Google Base

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Google Base

  1. 1. Google Base By Rohit Ghatol [email_address]
  2. 2. How does Google search works? <ul><ul><li>Google crawls up the content of many sites and organizes the information </li></ul></ul><ul><ul><li>When a user searches for something, Google typically presents the matching web pages in the order of their rank </li></ul></ul><ul><ul><li>Google tries to organize the data reading the contents of the page </li></ul></ul>
  3. 3. Issues with Google Search <ul><ul><li>Data presented is web pages </li></ul></ul><ul><ul><li>Reaching to the right kind of data is difficult </li></ul></ul><ul><ul><li>One can not search based on attributes of the information the user is looking for. (Even if one claims so, it is not effective) </li></ul></ul>
  4. 4. What do we need from Search? <ul><ul><li>Ability to categorize data when it is loaded for effective search </li></ul></ul><ul><ul><li>Ability to search data using attributes </li></ul></ul><ul><ul><li>Ability to search data with some constraints </li></ul></ul>
  5. 5. What is Google Base? <ul><li>Google Base is a place where you can easily submit all types of online and offline content, which we'll make searchable on Google (if your content isn't online yet, we'll put it there). You can describe any item you post with attributes , which will help people find it when they do related searches. In fact, based on your items' relevance, users may find them in their results for searches on Google Product Search and even our main Google web search . </li></ul>
  6. 7. Scenario - Restaurant Search <ul><li>Imagine, you wish to search for a restaurant, see what comes to your mind. &quot;I want to go to Italian restaurant, should be elegant, and should have wonderful wine selection range. Ohh! Ensure it is not more than 5 blocks from my workplace&quot; Notice any thing special..... </li></ul>
  7. 8. Scenario - Restaurant Search <ul><li>Let me help you &quot;I want to go to Italian restaurant, should be elegant , and should have wonderful wine selection range. Ohh! Ensure it is not more than 5 blocks from my workplace&quot; Attributes are the key to searches, this is where Google Base is valuable! </li></ul>
  8. 9. Get started - post items on Base: <ul><li>One at a time </li></ul><ul><li>Have 10 or fewer items? Fill out our web form for each item you would like to post. </li></ul><ul><li>Bulk upload </li></ul><ul><li>Upload a spreadsheet or XML file describing lots of items. </li></ul><ul><li>API </li></ul><ul><li>Code your way from your system to ours. </li></ul>

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