Where The Millennials Are - The Roker Labs/Dextro YouNow Study (Infographic)

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Roker Labs (http://www.alroker.com/#rokerlab) has joined forces with Dextro (https://www.dextro.co/) to analyze YouNow’s millennial audience.

The most talked about topics by the YouNow audience were: Celebrities, Social Media, News & Politics, Food, Music and Gaming – plus just Casual Conversation. Casual conversation is emblematic of the conversation that isn’t fixed on one topic but is more akin to what is called “hanging out.”
• Peak user times:
o Weekdays -- 6pm to Midnight
o Saturday -- Noon to 3am
o Sunday -- 3pm to 3am
• Most popular terms across the board were Game of Thrones, Android, iPhone, Broadcast and App
• Brands mentioned included, in order of frequency: Android, iPhone, Breyer’s, Instagram, Starbucks and Netflix



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Where The Millennials Are - The Roker Labs/Dextro YouNow Study (Infographic)

  1. 1. YOUNOW AUDIENCE 56.3% Girls 43.7% Guys in association with Where Millennials are... YouNow COMMUNITIES OF YOUNOWERS FORMED WORLDWIDE YOUNOW CONTENT MIDDLE EAST 16% of active users 54% of active users US, CANADA & UK EUROPE 16% of active users LATIN AMERICA 12% of active users MILLENNIALS & GEN-Z DOMINATE PLATFORM 74% of YouNow users are 13-24 Years Old ROKERLABS@ALROKER.COM So now you know! @ STRONG ENGAGEMENTSTRONG ENGAGEMENT 100MM + User sessions per month 150K Broadcasts per day 50K Hours of content created per dayAVERAGE DAILY USER TIME ON PLATFORM 51 MINS 70%70% GIFTS LIKES SHARES COMMENTS AVERAGE DAILY TIME SPENT ON PLATFORM MOST POPULAR #HASHTAGS PRIME TIME USAGE TRENDS Average hourly activity during weekdays and weekends (EST) Top 10 Topics WHAT USERS ARE TALKING ABOUT GRAND THEFT AUTO MUSIC JUSTIN BIEBER ROLLING STONE GAME OF THRONESGYM APP TEXTING EMOJI BROADCAST IPHONE BREYER’S CHARLOTTE RUSSE ANDROID STARBUCKS 1 2 3 4 5 Celebrities Social Media Casual Hangout News & Politics Music WEEKDAYS BASED ON AVERAGE DAILY VIEWERSHIP #girls#girls #guys#guys #humor#humor #singing#singing #alternative#alternative #lgbt#lgbt #dance#dance BruhItsZach 505K Fans Maddie Welborn 141K Fans Dan Howell 1M Fans IamHannahStone 110K Fans GayGod 157K Fans Johnnie Guilbert 134K Fans RudanC 345K Fans BRANDS GENERALPOP CULTURE SATURDAY SUNDAY 6 7 8 9 10 Gaming TV & Movies Rights and Activism Food Fashion & Beauty NETFLIX PICTURES INSTAGRAM WALKINGDEAD GUITAR MONEY SELFIE 6PM 6AM 9PM 12AM 3AM 6AM 9AM 12PM 3PM 6PM 6AM 9PM 12AM 3AM 6AM 9AM 12PM 3PM 6PM 9PM 12AM 3AM 6AM 9AM 12PM 3PM SOCIAL MEDIA FOOD Ex. Ex. Ex. Ex. Ex. Ex.Ex. OF AUDIENCE PARTICIPATES MEDIA CHANNELS USING YOUNOW EXAMPLES OF BRANDS THAT HAVE USED YOUNOW Original Content Product Placement Location Based REGULARLY PROGRAMMED BROADCASTING DIGITAL CONTENT MIXDIGITAL CONTENT MIX ENGAGEMENT & CALL-TO-ACTION BRAND AWARENESS & POSITIONING LIVE PROGRAMMING LIVE EVENTS PROMOTIONS PRODUCT PLACEMENT INTERACTIVE CROWDSOURCE ALBUM DEBUTS TICKET SALES HOW YOUNOW IS BEING USED

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