2012 Edition: 15 Business & Marketing Trends That Matter

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 2012An Influential Marketing Blog Presentation 15 Marketing & Business Trends That Matter In 2012 By Rohit Bhargava www.aboutrohit.com

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 2012 Introduction“The most reliable way to anticipate the future is to understand the present.” - John Naisbitt, Author of Megatrends (1982)This is not a presentation about where the world will be in ten years. It is a curated look at some of the biggesttrends that matter for business globally and will grow in the coming year. As a marketer and author, the types of yearlytrend predictions that I love to read are those which explain the world through business … so that’s what I have tried todo here. I hope you enjoy these trends and find them useful! Please visit my blog at www.rohitbhargava.com toshare comments or send me an email at influentialmarketing@gmail.com.Why Do These Trends Matter? 5 Reasons Trend Predictions Fall ShortEvery trend noted in this presentation is supported There are lots of trend reports published around the beginning of the year.by real life examples. In many cases, I have spent Some are great and some aren’t. Here are a few of the common reasonsmonths reading about people and businesses that trend predictions don’t work or fall short (and pitfalls I tried to avoid):describe the trend and considering whether it is atrend at all. The 15 selected and included in this 1. Too Obvious – Great trend predictions usually dig deeper.presentation are the ones that made the cut and 2. Tunnel Vision– Big trends reflect on society, not just a niche area.have momentum to actually matter in 2012. 3. No Proof – Trends should have real proof happening right now. 4. Lack Of Time – Hastily written blog posts only scratch the surface.What Is Different This Year? 5. Self Serving – Trends with a personal agenda feel contrived.Last year, I focused solely on marketing and socialmedia. This year, the lens is bigger – to include To download this presentation (and moretrends from business that will effect the worldbeyond just marketing. To read last year’s trends, exclusive content), visit my Facebook page atvisit http://bit.ly/15trends. http://www.facebook.com/rohitmarketingauthor

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 2012The 15 Trends At A Glance1. Corporate Humanism – Companies find their humanity.2. Ethnomimicry – Business looks to ethnography for inspiration.3. Social Loneliness – Despite online friends, loneliness grows.4. Pointillist Filmmaking – New form of collaborative filmmaking.5. Measuring Life – Every aspect of life is measured/analyzed.6. Co-Curation – Curation grows more collaborative.7. Charitable Engagement – Charities try to engage AND fundraise.8. Medici Marketing – Multi-disciplinary marketing explodes.9. Digital Afterlife – Digital tools simplify honoring loved ones.10. Real Time Logistics – Real time info helps improve supply chain.11. Social Artivism – Using art for activism gets social.12. Civic Engagement 2.0 – New sites increase civic engagement.13. Tagging Reality – Real objects & images unlock virtual content.14. ChangeSourcing – Crowdsourcing enables social change.15. Retail Theater – In-store experience drives loyalty & purchase.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 20121. Corporate Humanism RT @rohitbhargava - 2012 Trend #1: Corporate Humanism – Companies find more ways to avoid being faceless and find their humanity. EXAMPLES:SUMMARYPeople buy from people. Thanks to Aviva, Ally, Dominos, Best Buythe growth of social media and ashifting philosophy across marketing Aviva: With a mission to “put the humanityorganizations, corporate humanism back into life insurance” – the world’s 6this “going viral” with more brands largest life insurer promotes“Youmanity” byfocused on creating fundamentally encouraging people to spread kindness.more human businesses through Best Buy: As one of the most active brandseverything from using social with social media and training, Best Buy hasnetworking to better employee pioneered a new model of retail whereengagement and empowerment . employees become more deeply trusted brand stewards, and consumers respond.In 2012, more brands will focus on AllyBank: Launched in a time of unfair bankcreating policies and practices that fees, Ally creates fairer banking by avoidingdemonstrate more humanity, legalese and using straightforward talk.encouraging employees to more Domino’s: Not only did Domino’s admit theirpublicly represent their companies, pizza was bad and reinvent the recipe lastspending more time listening and year, they also introduced tools like the realreacting to customers, and even time tracker to reinforce that real people arereshaping their business models. making your pizza (and working quickly).

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 20122. Ethnomimicry RT @rohitbhargava – 2012 Trend #2: Ethnomimicry – Human behavior and social interaction inspires new tools and products that fit our lives. EXAMPLE:SUMMARYIn 1941, Swiss engineer George de Mestral Google+removed burrs from his dog and was With a stated goal of using humaninspired by that natural design to create behaviour to inspire a more intuitiveVelcro. It is still one of the most popular social network, Google Plus hasexamples of the power of biomimicry – a continued to grow – and break newdiscipline of science that uses the natural ground with everything from theirworld to inspire new scientific innovation. circles interface to the hotly debated policy of requiring people to use theirIn 2011, more businesses started using real names for accounts.human social interactions to inspire similarbreakthroughs. Ethnographic analysis of EXAMPLE:how people interact in the real world is Emotion Lightingleading to new social tools or products When designer Andrew Williams seeswhich mimic human behaviour. a mimosa plant close in response to a touch – he sees inspiration. That ledMicrosoft’s Kinetic gaming device is one him to design emotion: “a lightingpopular example of a new crop of products concept that appeals to humanand tools that learn from how we behave senses.” His emotion lamp reacts toand interact to fit more seamlessly into the you, lighting and moving based on thefabric of our lives. change in current triggered by touch.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 20123. Social Loneliness RT @rohitbhargava - 2012 Trend #3: Social Loneliness – Despite online social connections, people often feel a real world sense of loneliness.SUMMARY EXAMPLE:A groundbreaking study from Duke Toyota Venza: This Is LivingUniversity in 2009 found that 25% of all In a set of popular ads for their new car,people said they have no one with whom Toyota parodies overconnected youththey would discuss important matters – 3x who rely on social media for friendshipsas high as the number was in 1985. The and contrasts them with the olderdiscomforting truth is, social media may generation who rely on real life friendsnot be making us more social at all. instead. The main message: you don’t need social media to have a social life.More pop culture references are starting topoint to this increasingly individual lifestylewe are all heading towards and in 2012 this EXAMPLE:social loneliness will lead to opportunities Couchsurfing.comfor companies who can create solutions to What if you had a friend in every cityhelp people connect online and offline. around the world? That is the mission behind this wildly popular site that letsUltimately the best solution is to focus travelers find a local to show themon the quality of friendships instead of around a new city, and put them up onthe quantity – making the real cure to their couch. Using social tools to enablesocial loneliness clear: you need to get to real life meetings, with safety featuresknow people beyond their last tweet. built in will continue to rise.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 20124. Pointillist Filmmaking RT @rohitbhargava - 2012 Trend #4: Pointillist Filmmaking – Stories of humanity are told through curated collections of very short film clips.SUMMARY EXAMPLE:If you have heard of Pointillism, you would Mont Blanc – The Beautyprobably know it as a painting technique of a Secondpopularized in 1886 by Georges Seurat To celebrate the 190th anniversary ofwhere painters use millions of small dots to the invention of the chronograph, Montcreate a larger image. Blanc solicited 1 second films from around the world and aggregated themThe idea behind pointillism also describes a together to tell a story about the beautygrowing movement in film to bring of human experience.together a large number of short clips totell a broader story. Recent exampleshave included marketing campaigns for EXAMPLE:products or social cause related efforts that One Day On Earthsolicit video entries from around the world Inspired by their success in 2010, onand then edit them together to tell a story. 11.11.11 this project challenged people around the world to submit a film theyAs film editing becomes easier, in 2012 created on that date, and people fromlook for more organizations to use this hundreds of countries participated. Themethod to increase consumer engagement resulting footage is being compiled intoand tell big stories without big budgets. the ultimate time capsule to tell a story of what the world was doing that day.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 20125. Measuring Life RT @rohitbhargava - 2012 Trend #5: Measuring Life – Tracking tools offer individualized data to monitor and measure all areas of your life.SUMMARY EXAMPLE:Data has always been an important Jawbone UP Wristbandcomponent of research or how companies Popular bluetooth headset makerplan for the future of their business. In Jawbone branched out this past year2012, all sorts of analytics will be an with the release of their new wristbandeven bigger part of how each of us which helps monitor your daily activity,measure and manage our lives on a meals and sleep patterns. The comingdaily basis as well . year will likely see more data-enabled personal life management gadgets.As data visualization (a 2011 trend)continues to grow, making sense of data isfinally becoming as easy as it is to collect EXAMPLE:that data in the first place. That is leading Kloutto new innovative products like the ZEO Ever since Technorati was assigning asleep manager which allows you to track number ranking for each blogger,your sleep patterns and graph the data. people in an online social context have hungered for the validation of ratings.Similar products and services help you Klout continues to grow as an exampletrack your own health, measure your social of a social media ranking tool, offeringinfluence, not to mention set goals. an instant metric on personal influence.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 20126. Co-Curation RT @rohitbhargava - 2012 Trend #6: Co-Curation – Curation gets more collaborative as amateurs & experts combine forces to curate information.SUMMARY EXAMPLE:Curation has been the buzzword in media Storyfuland marketing for several years, but now a Founded with the mission of helping tonew collaborative form of curation is create “cooperative, socially usefulemerging. In 2012, curation will extend journalism” – Storyful has rewritten thebeyond a few passionate individuals rules around journalism by allowingscouring the web to organize content. readers to co-curate content along with journalists to add a real and authenticCo-curation will bring a group dynamic dimension to all types of stories.to the power of curating the best of theweb – so more people share theirexperiences and expertise together. EXAMPLE: FuturityThis will result in a new class of content The world’s universities are accumulating andonline which may sit between a Wikipedia publishing research at rapid rate, but makingentry and an authoritative article on a topic. sense of it all is tough. Futurity is a site thatCo-curated information may easily start to aggregates highlights of research frombecome the defacto source on a wide universities around the world and uses peerrange of topics, because multiple groups review to distill the information. The result is aare adding their unique points of view to uniquely practical site making dense researchbring together every angle of an issue. more accessible and ultimately useful.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 20127. Charitable Engagement RT @rohitbhargava - 2012 Trend #7: Charitable Engagement - Charities combine fundraising with engagement to inspire loyalty among supporters.SUMMARY EXAMPLE:One of the biggest debates in the nonprofit WaterForward.orgsector recently has been about the rise in The innovative idea behind this“slacktivism” where charities were so campaign from Charity Water uses socialfocused on one-button single-text message influence to encourage people to “pay itdonations that they were encouraging a forward” with donations on behalf of theirsort of disengaged participation from large friends. You need an invite to participate,numbers of people. and contributors are featured in a book and encouraged to involve their friends.In 2012, more charitable organizationswill be rethinking the focus on quickdonations and actively promote EXAMPLE:participation through gaming and Jamie Oliver’s Food Revolutionbehavioural principles for engagement. Celebrity chef Jamie Oliver spent most of 2011 promoting healthier school lunchesAs a result, people will start to make – and making political enemies. His Fooddeeper commitments of time & passion to Revolution is breaking new ground bycharities beyond donations. From attending using a combination of reality show stylereal life activities to leveraging their online entertainment, gaming, onlinesocial networks, this will lead to more engagement and political activism toengaged public participation. reinvent our kids health at schools.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 20128. Medici Marketing RT @rohitbhargava – 2012 Trend #8: Medici Marketing – Thinking from multiple disciplines is combined to make marketing more engaging, creative or useful. EXAMPLE:SUMMARY The Creators Project* Back in 2006, a consultant A partnership between Intel and named Frans Johansson Vice, this program celebrated artists wrote a book about the who use digital technology to create intersection of culture, engaging visual art from a huge industries & expertise – digital stage at the Coachella music called the Medici Effect, festival to sculptures, films, panels after a family in Florence and live discussions – all culminating who funded creators from in a 3-day exposition in Beijing. different disciplines and fostered the Renaissance.In 2012, marketing will be influenced by EXAMPLE:more thinking from philosophy, Albam Factories Bookjournalism, design, science and other Albam is a small British mens clothingindustries to create a “Medici Effect” brand that decided to partner with teamacross the practice of communications. photographer John Spinks to publish anMore people with nontraditional backgrounds art book all about how their garments arewill contribute to making marketing more produced. The resulting FACTORIESuseful, innovative, creative or valuable. book is a combination of a catalog and coffee table book printed in Germany to*Disclosure – Intel is a client of my employer, Ogilvy a limited edition of 500 worldwide.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 20129. Digital Afterlife RT @rohitbhargava - 2012 Trend #9: Digital Afterlife – New tools simplify creating memorial sites & managing inevitable red tape when loved ones die.SUMMARY EXAMPLE:When a loved one passes away, what 1000memories.comhappens to all their digital assets and data? Inspired by the losses of loved ones, 3 adAs it turns out, this is a much more agency execs created this site to offer ancomplicated (and common) problem than easier way to memorialize those you love.managing a Facebook page. The site has already closed millions in VC funding and is breaking new ground byOver the past year, more companies have simplifying a common desire in a time ofstarted to focus on the digital afterlife, extreme emotional stress. Look for morecreating tools, education and services services to try and fill this need in 2012.to help people manage all the data thatloved ones leave behind after they die. EXAMPLE: Aftersteps.comIn the new year, not only with new startups Focused on the more “logistical” sidestart to make this space more competitive, of death, Aftersteps offers a digitalwe will also see existing social networks service to handle everything from pre-like Facebook add features to make those preparing letters for loved onesplatforms easier to manage in the event of (before you pass) to offering tools fortragedy, and link digital and social tools those left behind to manage finances,more closely to real life services such as plan funeral services and dozens offunerals and memorial funds as well. other common needs.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 201210. Real Time Logistics RT @rohitbhargava - 2012 Trend #10: Real Time Logistics – Online conversation allows instant logistical & supply chain adjustments for brands.SUMMARY EXAMPLE:The constant battle between matching Walmart Labsdemand for any product to supply has In May of 2011, Walmart acquirednever been an exact science. Luckily, mobile commerce startup Kosmix andbrands in a wide range of industries are charged a team of 70 engineers andgetting better at using the stream of real researchers with defining the future oftime commentary offered by consumers mobile and retail. If one of the world’sto generate insights which can help with largest retailers can crack this code, thesupply chain and logistical planning. rest of the world will rapidly follow suit.This is already leading to small changeslike opening checkout lines when irate EXAMPLE:customers tweet about lengthy waits, as SAP’s Social Supply Chain*well as big changes like more quickly As one of the early pioneers of buildingmanaging inventory to avoid selling out too social media intelligence into supplyquickly or overstocking merchandise. chain management, the “world’s leading provider of run-the-business software.”Both are examples of how real time will be a driving force in how the world’slogistics can help businesses of all sizes to largest brands use conversations in realeliminate wastage and maximize profits. time to predict not only what consumers*Disclosure – SAP is a client of my employer, Ogilvy. want, but also where they want it.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 201211. Social Artivism RT @rohitbhargava - 2012 Trend #11: Social Artivism – Artists using creativity to comment on activist issues turn to social media to spread their message.SUMMARY EXAMPLE:The concept of “Artivism” as a way to Artivist Film Festivaldescribe the intersection between art and As this festival moves into its 9th year, itactivism has been around for some time continues to get savvier about integratingto describe things like public art displays social media into the experience to help thewith an underlying social message. activities and films that are promoted be distributed to a wider audience and connectIn 2011, we started to see this type of with more people around the world whoArtivism more actively use social media seek inspiration to do more good.to amplify messages and this trend willcontinue in 2012 as more artists seesocial tools as a way to reach more EXAMPLE:people with their messages and create Estria Foundation: Water Writesgreater social impact from their efforts. Founded by graffiti art “living legend” Estria Miyashiro, the Water Writes campaign was aFor everything from real life murals mural art project across 10 cities to bringshared virally through social media, to attention to the water crisis. Late in 2011, theentire gatherings dedicated to the topic campaign sent US artists to Gaza in an effortand then shared online, Artivism goes to use murals to bring attention to thesocial. “unnoticed part of the conflict” – water.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 201212. Civic Engagement 2.0 RT @rohitbhargava - 2012 Trend #12: Civic Engagement 2.0 – New tools offer citizens that chance to engage easily on civic issues. EXAMPLE:SUMMARYMany cities around the world suffer from an CitySourcedoverall lack of engagement of citizens in Find a pothole on your daily commute?everyday life. Revolutions are a different What about some graffiti on thematter, but when it comes to the simple sidewalk? Now you can share it instantlydaily aspects of what most call “civic duty” with CitySourced, a website and mobile– participation is woefully low. app that lets you identify civic issues affecting safety or the environment andNext year growing usage of a slate of report them to your local city hall fordigital networks and tools will allow people quick resolution.to engage more actively with localgovernment for everything from EXAMPLE:reporting potholes to offering Give A Minutesuggestions for how to improve their If you have ever had an idea that mightcommunity. improve your city but not known where to share it, this is your site. Not only canAs civic engagement gets easier to do you proactively share ideas visually, theonline, more people will participate and all site also features an extremely usefulsorts of good things start to happen – like list of politicians and other influencersmore active citizens, higher voter turnout who have committed to actively listenfor local elections & stronger communities. and respond on the site.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 201213. Tagging Reality RT @rohitbhargava - 2012 Trend #13: Tagging Reality – Using still objects in reality, from buildings to images, to unlock virtual interactive content.SUMMARY EXAMPLE:Since the beginning of the web people Layarhave used keywords for tagging content so A technology platform that took off in 2011 wasit would be easy to find. The next version Layar, which allows anyone to add a virtualof that, so to speak, was when you could layer on top of real content – so everyone fromuse some type of barcode or QR Code as a retailers to magazine publishers can let their“tag” to directly navigate to some sort of audience use a mobile device to unlockwebsite. exclusive content, buy directly, or even layer interactive animation on top of real life.Better quality cameras on mobiledevices now let any object in reality,from a building to a statue, be used as a EXAMPLE:“tag” to unlock interactive content. Sony SmartAR When large electronics manufacturer SonyThis means that just pointing your mobile announced their new Augmented Realitydevice at a building, for example, could technology in mid-2011, there was immediateunlock a performance, or an image of what buzz in tech circles. This new tech will allowthat building looked like 100 years ago. for any object to immediately become aWhen objects in reality can be tagged to gateway to virtual animation – with the likelyoffer exclusive content, anything we see side benefit that other brands will be morecan be a delivery device for learning aggressively launching in this space in 2012.experiences, or entertaining content.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 201214. Changesourcing RT @rohitbhargava - 2012 Trend #14: Changesourcing is crowdsourcing evolved, where people collaborate to achieve real change.SUMMARY EXAMPLE:Crowdsourcing has certainly reached a Self Reported Clinical Trialslevel of maturity and even mainstream In April of 2011, a group of over 500approval through the ubiquity of information patients suffering from ALS experimentedbased services like Wikipedia. The with an unapproved lithium carbonateconcept is now being expanded beyond the treatment – and reported their resultsrealm of information sharing. through the site PatientsLikeMe.com. It set off a debate on patient empowermentCrowdsourcing itself is evolving beyond – but look for more examples in 2012 ofinformation sharing to a point where extreme collaboration like this.people can use the collaborative powerof a crowd to achieve personal, social EXAMPLE:or political change - Changesourcing. Peerbackers.com What Kickstarter did for helping getThis means more than just getting your film creative efforts funded is the missionidea funded. Changesourcing could lead to behind this startup which is oneunexpected medical breakthroughs, game example of a new slate of companieschanging entrepreneurs launching their that Inc Magazine dubbed S2S –companies, revolutions overthrowing startup to startup businesses. Withgovernments and other big changes which Peerbacker, you can get the idea forcan impact the world we live in. your new business funded.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 201215. Retail Theater RT @rohitbhargava – 2012 Trend #15: Retail Theater – The physical in- store experience, enhanced by social media, will drive loyalty and purchase.SUMMARY EXAMPLE:The demise of the physical store in favor of Puma Creative Factorythe ease of online shopping has been At over a dozen locations from Dubai togreatly exaggerated. A recent WPP Prague, Puma has set up public creativenewsletter called experiential retail the new workshops to collaborate with local artists and“watchword for the retail industry.” The bloggers on new designs. The public is invitedword “retail-tainment” has been used by to come in and experience the design processsome to describe the influx of experiential for themselves, and become part of thestores like American Girl Place and Dave & experience online as well.Busters into shopping malls globally.In 2012, we will see more retail stores EXAMPLE:create unique experiences that use theprinciples of theater to engage Villa Sofaconsumers. The web and social media will Dutch furniture brand Villa Sofahelp to extend these experiences and the uses a highly interactive space inaim will be to drive consumer loyalty and their flagship Amsterdam store toincrease frequency of purchasing as well. help their customers imagineRetail will become much more about the what their own homes could beexperience created in store rather than just like with their furniture – and athe availability or price of products. good amount of creativity as well.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 2012RETROSPECTIVE: How Accurate Were The 2011 Trends?Last year I produced my first trend report. Here’s how those trends fared a year later … read them at http://bit.ly/15trends TREND 2011 … A YEAR LATERTREND 1. Likeonomics A This continues to be a big trend, and I signed a deal to write a book on the topic coming out in May 2012! 2. Approachable Celebrity B More celebs use social media, but high profile hiccups (Ashton Kutcher), led to muted celeb excitement. 3. Desperate Simplification A People continue to long for more simplicity in everything from consumer products to choices for healthcare. 4. Essential Integration A The most successful campaigns like Amex’s Small Biz Saturday use deep integration across channels. 5. Rise Of Curation A Curation is still a hot topic, as more brands invest in creating their own media instead of only buying ads. 6. Visualized Data A Data visualization is even more popular as a way to make complex research come to life and be understood. 7. Crowdsourced Innovation C Crowdsourcing as a model may have hit a peak, and glut of “share your idea” sites led to some fatigue. Customer service and instant PR over social media tools is growing in popularity. I spoke at a conference 8. Instant PR & Cust Service A earlier this year dedicated entirely to this topic with over a dozen big brand participants. 9. App-fication Of The Web A There are more apps than ever, Android is growing and tablets are mainstream. Apps are here to stay. 10. Reimagining Charity A Nonprofits and CSR programs continue to pioneer new ways to reimagine charity in 2011, this trend continues. 11. Employees As Heroes B Employees are still the hero sometimes, but in 2011 brand humanism moved beyond just employees. 12. Locationcasting C Broadcasting your location is still a niche activity & hasn’t take off in 2011, due to privacy + complexity issues. 13. Brutal Transparency B Companies are still seeing the benefit of this transparency, but there were relatively few other big stories. 14. Addictive Randomness C Randomness was a great concept, but I didn’t see this take off in 2011 as a guiding principle for campaigns. 15. Culting Of Retail A Coming off another frenzied Black Friday, retail shopping is now more of a cult than ever.

Influential Marketing Blog 15 Marketing & Business Trends That Matter In 2012About the Author ABOUT LIKEONOMICS Likeonomics is a book about how anyone can be more trusted in the midst of our modern believability crisis. ABOUT ROHIT BHARGAVA COMING IN MAY 2012 Rohit is a part of the Strategy & Planning team at Ogilvy, one of the largest marketing agencies in www.likeonomics.com the world and Author of the best selling book Personality Not Included, which was translated into 9 languages. His second book called Likeonomics on how to create a more believable business will ABOUT PNI be published internationally in May 2012 by Wiley. Personality Not Included is a guide toHe writes the top rated Influential Marketing blog and has been featured using personality to create a moreas a marketing expert in The Wall Street Journal, BusinessWeek, human business. It was a global bestWashington Post, NPR and other impressive places. Rohit is an Adjunct seller and published in 8 languages.Professor of Global Marketing at Georgetown University and is proud ofhis reputation as a fun and "non-obvious" keynote speaker who has www.readpni.compresented across the world at events like TEDx, as well as in front ofsome of the largest companies in the world on innovation, business, andwhy marketing is no longer like feeding a baby. ABOUT THE BLOG The Influential Marketing ABOUT OGILVY Blog has been visited by Ogilvy is one of the largest marketing more than 1 million unique communications networks in the world, and has readers and was called been helping to transform brands globally for over “intellectual and educational” 60 years. by the Wall Street Journal www.ogilvy.com www.influentialmarketingblog.com http://www.rohitbhargava.com

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2012 Edition: 15 Business & Marketing Trends That Matter

by Rohit Bhargava on Jan 02, 2012

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2012 Edition: 15 Business & Marketing Trends That Matter — Presentation Transcript