4. Social Network Rankings
1. 4.
2. 5.
3. 6.
Reference : http://www.ebizmba.com/articles/social-networking-websites
Last Updated : August 15th, 2011
5.
6. History of Facebook
• Founded by Harvard student Mark E. Zuckerberg in 2004
along with his roommates Dustin Markovitz and Chris
Hughes.
• The site was called “thefacebook.com”
• Mark was accused for stealing the idea of Facebook by 3
Harvard seniors.
• Open for only Harvard students anyone above 18 years
of age anyone above 13 years of age.
• August 2005 officially called Facebook
• Banned: People's Republic of
China, Vietnam, Iran, Uzbekistan, Pakistan, Syria, and
Bangladesh
7. • 2005 survey : In supported colleges, 85% students
had Facebook accounts and 60% logged in every day.
• 90% students are undergraduates and 76% do not
click on its ads.
• 1.5 million photos uploaded daily
• 80% groups on Facebook are “Fun related”
8.
9.
10.
11. History of Google+
• Google envious of Facebook’s 500 Million users and
its integration with Bing.com
• Failure of Google Buzz Google’s social networking
site
• 14th July, 2011 10 million users, limited user trial
phase
• Within 4 weeks 25 million users
• Within a day Google+ iPhone application created.
• Record of 25 million users within a month (Facebook
took 30 months to accomplish it)
Reference: http://europeancourier.org/test/2011/08/10
12. Growth Rate of Google+
Google+ currently has above 32 million unique users.
Mark Zuckerberg is the most followed user on Google+
More than 2,50,000 followers.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25. Facebook Users by Countries – top 10 (in
million)
United states of America – 146.6
Indonesia – 33.9
United Kingdom – 27.5
Turkey – 24.8
Philippines – 20.8
France – 20.3
India – 18.8
Mexico – 18.8
Italy – 17.8
Canada – 16.6
Facebook does not seem popular at all in
China, where there are only 0.3 million users.
26. Top Facebook users in Indian Cities
Mumbai has the highest Facebook user
base in India with 3.7 million FB users
(18th in the world),
while Delhi (1.6 mln)
Top 5 city in use of G+ Bangalore (1.3 mln) rank 36th & 38th
respectively.
Bangalore
New York Interestingly Chennai has 1.2 million FB
Mumbai being no.3 users showing 101.64% penetration
New Delhi no.4 (among internet users). So at an
London average, every Chennai internet user
has atleast 1 profile / page on FB.
Pune comes in at 6th position with
830,000 Facebook users.
27.
28.
29. Male Population Dominates Google+
Facebook usage in India is highly skewed towards males (71%) – with only 29% of users being
females!
30. Top 10 Occupations On Google+
Occupation Percenta
ge
Engineer 29%
Developer 17%
Designer 14%
Software Engineer 12%
Web Developer 5%
Writer 5%
Software 5%
Developer
Programmer 5%
Photographer 4%
Teacher 15%
31. Top 10 Companies Represented By Google+ Users
Company No. of
People
Google 9704
Self-Employed 6949
IBM 5081
Infosys 3989
Accenture 3792
Tata Consultancy Services 3620
Freelance 2009
Microsoft 2856
Apple 2482
Cognizant Technology 2417
Solutions
The numbers are not a lot to draw any meaningful insights but good to see
Infosys, TCS with high numbers there. Gmail being a ubiquitous mailing
system could be a huge reason why many would be driven to sign-up on the
network.
32.
33. WANT
vs
Wanting something means that
you currently desire to possess it LIKE
or experience it.
Intent search Liking something just means it
pleases you, whenever it's
around or whenever you
experience it
Content search
34.
35.
36.
37. Highly Targeted Advertising With Google Plus,
Ie what you want & what you like
Google is poised to fuse search intent (what traditional search engine
advertising is based on)
&
user behaviour (social indicators from users).
there is a lot of new potential for extremely specific targeting based on user-
submitted data, too.
38. Google Plus Adoption by Businesses / Brands
might be slow initially, but over a period of time, it will surely catch on.
Business/ Brand public profiles will be integral part of SERPs (Search Engine
Ranking Pages) and will be tightly integrated with search engine. This will
attract lot more traffic to the brands & businesses than probably what
Facebook or Twitter do today.
Having said that, a lot will also depend on how open Google Plus makes itself
to developer ecosystem. They need to release the APIs at the earliest to ensure
that apps are build around it. And looking at how well Google has put up the
Apps Marketplace,
we will soon see a large developer ecosystem around Google Plus.
So, Brands & Businesses need to move fast and start making their presence felt
on Google Plus. Some are already on it – MTV India is the first Indian Brand on
Google plus !
39. marketing ploy by Google where they’ve asked their employees to
circulate these images or they’ve been created by anti-facebookers
who’ve been waiting for someone to do come up with something that
can rival FB.
40.
41. development of G+ has finally got Google, the omnipresent status.
Google had every trick in the book, from Google Docs, Google Earth & Gmail to
image sharing Flickr, video sharing YouTube & a blogging portal in Blogspot;
a truly global social networking site was the only thing that was missing. With
G+, it seems circle is complete. Although, some would argue that Google already
had Orkut, but as mentioned, Google really wanted a GLOBAL social networking
site and according to their Google Earth, the planet has 200+ countries and not just
India & Brazil. Hence, G+.
Reality Check – Google+ is the fastest growing website but still it’s far from
catching up with Facebook’s 750+ million users. And Facebook is just one step
away from Gmail once @facebook.com mail id starts working in its full fledged
avatar.
42. Thank you for patient hearing
We would like to have your participation for some Q & A
43. Google’s name was derived after which word ???
A) go- girl
B) gogool
C)goggle
44. Mark Zuckerberg comes at what rank in forbes billionaires rich list
A) 3rd
B) 7th
C) 44th
D) 52th
Ref: http://www.forbes.com/profile/mark-zuckerberg
45. Which actor’s Photo was on original facebook homepage
A) Marlon brando
B) Al Pacino
C) Morgan freeman
Editor's Notes
A recent poll from PCmag.com has revealed that around half of its readers would have admitted to ‘ditching’ Facebook.com in favour of Google’s new social network, Google+. Of 6,238 voters, 3,091 (50%) said ‘Yes, Google+ Rules!’ indicating that they would leave Facebook. Unsurprisingly, the second most popular response was ‘I’m undecided; G+ is still a new platform’ with 1,303 votes.Given that Google+ is still not readily available to the public, it’s probably a little too soon for social networking users to pledge their allegiance and the general consensus it seems, is that users are waiting for the general release of the site to judge its relevance and influence. The introduction of Google+ business pages could also be a determining factor of G+ success as the anticipation surrounding the feature alone could encourage businesses to sign up.PCmag’s poll also alludes to the future of Google+''s user base with 12% (733) of users saying that they haven’t yet been able to sign up to the site (as it’s still in limited field trial). This indicates that all of those users would have attempted to sign up and give the new network a try.Just 7% (428) of users have said they will remain loyal to Facebook.com while 11% (682) don’t participate in social networking at all (‘Screw social networks. Why don’t you call me?’ as PCmag words it.)
Before you jump to any conclusions about Google+ slowing down, note that this data ends the day before Google introduced the new Google+ iPhone app, which is currently the top downloaded free app in iTunes
Techies are no doubt steering the initial growth of Google+. Early adoption for a lot of networks comes from people working in the technology industry and with India has the second most users on Google+ (We have lots of software engineers, don’t we ). The compilation seems to be done based on the information in the ‘About’ tab because a lot of categories can be clubbed into one even though that wont change the mix of technology folks leading the Google+ bandwagon.
Going by the representation of technology companies, I wondering if Google+ can become the Enterprise Social Network. Since a lot of employees would already be acquainted with Google+ with their personal accounts, the inertia to adopt it for collaboration at work place should come easy.It is still early days and more statistics will emerge as Google+ usage increases with time. One thing is sure, the growth is stupendous even though it is currently dominated by technology folks for now.