M-BankingAlpha Payment Services India Pvt. Ltd.
M-Banking Potential: At a glance Banking Inclusion • Unbanked population of 720 million in India • More than 90% cost effective than branch banking Government Policy Schemes • Schemes like DCT(Direct Cash Transfer) to give a push to m-banking • Mandates to banks for financial inclusion Eco-system • Deep & growing penetration of mobile phones • Back-end inter bank mobile payment platform like IMPS
M-Banking : Players , Facts & Figures Top Banks Transactional Value YoY Growth RateState Bank of India Rs. 148 cr. 97.1 %ICICI Bank Rs. 149 cr. 204.6 %Axis Bank Rs. 50 cr. 2234 %Citibank Rs. 40 cr. 377 % M-Banking Transactions 500 4 410.5 Value 400 3 Volume 3.08 In Rs. crores In millions 300 2.05 2 200 1.08 100 146.5 1 76.2 0 0 April 11 September 11 September 12
Mobile Payment ServicesMoney Transfers:Remittance services provided by Telecom Cos along with banksMigrant workers in urban centres are the target segmentPros:Cheaper and much faster than remittance through Post OfficesWide pan India reach of operators with over million outletsMoney Payments:Payment services provided for utility bills, offline/online merchantsPlayers like Airtel have tie-ups with 8000 merchants & 250 websitesPros:Eliminates the need for carrying credit/debit cards, cash
Pain-points• Complexity to use: Difficult for users with basic mobiles• User Trust: Need to generate greater awareness of security features to improve user trust• Transaction Limits: Cap on value on transactions discourages high value users