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Likeonomics: The Book

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The official book launch presentation for LIKEONOMICS - a new book on how to be more believable. Presented at the Mashable Connect conference in Orlando, Florida on May 13th.

The official book launch presentation for LIKEONOMICS - a new book on how to be more believable. Presented at the Mashable Connect conference in Orlando, Florida on May 13th.

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  • John D Rockefeller – the world’s first billionaire.
  • Like many billionaires, he didn’t have a great reputation and it got a lot worse in 1914 when 19 coal workers were killed by the National Guard.
  • Much like the crisis of today, he decided to hire a world renowned PR consultant, Ivy Ledbetter Lee – often considered the founder of modern
  • Rockefeller gave dimes to people on the street, which completely reinvented his image.
  • Misleading claims
  • Misleading claims
  • Has been posting videos of songs for the last 4 years#18 Most Subscribed Musician in UK with more than 70,000 subscribersVideos have been viewed more than 27 million timesOpened for Shakira in Brazil in November of last year
  • ChristianRinges – Norwegian Millionaire
  • Misleading claims
  • Transcript

    • 1. LikeonomicsA New Book On How To Survive The Modern Believability Crisis
      Rohit Bhargava
      Author, Personality Not Included
      SVP, Global Strategy & Marketing, Ogilvy
      Professor Of Marketing, Georgetown University
      @rohitbhargava
      #likeonomics
      The Official Launch
      Presentation From:
    • 2. THE BIG QUESTION:
      #Likeonomics
      In our society of constant manipulation, how can brands survive the believability crisis?
      2
    • 3. In 1914, John D. Rockefeller had a big reputation problem.
      3
    • 4. It got a lot worse after the “Ludlow Massacre” where 19 people were killed.
      4
    • 5. So he hired the “father of modern PR” – Ivy Ledbetter Lee to help.
      5
    • 6. Lee suggested Rockefeller hand out dimes to people on the street to repair his image.
      6
    • 7. Nearly 100 years later, this culture of “spin” has only gotten worse – fueling a modern believability crisis.
      7
    • 8. 8
    • 9. In contrast, Ana Free is a singer who launched her career through YouTube, where she has over 27 million views.
      9
    • 10. What is Likeonomics?
      10
    • 11. Likeonomics
      explains the new affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.
      11
    • 12. Likeonomics is simple.
      12
    • 13. Likeonomics is human.
      13
    • 14. Likeonomics is brutally honest.
      14
    • 15. Likeonomics is emotional.
      15
    • 16. #Likeonomics
      The new global currency isn’t made of paper, it’s made of relationships.
      16
    • 17. Thank you!
      Visit www.likeonomics.com for an exclusive sneak peek at my upcoming book.
      Twitter:
      @rohitbhargava
      1st Book Website:
      www.readpni.com