Which organization started as a radio
show by advertising executive Marcel
Knobil, on BBC Radio London, and aimed
to provide ordinary customers an insight
into the significant brands that touched
When British soldiers landed on the
beaches of Normandy during World War
II, they carried with them a powerful
nutritional supplement introduced by
Glaxo, along with the ammunition for
Mr. NL Mehra was initially a cloth trader
who diversified into bath fittings under
the brand name Essco.
To launch the company
internationally, he changed its name to
how we know it today.