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Branding of pepsi cola
 

Branding of pepsi cola

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The presentation contains the branding strategy of pepsicola in India.

The presentation contains the branding strategy of pepsicola in India.

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    Branding of pepsi cola Branding of pepsi cola Presentation Transcript

    •  
      • Rohit Dobaria
      • Viral Jani
      • Jigar Modi
      • Sandip Rana
      • Arvind Senta
      Prepared by:
    • Pepsi Brand Evolution
    • Pepsico
      • Founded in Delaware - June 8, 1965
      • Reincorporated in North Carolina – 1986
      • Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist.
    • Products - Beverages
      • Pepsi
      • Aquafina
      • 7up
      • Tropicana
      • Slice
      • Mountain dew
      • Mirinda
      • Nimbooz
      • Cheetos
      Products - Foods
      • Kurkure
      • Lay’s
      • Lehar
      • Uncle Chipps
      • Aliva
    • And many more such as..
      • Fritos
      • Gatorade
      • Quakers
      • Walkers
      • Mother’s
      • Propel zero etc.
    • Pepsi
      • Brand consists of name, symbol, slogan and celebrities etc.
      • It carries brand value.
    • How did name “Pepsi” come?
      • Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe
      • Gradually it changed its name to Pepsi.
      • When pharmacist Caleb Bradham concocted the kola nut, pepsin, sugar, and vanilla mixture in 1893 , he called it Brad’s Drink.
      • When it became popular, he changed the name in 1903 and began the Pepsi Cola company .
    • Logos
      • Pepsi-Cola Logo Timeline
      • 1898: Pharmacist Caleb Bradham renames "Brad's Drink” - Pepsi-Cola.
      • 1903: The Pepsi-Cola trademark is registered.
      • 1906: Modified script logo is created along with the slogan, "The Original Pure Food Drink.“
      • 1933: A giant candy company Loft, Inc. buys the company in 1931, Pepsi-Cola sells for 10 cents in a 12-ounce bottle. The tagline "Refreshing & Healthful" is added to the Pepsi bottle logo. When the price of a "twelve full ounce" bottle is slashed to 5 cents, the tagline is dropped .
      • 1940: New CEO Walter Mack adopts standardized embossed 12-oz. bottle , which debuts with the "Pepsi-Cola" label blown and baked into the glass.
      • 1941: To support the war effort, the Pepsi bottle crown colors change to red, white and blue
      • 1943: The logo incorporates a "bottle cap" look . The bottle cap logo includes the tag, "Bigger Drink, Better Taste.“
      • 1962: A "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.
      • 1973: The logo evolves into a boxed look with minor typeface changes.
      • 1991: "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package.
      • 1998: In celebration of the company's centennial, Pepsi unveils a new look – a three-dimensional globe against an ice blue background, which becomes a universal symbol for one Pepsi family
    •  
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    • Joy of Pepsi
    •  
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    • Taglines
      • 1990-1991 - Yehi hai right choice Baby
      • 1999-2006 - Ye dil maange more
      • 2003-2005 - Ye pyaas he badi
      • 2008 - Ye hai youngistan meri jaan
      • 2009 - Youngistan ka wow
      • Current - Change the game
    • Celebrities
      • Has used many celebrities for endorsement such as
        • Sachin, (previously)
        • Amitabh,
        • Shahrukh khan, (previously)
        • Late Michael Jackson,
        • Dhoni etc.
    • Brand Value
    • Brand value of Pepsi
      • 2010
      • $ 12,762 million.
      • 58 th rank in top 100 Most Valuable Brands in the world
      • -15% change as compared to 2009.
      • 2004
      • $ 12,066 million.
      • 23 rd rank.
    • Some of the hoarding ads.
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    • Ad by Pepsi on April 1 st 2000
    •  
    •  
    • Interesting Video ads by Pepsi
    • Thankzzz…