Ashok Leyland

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  • 1. (GROUP 1) • Rohit Dhoundiyal • Devendra Malviya • Vikram Bhopi • Nisha Bhagat • Amey Koli • Kazim Rizvi • Monika Gaikwad • Akash Juikar • Ankita Kamalkar • Kiran Adkar
  • 2. Genesis of Ashok Leyland • Formed in the year 1948 by “Mr. Raghunandan Saran” as “ASHOK MOTORS”, to assemble Austin Cars. • Renamed & Started Mfg. Commercial Vehicles in 1955 with equity participation by “LEYLAND MOTORS”. • 2nd Largest Commercial vehicle company in India. • Market Share of 28% (2007-2008) in Medium & Heavy Commercial Vehicle. • Market Leader in Bus Segment , and Claims to carry 60 Million Passengers Daily.
  • 3. B.O.D MR. DHEERAJ G. HINDUJA (CHAIRMAN) MR. R. SESHASAYEE (EX. VICE CHAIRMAN) MR. VINOD K. DASARI (MANAGING DIRECTOR)
  • 4. PRODUCTS  Buses  Trucks  Light Vehicles  Defence Vehicles  Power Solutions
  • 5. MISSION • Large Production. • Modernization. • Global Benchmarking our Product, Process & People. • Identifying with Customer. • Good Relationship Management.
  • 6. VISION • Leadership in Medium & Heavy segment. • Significant presence in World Market. • Customer Satisfaction.
  • 7. Performance Highlights
  • 8. Success Formula It has been able to achieve all this capitalizing on his strengths of:  Providing Superior Value proposition to the Customer .  Having the largest distribution & Service network.  To increase it’s reach to rural India.
  • 9.  Continuous expansion of network partners.  It’s overall portfolio consists of 11 basic models & over 150 variants spanning across all segments of the industry.  It’s foray is into Alternate fuel segment.
  • 10. Ashok Leyland's Future Plans Consequently, additional investment in the areas of R&D and Marketing & Customer interface has been announced.
  • 11. Competitor Analysis Major Competitor of Ashok Leyland : • TATA MOTORS • EICHER MOTORS 6% 6% Market Capital ASHOK LEYLAND TATA MOTORS EICHER MOTORS 88%
  • 12. Sales Turnover Net Profit 1% 7% 19% 29% 80% 64% ASHOK LEYLAND ASHOK LEYLAND TATA MOTORS TATA MOTORS EICHER MOTORS EICHER MOTORS
  • 13. Automobile Industry In India • Sixth largest car and commercial vehicle mfg. industry in India. • India mfg. 11 million vehicles every year. • 34 Billion Dollar turnover. • Provides Employment to 13 Million people directly & indirectly. • Automobile Industry is 5% of the Total GDP of India. • By 2015, Annual vehicles sales has been projected to increase to 20 million .
  • 14. Vehicle Composition 16% 9% CARS COMMERCIAL & 3 WHEELER 75% 2 WHEELER • 91% Vehicles sold are used by Households. • 9% Vehicles sold are for Commercial Purpose.
  • 15. CONCLUSION Ashok Leyland provides Commercial Vehicles with World Class Technology that is relevant, appropriate & affordable. In an Atmosphere that nurture’s Creativity & Innovation, 1000+ Product development Team seeks to Harness and Adopt Technology that provide value to Consumers as well as Safety and Environmental Issue.
  • 16. ANY QUESTION