10 Truths of Marketing in a Web 2.0 World

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Keynote presentation from the Austin eMarketing Summit on October 11, 2007.

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10 Truths of Marketing in a Web 2.0 World

  1. FOR MORE FREE PRESENTATIONS, VISIT WWW.ROHITBHARGAVA.COM @ROHITBHARGAVA 10 Truths of Marketing In A Web 2.0 World by Best Selling Author of Likeonomics Founder of Influential Marketing Group KEYNOTE : Presented April 17, 2008 Portland, OR ROHIT BHARGAVA
  2. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style 3 Cliches You May Already Know … 1. Advertising doesn’t work anymore 2. Consumers are in control 3. The long tail is important And 3 Myths You Need To Forget … 1. Transparency is king 2. Blogging is the answer 3. You have no control
  3. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style Why 10 Truths? • The future of marketing is about authentic connections • Blogging is only part of the story • Every business in every industry can use these truths • Understanding these truths inspires ideas and action • I like lists
  4. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style 1. Your secrets are not secrets
  5. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style 2. Authenticity, not transparency Transparency = for lawyers + accountants Authenticity = for brands
  6. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style 3. Personality makes it real The “Dream Swiner”
  7. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style 4. They know you are marketing
  8. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style Section Title Here (Optional) 8 5. Remember you aren’t married …
  9. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style 6. Screwing up is an opportunity Error message from Digg.com Error message from United.com
  10. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style 7. In strangers we (now) trust
  11. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style 8. Features don’t matter FeatureSpeak EmotionSpeak
  12. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style 9. Your mom reads blogs (seriously)
  13. • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level Click to edit Master title style 10. Relevance is content, not ads VS.
  14. + HOW CAN WE HELP YOU? CONCIERGE MARKETING SIGNATURE WORKSHOPS NON-OBVIOUS KEYNOTES CMO CONSULTING AGENCY REVIEWS STRATEGY AUDITS STORYTELLING CONTENT MARKETING DIGITAL CERTIFICATIONS CONFERENCES PRIVATE SUMMITS EXEC RETREATS LEARN MORE ABOUT BOOKING ROHIT TO SPEAK: www.trustimg.com/speaking

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