lot of questions – all in an effort to get it right the first time for your client and for you
- Self adhesive is but one thing we do.Primer coating on plastic films – FLEXmark 6180 example (if it’s in a roll we can offer value add to it)Lamination materials – Floor and carpet graphics exampleCombining similar and dissimilar films (use the way we make seethru-sign as an example)Macroemobossing – putting a pattern in material (safari example)Microembossing – holographic patterns in film (Upper Deck example)Dyeing – Gold, Copper, etc.Brushing – Timberland example
- Examples of plastics applicationsBrushed stainless effect on Timberland – Award for InnovationSave $ on materialsSave weight and $ on shipping
- - A large beverage company identified their need as protecting their shelf space from encroachment of larger brands. Jointly we developed the concept and FLEXcon invented shelf-ART
- - A large beverage company identified their need as protecting their shelf space from encroachment of larger brands. Jointly we developed the concept and FLEXcon invented shelf-ART
- - A large beverage company identified their need as protecting their shelf space from encroachment of larger brands. Jointly we developed the concept and FLEXcon invented shelf-ART
- - The image seen here is a clear base material with a clear laminateAt FLEXcon our unique ability to customize products in short runs allows us to help your client differentiate themselves from their competitionWe have clear floor advertising materials, silver mirror image floor advertising materials, 3 different laminates for aesthetic choice and a host of ways in which we can help your client with more than just plain white floor graphicsYes, we have white and white opaque (cover up) also
- Carpet advertising is growing in retail spaces including pharmacies, optical stores and electronics storesTrade shows is another example of using temporary advertising on carpets
- We offer cling vinyl which most of you are familiar withWe are seeing a transition from cling to low tack removable adhesiveIn your packet of materials there is a comparison sheet of the features and benefitsOur ability to customize these products is endlessExamples – Thicker vinyl to help make it easier to installChanging the finish of the sign from white and clear to silver, yellow, white opaque, holographic, many other optionsBackside printable backing paper for printing instructions for the store employees
- Perforated window film is growing – see through from the inside but see the advertisement from the outsideUsed in vehicles, transit buses and trains, building wrapsUsed more in retail stores – Examples – Denny’s, WaMu (before it became Chase), McDonald’sStandard 60/40 pattern for vehicles70/30 for retail for optimal print image qualityClear version of 70/30 for inside mount (prevents vandalism, allows you to meet zoning requirements as a retailer)Quick Serve restaurants growing usage
- Large format printers (30” x 72” double panel for 30” x 144”BUSmark leader in the industryDeveloped specifically to meet the requirements of the media company
- Large format 62” x 51”RAILmark was replacement designed to eliminate the operational cost of paper and paste in the subways. Adhesive specifically designed for 100+ year old NYC subway wall cutsExample of how we take application requirements, even if it’s something that’s never been done and develop unique products that meet application and printing requirements
- Large format-70/30SEETHRU-SIGNAdhesive specifically designed for 100+ year old NYC subway wall cutsExample of how we take application requirements, even if it’s something that’s never been done and develop unique products that meet application and printing requirements
- Trade show hallsArenasStadiumsConferencesThe application surfaces are endless as are the possibilities to make the advertising on them unique
- Provided window, floor and carpet advertising at ISME 2008ALSD certified – provided show graphics at ALSD 2007Working with press manufacturers to create products that run wellWorking with ink manufacturers to assess compatibility of our products with a variety of inksSGIA 2009In-Store Marketing Expo 2009Print 09 – manroland booth and tech center for demos
- Show transformations with the next slidesIsn’t this a fun way to sell?
- Begin with the floor
- FLEXmark floor art – our floor “wrap” solutionCarhartt & Scotts success storiesWhite paper(s)
- Then walls
- Complete transformation
- Could we help your business grow?
- How can we get started?If they haven’t used our product recommend a press trial of primed white WINDOWdeco and a conference call with one of our technical service folks Let us prove our product quality with your printing and then begin to work together to grow your business.