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The Evolving Visual Consumer

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Naheem from Rokk3r Labs attended The Evolving Visual Consumer panel discussion held at the beautiful Design Exchange building in Toronto (January 2012). We thought we would share 10 key points from …

Naheem from Rokk3r Labs attended The Evolving Visual Consumer panel discussion held at the beautiful Design Exchange building in Toronto (January 2012). We thought we would share 10 key points from the panel. Let’s start a conversation!

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  • 1. creativity. human insight. technology. The Evolving Visual Consumer Insights from a Panel DiscussionGame changing ideas for our hyper-connected world
  • 2. creativity. human insight. technology. Additional InfoDate Held In January 2012 Association Of Registered Graphic Designers Of OntarioOrganizers The Design ExchangeLocation The Beautiful Design Exchange Building @ 234 Bay Street (Bay/Wellington) in the Hustling Downtown Core Of Toronto, Canada Bev Forster, Creative Director, BMO Financial Group John Furneaux R.G.D., Managing Partner, Ove DesignPanel Adrian Norris, Managing Editor, Presentation And Design, The Globe And Mail Kaye Puhlmann, Vice President Creative, Critical Mass Mikey Richardson R.G.D., Creative Director & Partner, Amoeba Corp The Evolving Visual Consumer Insights from a Panel Discussion
  • 3. creativity. human insight. technology.2 Hour Panel Discussion In 10 Bullet Points The Evolving Visual Consumer Insights from a Panel Discussion
  • 4. creativity. human insight. technology.1. The Evolving Visual Consumer Wants Good Content (Not Dumb Graphics!) The Evolving Visual Consumer Insights from a Panel Discussion
  • 5. creativity. human insight. technology.2. Designers Need To Shift Their Paradigm To A Collaborative Ecosystem. The Evolving Visual Consumer Insights from a Panel Discussion
  • 6. creativity. human insight. technology.3. Brands Need To Be Aware Of Their Activities (Consumers Are Tweeting!) The Evolving Visual Consumer Insights from a Panel Discussion
  • 7. creativity. human insight. technology.4. Android Vs. Apple? Who Cares, The Consumer Wins In The End! The Evolving Visual Consumer Insights from a Panel Discussion
  • 8. creativity. human insight. technology.5. The Tablet Will Be The Death Of Print. The Evolving Visual Consumer Insights from a Panel Discussion
  • 9. creativity. human insight. technology.6. Focus Shifting From Demographics To Psychographics. The Evolving Visual Consumer Insights from a Panel Discussion
  • 10. creativity. human insight. technology.7. Baby Boomers Have Time + Money To Learn & Use New Technologies. The Evolving Visual Consumer Insights from a Panel Discussion
  • 11. creativity. human insight. technology.8. User Experience Is More Important Than Graphic Design. The Evolving Visual Consumer Insights from a Panel Discussion
  • 12. creativity. human insight. technology.9. Brands Should Ask, “Is My Brand Identity App-able”? (Apps Taking Over!) The Evolving Visual Consumer Insights from a Panel Discussion
  • 13. creativity. human insight. technology.10. Brand Identities Need To Be Distinct & Be Able To Cross Cultural Barriers! The Evolving Visual Consumer Insights from a Panel Discussion
  • 14. creativity. human insight. technology.Bonus: Evolving Visual Consumers Still Recognize Sincerity! The Evolving Visual Consumer Insights from a Panel Discussion
  • 15. creativity. human insight. technology. “Learning about the evolving visual consumer in today’s hyper-connectedworld helps to inform the creativity, human insight & technology that is integral to execution at Rokk3r Labs. I wanted to bring ideas from the panel back to the team & share these insights with you.” Naheem, Rokk3r Labs Connect with us to continue the conversation! ideas@rokk3rlabs.com :: facebook.com/rokk3rlabs :: @rokk3rlabs
  • 16. Rokk3r Labs is:: 35+ 22+ 15y+ active real-time clients dashboards consulting, digital & 200+ mobile technology campaigns 7+ countries experience 40+ iPhone 5+ apps 17+ dedicated internal products team-mates
  • 17. Hyperconnectivity Irrelevance Sophistication Opportunities Democratization Irrelevance Hyperconnectivity Sophistication !"#$%&$( Institutions !"#$%&$( Sophistication New Competition CitizensDemocratization !"#$%&$( Irrelevance Hyperconnectivity Opportunities Sophistication Democratization Irrelevance New Competition Hyperconnectivity New Challenges Sophistication Larger Markets Irrelevance Opportunities Sophistication Democratization New Challenges Sophistication Hyperconnectivity Sophistication Opportunities ExecutionAnalytics What We Do Think Tank Consulting Ventures Our Differentiators Creativity + Human Insight +Technology
  • 18. creativity. human insight. technology. Thank YouGame changing ideas for our hyper-connected world ideas@rokk3rlabs.com

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