Mobile Apps - Why Agile Project Management Matters
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Mobile Apps - Why Agile Project Management Matters

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Irish market research forecasts that €800 million worth of transactions will be conducted through mobile devices in 2012. As smartphones adoption continues to rise, the demand for the development......

Irish market research forecasts that €800 million worth of transactions will be conducted through mobile devices in 2012. As smartphones adoption continues to rise, the demand for the development of mobile applications is enormous.

But what are the implications for a project manager working on app projects? How relevant is planning in iterations and launching with a minimal viable product (MVP)?

In this presentation, Roland shows pitfalls when it comes to mobile app development and demonstrates how elements of Agile Project Management can support the success of mobile apps.

Roland is the founder of mApps.ie, a consultancy company that creates mobile apps. He also co-founded AppKickr to deliver affordable mobile apps to SMEs.


This talk was part of the PMI Ireland Event about Mobile Apps and Agile on May 2012.

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Transcript

  • 1. Mobile Apps - Why Agile Project Management Matters Roland Gropmair, PMPMonday 18 June 12
  • 2. Agenda • Introduction • Mobile Apps and Project Managers • Mobile Apps and Agile • Apps for EnterpriseMonday 18 June 12
  • 3. About MeMonday 18 June 12
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  • 11. http://mashable.com/2012/02/07/app-economy-boosts-job-growth/Monday 18 June 12
  • 12. 315 million iOS DevicesMonday 18 June 12
  • 13. 25 billion iOS Apps downloadedMonday 18 June 12
  • 14. 550,000 iOS Apps availableMonday 18 June 12
  • 15. $4 billion Amount paid to Apple developers http://www.apple.com/pr/library/2012/03/05Apples-App-Store-Downloads-Top-25-Billion.htmlMonday 18 June 12
  • 16. Another huge success - the game Tiny Wings But is that the norm, or the exception?Monday 18 June 12
  • 17. http://en.wikipedia.org/wiki/Levi_StraussMonday 18 June 12
  • 18. http://www.myjewelrybox.com/articles/3_great_gold_rush_adventures/Monday 18 June 12
  • 19. Typical Project Team Project Mobile App Designer Backend Owner Developer UX Developer Project ManagerMonday 18 June 12
  • 20. PMBOK Knowledge Areas • Integration Management • Human Resource Management • Scope Management • Communications Management • Time Management • Risk Management • Cost Management • Procurement Management • Quality ManagementMonday 18 June 12
  • 21. My Lessons Learned • App Store approval • ‘Prototype’ vs. ‘App Store ready app’ • Network offlineMonday 18 June 12
  • 22. Plan for Phases Labour Launch Listen Loop ‘Four Ls’ ™RGMonday 18 June 12
  • 23. MVP Minimal Viable ProductMonday 18 June 12
  • 24. ‘If you are not embarrassed, you have waited too long...’Monday 18 June 12
  • 25. Software Engineering http://en.wikipedia.org/wiki/Waterfall_modelMonday 18 June 12
  • 26. Agile MethodMonday 18 June 12
  • 27. Development Process • Sprints, daily stand-ups • Source code control • Testing: dedicated team, test book • Project Manager, Steering Committee • International teamsMonday 18 June 12
  • 28. Case Studies - IterationsMonday 18 June 12
  • 29. AOL Radio in 2008 http://gizmodo.com/ 5084887/gizmodos-20- essential-iphone-appsMonday 18 June 12
  • 30. Monday 18 June 12
  • 31. Foursquare in 2009Monday 18 June 12
  • 32. 2010Monday 18 June 12
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  • 35. XcodeMonday 18 June 12
  • 36. XcodeMonday 18 June 12
  • 37. XcodeMonday 18 June 12
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  • 39. Apps for Enterprise What’s your mobile strategy?Monday 18 June 12
  • 40. ‘Enterprises will have to come up with two mobile strategies – one to address the business to employee (B2E) scenario and one to address the business to consumer (B2C) scenario.‘ Gartner: Top 10 Strategic Technologies for 2012 http://www.gartner.com/it/page.jsp?id=1826214Monday 18 June 12
  • 41. Percentage of mobile Web users who never or infrequently use the desktop Web US: 25% UK: 22% http://mobithinking.com/mobile-research-casestudyMonday 18 June 12
  • 42. Mobile Website vs. Apps • Mobile Website runs in the browser - optimized for mobile • Mobile App runs on the device - on the device OS. Distributed via the App Store • Mobile website usually easier & cheaper • Suggestion: serve new users with mobile website; existing customers with mobile appMonday 18 June 12
  • 43. Case StudiesMonday 18 June 12
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  • 51. Summary • Gold rush over - still opportunities • Especially for Project Managers! • Remember iterations: Agile MVP Four-Ls • Enterprise - Huge PotentialMonday 18 June 12
  • 52. MOBILE APPLICATIONS Roland Gropmair, PMProland@AppKickr.com roland@mApps.ieMonday 18 June 12