Demand Gen Formula

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Demand Gen Formula

  1. 1. marketing automation done right Demand Gen Formula 7 Steps to Demand Generation Bliss...s PAGE MAIN CONTROL ROI Studios ONE of 23 NEXT EXIT
  2. 2. What is Demand Generation? PAGE MAIN CONTROL TWO of 23 BACK NEXT EXIT
  3. 3. DEMAND GENERATION: … is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services PAGE MAIN CONTROL THREE of 23 BACK NEXT EXIT
  4. 4. What's the Magic Formula? PAGE MAIN CONTROL 27.01.2010 Santa Fe, Argentina SIX of 23 Company name BACK NEXT EXIT
  5. 5. “Salience x Repetition = Impact” - Roy Williams: NYT Bestselling author of the Wizard of Ads trilogy. PAGE MAIN CONTROL FIVE of 23 BACK NEXT EXIT
  6. 6. Salience? PAGESIX MAIN CONTROL SIX of 23 BACK NEXT EXIT
  7. 7. Salience: … the state or quality of an item that stands out relative to neighboring items PAGE MAIN CONTROL SEVEN of 23 BACK NEXT EXIT
  8. 8. “WIIFM” PAGEE MAIN CONTROL EIGHT of 23 BACK NEXT EXIT
  9. 9. “Salience x Repetition = Impact” Salience The better you are at this side of the equation, the less you need us! PAGE MAIN CONTROL NINE of 23 BACK NEXT EXIT
  10. 10. Repetition? PAGE MAIN CONTROL TEN of 23 BACK NEXT EXIT
  11. 11. Repetition: …Minimum goal: Automated/systematic streams for prospects, active customers, inactive customers. … Rock Star goal: Automated, integrated systems for every marketing touch: ad buys, scoring, nurturing, triggered events, pre-post sale, referral/review requests, re-engagement. PAGE MAIN CONTROL ELEVEN of 23 BACK NEXT EXIT
  12. 12. 7 Steps to Demand Gen Bliss PAGE MAIN CONTROL TWELVE of 23 BACK NEXT EXIT
  13. 13. 1. Get Salient • Your stadium pitch • Your radio station, WIIFM PAGE MAIN CONTROL THIRTEEN of 23 BACK NEXT EXIT
  14. 14. 2. Educate • Education-based marketing model • Marketing in the Age of Transparency PAGE MAIN CONTROL FOURTEEN of 23 BACK NEXT EXIT
  15. 15. 3. Engage • Gain trust, gain contact • 14 foolproof steps for gaining optin PAGE MAIN CONTROL FIFTEEN of 23 BACK NEXT EXIT
  16. 16. 4. Automate • 50 automated touches, pre-sale • Multichannel: email, phone, DM, referred PAGE MAIN CONTROL SIXTEEN of 23 BACK NEXT EXIT
  17. 17. 5. Analyze • Beyond free analytics. • Dashboards of the Rich & Famous PAGE MAIN CONTROL SEVENTEEN of 23 BACK NEXT EXIT
  18. 18. 6. Integrate • Event-based automation • Re-targeting, re-engaging, segmenting PAGE MAIN CONTROL EIGHTEEN of 23 BACK NEXT EXIT
  19. 19. 7. Get Transparent • Event-based automation • Re-targeting, re-engaging, segmenting PAGE MAIN CONTROL NINETEEN of 23 BACK NEXT EXIT
  20. 20. What's the Magic Formula again? PAGE MAIN CONTROL 27.01.2010 Santa Fe, Argentina TWENTY SIX of 23 of 23 Company name BACK NEXT EXIT
  21. 21. “Salience x Repetition = Impact” PAGE MAIN CONTROL 27.01.2010 Santa Fe, Argentina TWENTY ONE of 23 Company name BACK NEXT EXIT
  22. 22. Get More Impact PAGE PAGE MAIN CONTROL 27.01.2010 Santa Fe, Argentina TWENTY23 of 23 SIX of TWO Company name BACK NEXT EXIT
  23. 23. .. thanks! RobLong@ROIStudios.com PAGE MAIN CONTROL 27.01.2010 Santa Fe, Argentina LAST 23 SIX ofof 23 Company name BACK NEXT EXIT

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