What Makes
So Convincing?
5 Marketing Lessons From
Infomercials For ANY Business

“But wait, there’s more!”
If this phrase
makes you
cringe, it
shouldn’t.

Informercials
help brands
sell over $4
billion of
products
and services
every year.

Ever wonder
why they
work?
Here are
5 reasons:

1. Have a backstory
A hard working Amish
craftsman builds it with Combined with
authentic “Amish Oak” “engineering genius To deliver a “real
from the China coast” wood mantle”
electric fireplace

2. Show the product in action

3. Use real testimonials

4. Make a specific offer.

5. Give a reason to act NOW.

About the Author:
Rohit Bhargava is an author, blogger,
marketer and presenter. He speaks and
writes about putting more authenticity and
personality back into business.
If you liked these slides, read his book:
Personality Not Included
www.readpni.com