Cultural Heritage Visualization

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Cultural Heritage Visualization: Important marketing resource for cultural institutions.

International Conference on Cultural Heritage and New Technologies, Sofia, Bulgaria, 5.16.2011, Cultural Heritage Film Festival

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Cultural Heritage Visualization

  1. 1. cultural heritage visualization Important Marketing Resource for Cultural InstitutionsPresentation at the International Film Festival & Conference “CulturalHeritage and New Technologies”, Sofia, Bulgaria 5.16.2011 © 2011 Cultural Realms | A Vizantia Enterprises Company
  2. 2. definitions
  3. 3. Cultural heritage visualization: important marketing resource for cultural institutions: definitionsMarketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 3 © 2011 Cultural Realms | A Vizantia Enterprises Company
  4. 4. Cultural heritage visualization: important marketing resource for cultural institutions: definitionsCultural Heritage cultural heritage means movable or immovable objects of artistic, architectural, historical, archaeological, ethnographic, paleontological and geological importance and includes information or data relative to cultural heritage… This include archaeological, paleontological or geological sites and deposits, landscapes, groups of buildings, as well as scientific collections, collections of art objects, manuscripts, books, published material, archives, audio-visual material and reproductions of any of the preceding, or collections of historical value, as well as intangible cultural assets comprising arts, traditions, customs and skills employed in the performing arts, in applied arts and in crafts and other intangible assets which have a historical, artistic or ethnographic value. [Cultural Heritage Act 2002] Grain vessel, 6th Millennia BC, Stara Zagora Regional Museum of History, Neolithic Dwellings Sofia Dance Week, 2009 – from video 4 © 2011 Cultural Realms | A Vizantia Enterprises Company
  5. 5. the technology aspects
  6. 6. Cultural heritage visualization: important marketing resource for cultural institutions: the technologyHistory Antiquities of Rome and the Rest of Italy, book, 1560 6 © 2011 Cultural Realms | A Vizantia Enterprises Company
  7. 7. Cultural heritage visualization: important marketing resource for cultural institutions: the technologyHistory Palacio del Bon Retiro, French Lithograph, 1770 LOC Venice, Lithograph, 1486, BNF 7 © 2011 Cultural Realms | A Vizantia Enterprises Company
  8. 8. Cultural heritage visualization: important marketing resource for cultural institutions: the technologyHistory David Roberts, Egypt, Lithograph from watercolor 1842, BNF David 8 © 2011 Cultural Realms | A Vizantia Enterprises Company
  9. 9. Cultural heritage visualization: important marketing resource for cultural institutions: the technologyHistory David Roberts, Round Temple, Baalbek, Lithograph from watercolor 1838, LOC David Frederic Edwin Church, Round Temple, Baalbek, Lithograph from watercolor 1870 9 © 2011 Cultural Realms | A Vizantia Enterprises Company
  10. 10. Cultural heritage visualization: important marketing resource for cultural institutions: the technologyHistory Round Temple, Baalbek, Photograph, 2006, German Archaeological Institute Round Temple, Baalbek, Photograph, 1900-1920 10 © 2011 Cultural Realms | A Vizantia Enterprises Company
  11. 11. Cultural heritage visualization: important marketing resource for cultural institutions: the technologyHistory The Testament of Eudamidas, Luc Breton, Terracota Relief, 1775 The Testament of Eudamidas, Nicolas Poussin, Oil on Canvas, 1653, National Museum of Art, 11 Denmark © 2011 Cultural Realms | A Vizantia Enterprises Company
  12. 12. Cultural heritage visualization: important marketing resource for cultural institutions: the technologiesNew technologies •  Types of new technologies •  3D visualization •  Virtual Reality (VR) •  Augmented Reality (AR) •  Gigapixel photography •  Detailed view digitalization with Java & Flash •  Literary heritage digitalization through ePub •  Surface film display (windows) & LED displays 12 © 2011 Cultural Realms | A Vizantia Enterprises Company
  13. 13. Cultural heritage visualization: important marketing resource for cultural institutions: the technologyNew technologies: 3D Visualization & VR•  Rome Reborn Project, University of Virginia, USA•  Virtual 3D Roman House•  La Alhabmbra de Granada, Spain 13 © 2011 Cultural Realms | A Vizantia Enterprises Company
  14. 14. Cultural heritage visualization: important marketing resource for cultural institutions: the technologyNew technologies: Augmented Reality 14 © 2011 Cultural Realms | A Vizantia Enterprises Company
  15. 15. Cultural heritage visualization: important marketing resource for cultural institutions: the technologiesNew technologies: Gigapixel photography •  Google Art Project (Video) Google Art Project Personalization (Real demo) •  Paris 26 Gigapixel •  High Resolution Virtual Images in Google Earth (The Prado Museum) 15 © 2011 Cultural Realms | A Vizantia Enterprises Company
  16. 16. Cultural heritage visualization: important marketing resource for cultural institutions: the technologiesNew technologies: Detailed View Digitalization with Java & Flash •  Metropolitan Museum of Art (Java) 16 © 2011 Cultural Realms | A Vizantia Enterprises Company
  17. 17. Cultural heritage visualization: important marketing resource for cultural institutions: the technologiesNew technologies: Detailed View Digitalization with Java & Flash •  Le Louvre (Flash) 17 © 2011 Cultural Realms | A Vizantia Enterprises Company
  18. 18. Cultural heritage visualization: important marketing resource for cultural institutions: the technologyNew technologies: Heritage visualization in ePUB format •  Google eBooks: Thrace (Real time demo) 18 © 2011 Cultural Realms | A Vizantia Enterprises Company
  19. 19. the marketing aspects
  20. 20. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspectsMarketing applications •  Maps & GIS: provide information, advertising and create possibility for cooperation with stakeholders in the cultural and creative tourism •  Social Networks & Sharing: provide no cost or low cost advertising to vast amount of special interest groups •  Mobile Applications: provide information and advertising in real time, on site. Creates possibility for cross advertising with stakeholders in the cultural and creative tourism. •  eCommerce: provides direct income from selling services and products and contributes to the branding of museums & other cultural institutions (foundations, universities, etc). 20 © 2011 Cultural Realms | A Vizantia Enterprises Company
  21. 21. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspectsInformation about cultural institutions: Maps & GIS•  Archaeological Museum Sofia, Bulgaria on Google Maps•  Archaeological Museum Sofia, on Panaramio & Google Earth•  Geotagged photos of Bulgarian Cultural Heritage on Flickr.com 21 © 2011 Cultural Realms | A Vizantia Enterprises Company
  22. 22. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspectsSocial Networks & Sharing Creating a targeted ad on Facebook 22 © 2011 Cultural Realms | A Vizantia Enterprises Company
  23. 23. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspectsSocial Networks & Sharing Youtube.com importance 23 © 2011 Cultural Realms | A Vizantia Enterprises Company
  24. 24. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspectsSocial Networks & SharingTripadvisor.com for cultural tourism 24 © 2011 Cultural Realms | A Vizantia Enterprises Company
  25. 25. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspectsMobile ApplicationsFree iPhone & iPad UNESCOWorld Heritage AppFOTOPEDIA app UNESCO WorldHeritage list for iPad 25 © 2011 Cultural Realms | A Vizantia Enterprises Company
  26. 26. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspectseCommerce 26 © 2011 Cultural Realms | A Vizantia Enterprises Company
  27. 27. Cultural heritage visualization: important marketing resource for cultural institutions: the marketing aspectseCommerce Hermitage Museum, St. Petersburg, Russia. Scythian Gold, Scarf Boutique des Musees, France 27 © 2011 Cultural Realms | A Vizantia Enterprises Company
  28. 28. thank you.Contacts:Rossitza Ohridska-Olson, President, Vizantiarolson@vizantia.comrokambur@gmail.comTel: +1.954.788.4832 Mobile USA: +1.954.531.30.70Mobile (Europe).: +359.(0).886.76.94.27Skype: rokambur 28

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