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A study on Coca Cola

A study on Coca Cola

Rohitha Sankar
BA Journalism

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Coco Cola Presentation Transcript

  • 1. A Study on Coca Cola
  • 2. HISTORY Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machine internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944) or (in European and American countries) as cola or pop.
  • 3. HISTORY ……….contd……. In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Cola. Pemberton claimed Coca-Cola cured many diseases, including dyspepsia, neurasthenia, and headache .
  • 4. Brands Available Thumps UpThumps Up is a carbonated soft drink popular in India, where its bold, red thumbs up logo is common.Introduced in 1977 to offset the expulsion of The Coca- Cola Company and other foreign companies from India, Thumps Up, Limca, and Campa Cola gained nationwide acceptance.
  • 5. Sprite Sprite is a transparent, lemon-lime flavored, caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. It comes in a primarily silver, green, and blue can or a green translucent bottle with a primarily green and blue label. In 1978, Sprite became the market leader position in the lemon soda category. In the late 1980s, Sprite became popular through the teenage group. In 2000, Sprite commissioned Temper to design a can which saw the design on 300 million cans across Europe.
  • 6. Fanta Fanta has its origins in Germany, when a trading ban was placed on that nation by the Allies during World War II. Max Keith, the man in charge of Coca-Colas operations in Germany during the second World War, decided to create a new product for the German market created using only ingredients available in Germany at the time, including whey and pomace – the "leftovers of leftovers", as Keith later recalled. The name was the result of a brief brainstorming session, which started with Keith exhorting his team to "use their imagination"("Fantasie" in German), to which one of his salesmen, Joe Knipp, immediately retorted "Fanta"
  • 7. Limca Limca is a lemon and lime flavoured carbonated soft drink made in India and certain parts of the U.S. In 1992, when the government allowed Coca-Cola to return, at the same time as it admitted Pepsi for the first time, Coca-Cola bought Limca, Thums Up, Maaza and other drink brands. Like other sodas, Limca is generally sold in glass bottles within India, which are returned to the store or restaurant after the contents have been drunk.
  • 8. Maaza Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh, the most popular drink being the mango variety so much that over the years, the Maaza brand has become synonymous with Mango. Maaza currently dominates the fruit drink category and competes with Pepsis Slice brand of mango drink and Frooti, manufactured by Parle Agro. Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly sweeter than Slice. Maaza claims to contain mango pulp of the Alphonso variety, which is known as the "King of Mangoes" in India.
  • 9. Kinley Kinley is a brand of carbonated water sold in India. An High quality bottled water .
  • 10. GEORGIA A ready-to-serve canned coffee, GEORGIAS flavor blends are a favorite among hard-working people. Available in the following flavors: Almond Coffee Milk, Chocolate Coffee, Chocolate Coffee Milk, Cinnamon Coffee Milk, Coffee, Coffee Milk, Coffee Milk Vanilla, Coffee Soy Milk and Guaraná Coffee. Available in the following locations: Bahrain, India and Japan.
  • 11. Minute Maid Pulpy Orange Minute Maid is a product line of beverages. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. The Minute Maid company is now owned by the Coca - Cola Company, and is the worlds largest marketer of fruit juices and drinks.
  • 12. This is the original vintage colorAdvertisement of CoCa Cola in1920 , in classic script style atUSA.This advertisement depicts contourshaped glass full of delicious andrefreshing CoCa Cola.The Artist is Unknown.
  • 13. This is the originalAdvertisement, in the year1935-1936 by artist WyethIn United States of America
  • 14. 1938International trucksOriginal vintage advertisementBy Unknown artist in Canada
  • 15. 1940 original advertisementof CoCa ColaUnknown artistIn United States of America
  • 16. 1950 CoCa Cola original vintageAdvertisement.With a view of a Soda fountainmachine and the Coke Sprite.Boy wearing a soda jerk hat.Unknown artistCanada
  • 17. 1960 CoCa ColaadvertisementMirror wear aroundedgesIn United States ofAmerica
  • 18. 1967 – 1970CoCa ColaVintageadvertisementOf the easy openFlat Top can ………..
  • 19. In 1976 CoCa Cola introduced anew Campaign presenting thebrand as the Soft drink for alloccasions
  • 20. In 1982 Coca Cola launchednew advertisement campaign“Coke is it”.The direct, positive statementwas meant to appealthe forthright mood of Americans
  • 21. In 1993 CoCa Cola advertisementintroduced a memorable “Always CoCa Cola
  • 22. In 2002 the advertisement wasas follows…………….