Social media week mumbai

555 views
512 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
555
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Title
  • Title
  • Title slide
  • Standard text slide
  • 5426 Twitter mentions157 news mentions384 blogs mentions98% positive sentiment28M social reach
  • Social media week mumbai

    1. 1. OVERVIEW
    2. 2. +ABOUT +EVENT EXAMPLES +SOCIAL MEDIA WEEK, MUMBAI CONTENTS
    3. 3. + ABOUT +EVENT EXAMPLES +SOCIAL MEDIA WEEK, MUMBAI CONTENTS
    4. 4. Social Media Week is a worldwidefestival collaboratively organized and participated by the people from all walks of life united and brought together by Social Media
    5. 5. 23 CITIES 16 COUNTRIES 65K ATTENDEES 5K PRESS MENTIONS 1M ON SOCIAL AND MOBILE 600M IMPRESSIONS LONDON BARCELONA BERLIN LOS ANGELES VANCOUVER HONG KONG SHANGHAI BOGOTÂ JEDDAH GLASGOW CHICAGO TORINO HAMBURG SÃO PAULO SAN FRANCISCO TORONTO TOKYO PARIS WASHINGTON DC MIAMI NEW YORK SEOUL GLOBALFOOTPRINT 2012 SINGAPORE Social Media Week originated in New York in 2009, and has rapidly spread across the world
    6. 6. Why should you be interested?
    7. 7. Real change does not happen by the coming together of ideas. It happens by the coming together of people with ideas (and people who will benefit from these ideas).
    8. 8. 1. Social Media Week is an unique event which is online led but concentrates on the ‗Human network‘.
    9. 9. We are no longer just ‗Indian citizens‘. We are global citizens who are exposed to global brands, trends, and culture. Similarly, what we do in India should get noticed by the world.
    10. 10. 2. Social Media Week is a platform to ‗Glocalize‘. Everything we do during Social Media Week will be amplified and showcased to the world using the power of our network and social media.
    11. 11. FEB ‘13 GLOBAL STATS
    12. 12. 3. Social Media Week is the only event that is social in the true sense.
    13. 13. 1. Online led but concentrates on the ‗Human network‘. 2.Aplatform to ‗Glocalize‘ 3. The only event that is social in the true sense. Why should you be interested?
    14. 14. TESTIMONIALS Having just launched my new TV show on Hulu, I wanted to know the best way to get the word out—it seemed like Social Media Week was the perfect opportunity. ‖― Larry King, host of Larry King Now Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team. Michael Lazerow, CEO of Buddy Media (Now part of SalesForce) ‖― ‖― Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future. Ellen McGirt. Writer, Fast Company Magazine There is an active participation from prominent professionals, CXOs, public figures, celebrities along with the larger community.
    15. 15. GLOBALPRESS MENTIONS SMW’sFebruary 2013 event received 5,000 press mentions globally, generating more than 400M impressions. Sources included CNN, NYTimes, Fox News, TNW, Huffington Post, The Guardian, GQ Italia, Wired and more.
    16. 16. BRANDS
    17. 17. PARTNERS
    18. 18. +ABOUT + EVENT EXAMPLES +SOCIAL MEDIA WEEK, MUMBAI CONTENTS
    19. 19. Mayor Michael Bloomberg uses Social Media Week to advocate the ―Made In NY‖ initiative It was led by leading experts from Tumblr, Nokia, Google+, Percolate, Dachis Group and Bitly. Master Classes for students were hosted throughout the week by SMW‘sSchool of Emerging Media & Technology―Made In NY‖ initiative
    20. 20. Kicking off SMWNYC at Bloomberg, Scott Monty, Global Head of Social Media gave a keynote address to launch the new Ford Fiesta Movement, seen by a packed audience of journalists and executives. A week long event with a workshop&individual sessions devoted to mobile photography. The 1197 Conference welcomed hundreds of mobile artists, photographers& enthusiasts exploring trends and technology as well as creating opportunities and careers in mobile photography.
    21. 21. As part of a global partnership, PepsiCo sent a number of key executives on a tour of three SMW cities, starting in New York, then London andSáo Paulo. In each city they were able to speak at events and engage with local SMW communities. The Simulcast Lounge, powered by Nokia, Livestream and Monster Purity Headphones, featured three screens that streamed content from various Social Media Week events, including the Main Stage, Official Hubs, Master Classes and events happening around the world.
    22. 22. +ABOUT +EVENT EXAMPLES + SOCIAL MEDIA WEEK, MUMBAI CONTENTS
    23. 23. SOCIAL MEDIA WEEK, MUMBAI 23rd Sept – 27th Sept 2013
    24. 24. •Amplify •Learn & Share •Collaborate •Celebrate •Connect •Mobilize •Create Awareness •Put Mumbai (and India) on the Social Media global map OBJECTIVES
    25. 25. Coming to India for the first time and Mumbai will be the host city for this annual mega festival. It will be happening in Mumbai simultaneously with nine other cities – Barcelona, Berlin, Bogota, Chicago, London, Sao Paulo, Torino and Toronto from September 23rd to 27th 2013. All the ten cities will be interconnected through similarly themed events. UNIQUENESS
    26. 26. Social Media Week comprises of multiple events of different formats and themes taking place across multiple hubs (venues) across the city. FORMAT GLOBAL THEME FOCUS GENDER 50/50: EQUAL PARTICIPATION FROM BOTH MEN AND WOMEN
    27. 27. PARTNERS/SPONSORS CITY HEADLINE SPONSOR
    28. 28. ADVISORY BOARD KarthikNagarajan National Director – Social Media & Insights GroupM AvinashKaul CEO, ET NOW, Times NOW and Zoom AnishSrikrishna CMO, Pearsons AnshulPunhani CMO, Monster India Ajay Ambekar Deputy Secretary, Protocol, Govt. of Maharashtra DevrajSanyal M.D. Universal Music India & SAARC Advisory Board is in the process of expansion to add diversity and representation from different segments. KarthikSrinivasan National Head, Social@Ogilvy MadanSanglikar CEO, AD2C KiranKhalap Co-founder and Managing Director, chlorophyll MaliniAgarwal, Founder & Blogger-in-Chief, MissMalini Publishing Omar Qureshi Editor-in-Chief, zoOm TV Pushkar Sane Co-Founder & CEO - Ratish Nair CEO, Admagnet RajanSrinivasan CEO, IBNLive.com UnnyRadhakrishnan Head of Digital - South Asia- Maxus Global GroupM SandeepPandey Principal Partner, Consulting, Analytics &Intelligence, Mindshare Papri Dev India Practice Chair Practice Genesis BM Neville Taraporewalla Sr. Director | A & O | Emerging Markets | India ,Thailand , Malaysia & Korea at Microsoft Corporation
    29. 29. SCALE EXPECTED
    30. 30. ATTENDEES • Citizens from all walks of life – Students – Runners – Bikers – Foodies – Travelers – Homemakers – Celebrities – Actors – Artists – Teachers – Everyone and anyone who use or are impacted with social media 10,000+ expected • Senior & Mid Management Professionals From – Government – Corporate – Digital Marketing Agencies – Creative Agencies – Entrepreneurs/SMB – NGOs – Product/Tool Development Organizations – Media Publishers
    31. 31. SPEAKERS • David Karp, CEO Tumblr • Kevin Systrom, Co-Founder Instagram • Reid Hoffman, Co-Founder LinkedIn • Jack Dorsey, Founder Twitter • KarimTemsamani, Google APAC President • Senior Executives from Pinterest, Twitter, Google, Facebook, LinkedIn, marketing cos, media, ad agencies (incl. digital) • Advisory Board • Celebrities/actors – RahulKhanna, MilindSoman and others (who are active on social media) • Musicians • Fashionistas • Bloggers • Govt. officials & politicians • Leading personalities from and for the various event categories and most importantly the citizens from all walks of life.
    32. 32. EVENT THEMES Advertising &Marketing Networking &Parties Business &Entrepreneurship Education &Learning Health & Wellness Lifestyle &Culture Media &Publishing Government &Administration Science &Technology Society &Environment
    33. 33. HUBS * Venues to be confirmed closer to the start of the event Advertising Hub (GroupMoffiice& Westin) Main Hub (Grand Hyatt) Entrepreneurship & Technology Hub* (IIT Mumbai) Education Hub* (Mumbai University) Media Hub* (Network18) Culture Hub (NCPA) Governance Hub (Mantralaya) Other Locations* Coffee Shops (CCD/Starbucks), Comedy Store, Night Clubs (Blue Frog, Hard Rock Café), Multiple Restaurants and more… Lifestyle & Fashion (Godrej Campus)
    34. 34. Social Investing: Digital Wall Street The 140 Character Resume: How Your Social Media Footprint Can Get You Hired. Social Good Startup Stories: Leveraging (Social) Media For Good Social Media Action Camp – Growing Your Brand Online: Facts, Data and Tactics Opening party How Social Is Your Foundation? Social + Grassroots = Change Master Class: Designing Your Day: Maximize Your Brain, Maximize Your Day Solar-Powered Hope with LUCI Lights Social Media for Social Action: Empower your supporters, advocates and consumers Analyzingsocial conversation: a guide to data mining and data visualisation Crowd Creativity: a Conjunction of Crowdsourcing, Collective Wisdom, and Social Media Master Class: Build Insanely Effective Landing Pages With Old School Secrets Social Media & Mobile: Is your social media Strategy mobile-ready? The Future of Social Media Interaction Between Fans and Entertainers Open and Unfiltered: Defending the Internet, Featuring Alexis Ohanian and Eli Pariser Other Ways of Being Social Around the News Social News by The New York Times Read Anything Good Lately? How WOM, Social Media, and Recommendations Drive Media Consumption Twittamentary Social Media, Art, Music and Wine Social Music Meetup Are you decent? Social media etiquette and the law Songs From A Room Grief 2.0: How Twitter, Facebook and More Social Media Channels Changed the Way We Grieve and Celebrate Life Master Class: How to make your brand human. From brand brief to tweet, how will you create your brand's unique online presence? Master Class: Learn to Find Great Ideas with Online Crowds Master Class: Designing Your Day – Using technology and social media to enhance, not overwhelm, your day Using Facebook and Google+ To Engage Prospective Students A Social Media revolutionserving the most vulnerable—A Global Health Event Bridging The Gap Between Doctor And Patient Using Technology Can Social Media Improve Population Health? How social media is innovating disaster response and recovery Social Media Analytics Helps UNICEF Save Lives Rewiring Government for Openness, Connection, and Choice, Featuring Susan Crawford and Beth Noveck Facebook and Government Women, Tech, and Democracy: The Next FrontierMacro Trends for 2013: Where Do We Go From Here? Capturing Attention of the Young Digerati You Said You 'Like' Me But We Never Do Anything Together The Worst Social Media Campaigns of 2012 What the F*** is an Influencer? What‘s On Your Plate?: How Digital Has Evolved Our Palates Society & Environment Business & Entrepreneurship Networking & Party EVENTS Health & Wellness Advertising &Marketing Government &Administration Education & Learning Science &Technology Media & Publishing Lifestyle & Culture Networking parties Mixers Musical evenings Closing bash SAMPLE CONTENT
    35. 35. EVENT FORMATS  Class  Demo  Google Hangout  Keynote  Multi-format  Networking mixer  Panel  Party  Presentation  Showcase  Workshop  Other Innovative formats like musical concerts, exhibitions, food walks, tweet ups, open air bus/ bikers/ runners hangouts, sit downs…
    36. 36. EVENTS @MAIN HUB Day 1 - 2: 23rd – 24th Sep 2013 0930 – 2400 1000+ delegates expected  Inauguration  Keynote  Presentations  Panel Discussions  Workshops  Master classes  Multiple tracks for various themes  Simulcast lounge  Surprise/Customized Events  Networking Parties
    37. 37. EVENTS @OTHER HUBS  Format: Multi-formatted events  3 – 5 hours every day Day 3 - 5: 25th – 27th Sep 2013
    38. 38. MARQUEE EVENTS Musical concerts Stand up comedy Fashion Show @Godrej India Cultural Lab Food walks Bikers ride Runner‘s meet - Pinkathon Photography exhibition
    39. 39. Digital Media – EDMs – Display – Search – Social Media Electronic Media  Television – Times Now – ET Now – zoOm – Network 18  Radio Outdoor Media – Mumbai – Delhi – Bangalore – Chennai – Hyderabad EVENT MARKETING
    40. 40. THANK YOU! For more information contact: HEMANT SORENG Director, Social Media Week, Mumbai mumbai@socialmediaweek.org www.socialmediaweek.org/mumbai

    ×