marketing automation done right




            Demand Gen Formula
            7 Steps to Demand Generation Bliss...s




...
What is Demand Generation?



PAGE                              MAIN CONTROL

TWO of 23                         BACK NEXT ...
DEMAND GENERATION:
              … is the focus of targeted marketing programs to drive
              awareness and intere...
What's the Magic Formula?



PAGE                                           MAIN CONTROL
              27.01.2010 Santa Fe...
“Salience x Repetition = Impact”
             - Roy Williams:
             NYT Bestselling author of the Wizard of Ads tri...
Salience?



PAGESIX                 MAIN CONTROL

SIX of 23               BACK NEXT      EXIT
Salience:
              … the state or quality of an item that stands out relative to
              neighboring items




...
“WIIFM”



PAGEE                   MAIN CONTROL

EIGHT of 23             BACK NEXT      EXIT
“Salience x Repetition = Impact”
       Salience
       The better you are at this side of the equation, the less you need...
Repetition?



PAGE                      MAIN CONTROL

TEN of 23                 BACK NEXT      EXIT
Repetition:
               …Minimum goal: Automated/systematic streams for prospects,
               active customers, ina...
7 Steps to Demand Gen Bliss



PAGE                                     MAIN CONTROL

TWELVE of 23                        ...
1. Get Salient
                 •
                     Your stadium pitch
                 •
                     Your rad...
2. Educate
                 •
                     Education-based marketing model
                 •
                    ...
3. Engage
                •
                    Gain trust, gain contact
                •
                    14 foolproo...
4. Automate
                •
                    50 automated touches, pre-sale
                •
                    Mul...
5. Analyze
                  •
                      Beyond free analytics.
                  •
                      Dash...
6. Integrate
                 •
                     Event-based automation
                 •
                     Re-tar...
7. Get Transparent
                 •
                     Event-based automation
                 •
                     ...
What's the Magic Formula
                           again?



PAGE                                                MAIN CON...
“Salience x Repetition = Impact”



PAGE                                                MAIN CONTROL
                   27...
Get More Impact



PAGE
  PAGE                                            MAIN CONTROL
                 27.01.2010 Santa F...
.. thanks!


                                    RobLong@ROIStudios.com



PAGE                                           ...
Upcoming SlideShare
Loading in...5
×

Demand Gen Formula

338

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
338
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Demand Gen Formula

  1. 1. marketing automation done right Demand Gen Formula 7 Steps to Demand Generation Bliss...s PAGE MAIN CONTROL ROI Studios ONE of 23 NEXT EXIT
  2. 2. What is Demand Generation? PAGE MAIN CONTROL TWO of 23 BACK NEXT EXIT
  3. 3. DEMAND GENERATION: … is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services PAGE MAIN CONTROL THREE of 23 BACK NEXT EXIT
  4. 4. What's the Magic Formula? PAGE MAIN CONTROL 27.01.2010 Santa Fe, Argentina SIX of 23 Company name BACK NEXT EXIT
  5. 5. “Salience x Repetition = Impact” - Roy Williams: NYT Bestselling author of the Wizard of Ads trilogy. PAGE MAIN CONTROL FIVE of 23 BACK NEXT EXIT
  6. 6. Salience? PAGESIX MAIN CONTROL SIX of 23 BACK NEXT EXIT
  7. 7. Salience: … the state or quality of an item that stands out relative to neighboring items PAGE MAIN CONTROL SEVEN of 23 BACK NEXT EXIT
  8. 8. “WIIFM” PAGEE MAIN CONTROL EIGHT of 23 BACK NEXT EXIT
  9. 9. “Salience x Repetition = Impact” Salience The better you are at this side of the equation, the less you need us! PAGE MAIN CONTROL NINE of 23 BACK NEXT EXIT
  10. 10. Repetition? PAGE MAIN CONTROL TEN of 23 BACK NEXT EXIT
  11. 11. Repetition: …Minimum goal: Automated/systematic streams for prospects, active customers, inactive customers. … Rock Star goal: Automated, integrated systems for every marketing touch: ad buys, scoring, nurturing, triggered events, pre-post sale, referral/review requests, re-engagement. PAGE MAIN CONTROL ELEVEN of 23 BACK NEXT EXIT
  12. 12. 7 Steps to Demand Gen Bliss PAGE MAIN CONTROL TWELVE of 23 BACK NEXT EXIT
  13. 13. 1. Get Salient • Your stadium pitch • Your radio station, WIIFM PAGE MAIN CONTROL THIRTEEN of 23 BACK NEXT EXIT
  14. 14. 2. Educate • Education-based marketing model • Marketing in the Age of Transparency PAGE MAIN CONTROL FOURTEEN of 23 BACK NEXT EXIT
  15. 15. 3. Engage • Gain trust, gain contact • 14 foolproof steps for gaining optin PAGE MAIN CONTROL FIFTEEN of 23 BACK NEXT EXIT
  16. 16. 4. Automate • 50 automated touches, pre-sale • Multichannel: email, phone, DM, referred PAGE MAIN CONTROL SIXTEEN of 23 BACK NEXT EXIT
  17. 17. 5. Analyze • Beyond free analytics. • Dashboards of the Rich & Famous PAGE MAIN CONTROL SEVENTEEN of 23 BACK NEXT EXIT
  18. 18. 6. Integrate • Event-based automation • Re-targeting, re-engaging, segmenting PAGE MAIN CONTROL EIGHTEEN of 23 BACK NEXT EXIT
  19. 19. 7. Get Transparent • Event-based automation • Re-targeting, re-engaging, segmenting PAGE MAIN CONTROL NINETEEN of 23 BACK NEXT EXIT
  20. 20. What's the Magic Formula again? PAGE MAIN CONTROL 27.01.2010 Santa Fe, Argentina TWENTY SIX of 23 of 23 Company name BACK NEXT EXIT
  21. 21. “Salience x Repetition = Impact” PAGE MAIN CONTROL 27.01.2010 Santa Fe, Argentina TWENTY ONE of 23 Company name BACK NEXT EXIT
  22. 22. Get More Impact PAGE PAGE MAIN CONTROL 27.01.2010 Santa Fe, Argentina TWENTY23 of 23 SIX of TWO Company name BACK NEXT EXIT
  23. 23. .. thanks! RobLong@ROIStudios.com PAGE MAIN CONTROL 27.01.2010 Santa Fe, Argentina LAST 23 SIX ofof 23 Company name BACK NEXT EXIT
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×