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Why Spam Works: And What To Do When You Get Hit
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Why Spam Works: And What To Do When You Get Hit

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A presentation about the two kinds of spam, which one works on all of us, and what to do if you accidentally get sucked in.

A presentation about the two kinds of spam, which one works on all of us, and what to do if you accidentally get sucked in.

Published in: Self Improvement

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  • 1. Why Spam Works And Advice From A Marketer On How You Can Fight Back To Manage It by Best Selling Author of Likeonomics CEO of Influential Marketing Group ORIGINALLY PUBLISHED ON FEBRUARY 22, 2009 ROHIT BHARGAVA
  • 2. Do you think that spam only works on stupid people?
  • 3. Actually, anyone can fall for it. There are two kinds of spam:
  • 4. Type 1: Idiotic spam Who falls for it = Idiots • Viagra or sex enhancement • Naked pictures of famous people • Weight-loss scams • Get rich quick schemes
  • 5. Type 2: Content spam • Games & quizzes • Personality tests • “Free” application or content downloads • Seemingly useful services that also sign you up for spam Who falls for it = All of us
  • 6. It usually starts with an offer that is somehow interesting or compelling. How does content spam work?
  • 7. Which leads you to something that seems credible and engages you to interact:
  • 8. They use content to get you to invest your time for some sort of payoff (ie – your IQ score):
  • 9. Before the payoff, you are asked for a piece of private information (like an email or cell phone #):
  • 10. Secretly in another window or below your screen, the terms and conditions are outlined:
  • 11. By completing the challenge and getting the payoff, you have automatically signed up for a service you didn’t want: And even if you cancel, you’re stuck paying for the first month.
  • 12. Obviously, the best defense is never to get sucked into this content. But sometimes you can’t help it – so what else can you do? Find out at: http://www.rohitbhargava.com/2009/02/contentspam.html
  • 13. + THIS PRESENTATION IS PART OF THE www.trustimg.com/useful SEE MORE PRESENTATIONS OR DOWNLOAD A PDF:

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