Creating Campaigns That Sell

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  • Creating Campaigns That Sell

    1. 1. www.roi-ltd.co.uk<br />1<br />
    2. 2. Creating Campaigns that sell<br />2<br />
    3. 3. Objective<br />Understand the function of an advertisement<br />To help give clear direction relating to the brief & critique of concepts & designs<br />To aid your understanding of good advertising copy<br />3<br />
    4. 4. The Function of Advertising<br />4<br />...to attract & hold the maximum attention of the right kind of prospects whilst a selling story is told and a favourable action or re-action is induced…<br />
    5. 5. Why Advertise?<br />5<br />Launch product/brand<br />Change perception<br />Reach new markets<br />Convey news<br />Sell<br />
    6. 6. 6<br />…words are, of course, the most powerful drug used by mankind….<br />Rudyard Kipling 14th February 1914<br />
    7. 7. Building a concept<br />7<br />Make it easy for the reader to connect with the message<br />Start with the problem<br />How can the problem be illustrated<br />Present the product or service as the solution<br />
    8. 8. Key elements<br />Headline<br />Image<br />Body-copy<br />Call to actions<br />8<br />
    9. 9. Benefits BenefitsBenefits<br />We don’t buy what something is…we buy how we will feel once we’ve made the purchase.<br />9<br />
    10. 10. Features<br />A feature is a ‘fact’<br />Something true, present in a tangible item at the time of manufacture<br />Benefits<br />A benefit is the pleasure or improvement derived from the presence of the fact. Generally associates with emotion<br />10<br />
    11. 11. Thank you<br />11<br />
    12. 12. Contact<br />Omid Mahmoudi - Director<br />m 0701 0701 012<br /> e omid@roi-ltd.co.uk<br />w www.roi-ltd.co.uk <br /> t 0871 2341 545<br />12<br />
    13. 13. Contact<br />Ali Nisar - Director<br />m 0701 0701 210<br /> e ali@roi-ltd.co.uk<br />w www.roi-ltd.co.uk <br /> t 0871 2341 545<br />13<br />

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