What is social networking?? Networks get things done!
What is social networking??
Social Network Rankings1. 4.2. 5.3. 6.Reference : http://www.ebizmba.com/articles/social-networking-websitesLast Updated : August 15th, 2011
History of Facebook• Founded by Harvard student Mark E. Zuckerberg in 2004 along with his roommates Dustin Markovitz and Chris Hughes.• The site was called “thefacebook.com”• Mark was accused for stealing the idea of Facebook by 3 Harvard seniors.• Open for only Harvard students anyone above 18 years of age anyone above 13 years of age.• August 2005 officially called Facebook• Banned: Peoples Republic of China, Vietnam, Iran, Uzbekistan, Pakistan, Syria, and Bangladesh
• 2005 survey : In supported colleges, 85% students had Facebook accounts and 60% logged in every day.• 90% students are undergraduates and 76% do not click on its ads.• 1.5 million photos uploaded daily• 80% groups on Facebook are “Fun related”
History of Google+• Google envious of Facebook’s 500 Million users and its integration with Bing.com• Failure of Google Buzz Google’s social networking site• 14th July, 2011 10 million users, limited user trial phase• Within 4 weeks 25 million users• Within a day Google+ iPhone application created.• Record of 25 million users within a month (Facebook took 30 months to accomplish it)Reference: http://europeancourier.org/test/2011/08/10
Growth Rate of Google+Google+ currently has above 32 million unique users.Mark Zuckerberg is the most followed user on Google+More than 2,50,000 followers.
Facebook Users by Countries – top 10 (inmillion)United states of America – 146.6Indonesia – 33.9United Kingdom – 27.5Turkey – 24.8Philippines – 20.8France – 20.3India – 18.8Mexico – 18.8Italy – 17.8Canada – 16.6Facebook does not seem popular at all inChina, where there are only 0.3 million users.
Top Facebook users in Indian Cities Mumbai has the highest Facebook user base in India with 3.7 million FB users (18th in the world), while Delhi (1.6 mln)Top 5 city in use of G+ Bangalore (1.3 mln) rank 36th & 38th respectively.BangaloreNew York Interestingly Chennai has 1.2 million FBMumbai being no.3 users showing 101.64% penetrationNew Delhi no.4 (among internet users). So at anLondon average, every Chennai internet user has atleast 1 profile / page on FB. Pune comes in at 6th position with 830,000 Facebook users.
Male Population Dominates Google+Facebook usage in India is highly skewed towards males (71%) – with only 29% of users beingfemales!
Top 10 Occupations On Google+ Occupation Percenta ge Engineer 29% Developer 17% Designer 14% Software Engineer 12% Web Developer 5% Writer 5% Software 5% Developer Programmer 5% Photographer 4% Teacher 15%
Top 10 Companies Represented By Google+ Users Company No. of People Google 9704 Self-Employed 6949 IBM 5081 Infosys 3989 Accenture 3792 Tata Consultancy Services 3620 Freelance 2009 Microsoft 2856 Apple 2482 Cognizant Technology 2417 SolutionsThe numbers are not a lot to draw any meaningful insights but good to seeInfosys, TCS with high numbers there. Gmail being a ubiquitous mailingsystem could be a huge reason why many would be driven to sign-up on thenetwork.
WANT vsWanting something means thatyou currently desire to possess it LIKEor experience it.Intent search Liking something just means it pleases you, whenever its around or whenever you experience it Content search
Highly Targeted Advertising With Google Plus,Ie what you want & what you likeGoogle is poised to fuse search intent (what traditional search engineadvertising is based on) &user behaviour (social indicators from users).there is a lot of new potential for extremely specific targeting based on user-submitted data, too.
Google Plus Adoption by Businesses / Brandsmight be slow initially, but over a period of time, it will surely catch on.Business/ Brand public profiles will be integral part of SERPs (Search EngineRanking Pages) and will be tightly integrated with search engine. This willattract lot more traffic to the brands & businesses than probably whatFacebook or Twitter do today.Having said that, a lot will also depend on how open Google Plus makes itselfto developer ecosystem. They need to release the APIs at the earliest to ensurethat apps are build around it. And looking at how well Google has put up theApps Marketplace,we will soon see a large developer ecosystem around Google Plus.So, Brands & Businesses need to move fast and start making their presence felton Google Plus. Some are already on it – MTV India is the first Indian Brand onGoogle plus !
marketing ploy by Google where they’ve asked their employees tocirculate these images or they’ve been created by anti-facebookerswho’ve been waiting for someone to do come up with something thatcan rival FB.
development of G+ has finally got Google, the omnipresent status.Google had every trick in the book, from Google Docs, Google Earth & Gmail toimage sharing Flickr, video sharing YouTube & a blogging portal in Blogspot; a truly global social networking site was the only thing that was missing. WithG+, it seems circle is complete. Although, some would argue that Google alreadyhad Orkut, but as mentioned, Google really wanted a GLOBAL social networkingsite and according to their Google Earth, the planet has 200+ countries and not justIndia & Brazil. Hence, G+.Reality Check – Google+ is the fastest growing website but still it’s far fromcatching up with Facebook’s 750+ million users. And Facebook is just one stepaway from Gmail once @facebook.com mail id starts working in its full fledgedavatar.
Thank you for patient hearingWe would like to have your participation for some Q & A
Google’s name was derived after which word ???A) go- girlB) gogoolC)goggle
Mark Zuckerberg comes at what rank in forbes billionaires rich list A) 3rd B) 7th C) 44th D) 52th Ref: http://www.forbes.com/profile/mark-zuckerberg
Which actor’s Photo was on original facebook homepageA) Marlon brandoB) Al PacinoC) Morgan freeman