(and advice from a Marketer
on how to manage it)

Do you think that spam only
works on stupid people?

Actually, anyone can fall for it.
There are two kinds of spam:

Type 1: Idiotic spam
• Viagra or sex
enhancement
• Naked pictures of
famous people
• Weight-loss scams
• Get rich quick
schemes
Who falls for it = Idiots

Type 2: Content spam
• Games & quizzes
• Personality tests
• “Free” application or
content downloads
• Seemingly useful
services that also sign
you up for spam
Who falls for it = All of us

How does content spam work?
It usually starts with
an offer that is
somehow
interesting
or compelling.

Which leads you
to something
that seems
credible and
engages you
to interact:

They use content to get you to
invest your time for some sort of
payoff (ie – your IQ score):

Before the payoff, you are asked
for a piece of private information
(like an email or cell phone #):

Secretly in
another
window or
below your
screen, the
terms and
conditions
are outlined:

By completing the challenge and
getting the payoff, you have
automatically signed up for a
service you didn’t want:
And even if you cancel, you’re
stuck paying for the first month.

Obviously, the best defense is
never to get sucked into this content.
But sometimes you can’t help it –
so what else can you do?
Find out at:
www.tinyurl.com/contentspam

About the Author:
Rohit Bhargava is an author, blogger,
marketer and presenter. He speaks and
writes often about putting more
authenticity and personality back into
business – the opposite of what spam does.
Check out his book:
Personality Not Included
www.readpni.com