Smw mumbai post event presentation

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Social Media Week Debut edition happened in Mumbai in the month of Sept. Interesting events, topics and insights....

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Smw mumbai post event presentation

  1. 1. CONTENT +EVENT SNAPSHOT +EVENT EXAMPLES +MARKETING & PROMOTIONS +MEDIA COVERAGE +TESTIMONIES + HIGHLIGHTS
  2. 2. 5 DAYS 6 VENUES 115+ EVENTS 150+ SPEAKERS 2250 + UNIQUE PARTICIPANTS
  3. 3. SPEAKERS RishiDogra GM Marketing: PepsiCo AshwathGanesan National Strategy Director, Social@Ogilvy Sunder Madakshira VP Marketing Communication SAP India DebasishBiswas Vice President Corporate STAR TV CVL Srinivas CEO, GroupM South Asia Max Hegerman MD Edelman Digital India Viral Oza Director Marketing NOKIA GuneetMonga CEO – AnuragKashyap Films
  4. 4. SPEAKERS KiranKhalap Co-Founder, Chllorophyll Dr. SubramaniamSwamy Senior BJP Leader Suhel Seth KalyanVarma Managing Partner, Counselage India Freelance Photographer Kiruba Shankar Digital Entrepreneur, kiruba.com Pradyuman Maheshwari CEO, Mxm India Ramaa Sharma Digital Editor BBC UnnyRadhakrishnan Head of Digital – Maxux Global Dr. Sharad Kale Professor &Padmashree Award Winner
  5. 5. AchalDeode Ajay Ambekdar Atul Gupta Arko Mukherjee Bharat Bhattad Atul Hedge Cristiana Peruzzo DevikaBhojwani Himanshu Seth Kalyan Varma ReshmaBachwani MadanSanglikar Marissa Bronfman ParitoshAjmera Pooja Dhingra Sanjeev Khandekar Siddharth Sethi Subhamoy Das Venkatesh Varadachari SudarshanDharmapuri Suresh Babu Suveer Bajaj UnnyRadhakrishnan KiranKhalap Subhamoy Das Malini Agarwal Priiti Gandhi Sunil Vashisht SudarshanDharmapuri Sumit Verma Sunder Ramachandran Neena Singh PreethamVenkky Shakti Salgaokar Tithiya Sharma Sanjay Divecha MilindSoman Pratik Gupta Sudeep Gupta Sunder Madakshira RaheelKhursheed NayantaraKilachand Sharad Kale SomikaBasu Kiruba Shankar SaazAggarwal Ranjit Nair Naman Sharma Toby Daniels Chloe Bennett Devyani Parikh Vidya Athreya Mayank Gandhi Pradeep Chopra SayaleeKarkare Simon Ashwin Kavitha Kale YasheshShethia Zafar Rais AsifUpadhye JyotiMhapsekar Ramesh Raman Max Hegerman AashutoshKatre Deepak Taneja Rohit Varma Navneet Kaushal Meenakshi Reddy CVL Srinivas JawharSircar Pradyuman Maheshwari Rajesh Aggarwal AshwathGanesan Jennifer Bharucha Rishi Vohra Richard Lui Priyanka Khanna ChannanSawhney AmolPawar HarshilKaria GauriVij Arnab Mitra Gunjan Patel Anand Halve Alex Oberberg Hindol Deb Karl Gomes Arashdeep Sandhu GulPanag Ekalavya Bhattacharya Anusha Shetty Hemant Soreng AkshayGurnani AkshayGurnani DrSubramaniumSwamy Ananthasubramanium Abhishek Shahdeo AlexandreCorso Suhel Seth
  6. 6. SPONSORS CITY HEADLINE SPONSOR
  7. 7. HUBS
  8. 8. PARTNERS
  9. 9. CONTENT +EVENT SNAPSHOT +EVENT EXAMPLES +MARKETING & PROMOTIONS +MEDIA COVERAGE +TESTIMONIES + HIGHLIGHTS
  10. 10. DEBATE Social Media does not contribute to the Socio economic growth of the economy…
  11. 11. WORKSHOPS KNOW YOUR CUSTOMER: MANAGE EXPECTATIONS BETTER ART WORKSHOP BY NEENA SINGH
  12. 12. MASTERCLASS ON MOBILE PHOTOGRAPHY
  13. 13. PANEL DISCUSSIONS
  14. 14. MARQUEE EVENTS
  15. 15. MUSICAL EVENTS
  16. 16. Mega Pink – A Multi City Run for Women‟s Fitness Art Exhibition on Mumbaism Click Rights: Photography Exhibition Mumbai on Canvas – Art Exhibition Call of the Wild: Photography Exhibition Making „Free Art‟ Profitable Keynote Address – OPEN & CONNECTED: Principles for a Collaborative World Masterclass: Mobile Photography Art Workshop by AmolPawar 'My story in 41 pictures' - A photowalk powered Nokia Social Media does not contribute to the Socio Economic growth of the economy Social Media: Global Platforms and Local Cultures? Perspectives from different regions Conservation through the eyes of social media How the world‟s most social event in 2012 became a little more social Women's Health & Fitness: Is social media helping the cause? Underprivileged Background Learning and Benefiting from Social Media Search <3 Social How Social Media Dictates Journalism The impact of social media on education - A panel discussion Music For Masses : Live Performance by AyushShrestha + Vivaan Creative workshop The Role of Social Media in Politics Session on Personal branding Phototalk by Kalyan Varma Inside Facebook Insights and Mapping it to GRP Social Media for SEO 'Ramp Walk in Mumbai' Future-proof your brand The Art & Science of Social Media Analytics Art Workshop by Rahul Dangat Consumer and Social Media I've Got My Fans, Now Show Me The Money Socializing Search Taking technology & benefits to the masses using Social Media Music For Masses : Live Performance by Empty Café Music Makes Mumbai Go Round Traditional Social Media - Done! What next? - Influencer Relations! Art Masterclass by Kavitha Kale Bombay Street Style Party Hardwiring SoLoMo to Business, & not just to Marketing "Books in the Big City" - Screening of Documentary + Discussion How ETC rules Social Media Youth & Social Media – The Indian Story Theater- A hilarious take on the power of social media to influence and transform behaviour. Workshop on Digital Media Crowdsourced Journalism & Viral News in The City Art Workshop by Neena Singh Social by Design Negative Practices in the Indian Social Media Industry The new voice of women: Social Media Mobile Governance – Live demo Visual Artists, Ignite! Music For Masses : Live Performance by WinitTikoo feat. SriramSampat on flute Music For Masses : Live Performance by NeerajaArya&NiteshMore MasterSpeak: Socialization of Branded Content Brands in the Youth X Social equation: Expectation & Serendipity Future-Social: Unconference Discussing Expectations from Next Generation Social Networks Mobile Photography goes Social in The City Setting up and maintaining a successful entrepreneurial venture in Digital Marketing Social Media Analytics - Going Beyond Numbers Art Masterclass by Devyani Parikh Enough of Slacktivism, Time to Move. Learning Experiments with Social Media How are news brands using social media? Speed Blogging - A crowd Sourced Contest It‟s about people, not devices Experiential Marketing – Digitally Activated Creative Writing Workshop The Publisher Brand and the rise of Micro-Content. Writing In A New Age: Publishers Not Required? India and Bharat: The Social Media Story Chai &Pakoda Bike Ride
  17. 17. CONTENT +EVENT SNAPSHOT +EVENT EXAMPLES +MARKETING & PROMOTIONS +MEDIA COVERAGE +TESTIMONIES + HIGHLIGHTS
  18. 18. OOH BANGALORE, MUMBAI, DELHI, PUNE 20PRIME LOCATIONS FOR 15DAYS
  19. 19. RADIO Rather than running a normal commercial, we decided to take Sound Bytesfrom eminent speakers and partners. And those were run as radio spots. MJ Mentions happened all the days of the event The events were covered extensively by the RJs
  20. 20. Digital Marketing OVERALL REACH: 19 MILLION SOCIAL ACTION: 20,000 + WEBSITE TRAFFIC: 100000 +
  21. 21. +EVENT SNAPSHOT +EVENT EXAMPLES +MARKETING & PROMOTIONS +MEDIA COVERAGE +TESTIMONIES & HIGHLIGHTS
  22. 22. MEDIA COVERAGE 100 PRESS MENTIONS MORE THAN IN THE LEADING PUBLICATIONS – PRINT, ONLINE & ELECTRONIC
  23. 23. CONTENT +EVENT SNAPSHOT +EVENT EXAMPLES +MARKETING & PROMOTIONS +MEDIA COVERAGE +HIGHLIGHTS & TESTIMONIES
  24. 24. HIGHLIGHTS IMI MOBILE LAUNCHES DAVINCI NOKIA LAUNCHED LUMIA 1020 #SMWMUMBAI WAS TREDNING FOR ALL THE 5 DAYS #SMWMUMBAI WAS ONE OF THE MOST POPULAR HASHTAGS AROUND THE PARTICIPATING CITIES
  25. 25. TESTIMONIES Ranjit Nair, CEO, Germin8 It was an honour for Germin8 to be a sponsor for Social Media Week Mumbai. It was a learning and humbling experience for us to learn about all the work being done by all the social media practitioners across India. We wish SMW the best of luck and hope to continue to be associated in the years to come. LakshmananNarayan, CEO & Co-Founder, Unmetric The event was beautifully organized with seamless integration between sponsors, organizers, and partners. R SQUARE is a fantastic partner for the SMW brand and brought the Indian event landscape the same levels of quality as these events have in other countries. Asad Lalljee,Vice President, The Essar Group Social Media Week (SMW) was a concept that scored in contributing new thinking and knowledge about the way culture is changing. It has connected Mumbai to megacities across the world, thus impacting the way cities are connecting and talking with each other.
  26. 26. TESTIMONIES Venkatesh Varadachari, Founder, Money Wizards A well-organized, well conceptualized and well attended event. Hard to believe that this is in fact it's debut in India. I am highly confident that SMW will scale greater heights in India. Tina Kapur, PR & Communications, blueFROG We were delighted to be a part of India's first Social Media Week initiative. The response was very encouraging and the subject matter and speakers at the talks were clever and engaging. Deepak Goel, Founder, Drizzlin Media SMW Mumbai was a great event. We got to meet and interact with people from many walks of life and learnt some fantastic things about how social media is being used by businesses, non-profit, artists and general consumers. R SQUARE did a phenomenal job of pulling of this event.
  27. 27. VOX POP “Social media has legitimized the reach in a systematic manner and it is a view that‟s endorsed by our Government too. As per recent estimates, 15 percent of votes in 2014 would be won through focused political campaigns executed through social media.” “Traditionally a strong TV advertiser, has started spending 43% more on digital media v/s just 11% on TV as of last year.” “Social media is not only an inexpensive but also a relatable way to reach out to the audiences.”
  28. 28. VOX POP “Social media has freed musicians or artists from dependence on publishers, and allowed them to reach their audience directly” “Over 60% of social media usage is by people under 30 years” “Earlier agencies would alert journalists to breaking stories, now we get it from tweets sometimes in less than a minute” “We go social keeping in mind that going social is less expensive, there is more connectivity, there is direct interaction with the customer; it helps the company create a brand image and there is complete transparency of relationship,”
  29. 29. VOX POP “Social media is forcing the dynamics of marketing to change.” “Use of mobile has led to increased social networking which in turn has helped brands reach to people” “Mobile has added to social media in a very big way. 42% people accessing face book are accessing it via mobiles to stay connected” “From 18 to 24 months from now onwards, Content Marketing will integrate and will bring about a great change in the social media.”
  30. 30. AUDIENCE Arts & Entertainment, 3% Banking, 3% E-Commerce, 3% Education, 3% Environment & Agriculture, 1% Fashion & Luxury, 6% Media & Publishing, 21% IT & Automotive, 10% PR & Communication, 2 9% Arts & Entertainment Education IT & Automotive Media & Publishing Marketing, Adverti sing, , 29% Banking Environment & Agriculture Marketing, Advertising, E-Commerce Fashion & Luxury PR & Communication
  31. 31. AUDIENCE Others, 29% Mid-level Management, 3 5% Senior Management, 3 6%
  32. 32. THE FUTURE OF NOW: ALWAYS ON, ALWAYS CONNECTED FEB 17TH – 21ST 2014

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