10 Great Climate
Change Campaigns:
And What They Can
Teach Marketers
By Rohit Bhargava (www.influentialmarketingblog.com)

www.tcktcktck.com
Marketing Lesson:
Use a defined moment in time to create a sense of urgency.

www.ebaygreenteam2.com
Marketing Lesson:
Integrate your campaign with what your business actually does.

www.climatecounts.org
Marketing Lesson:
Provide a service that is useful and helps people solve a need.

www.globalinheritance.org
Marketing Lesson:
Create an immersive experience around your issue to bring it to life.

www.totoroforestproject.org
Marketing Lesson:
Create a strong local connection to make it relevant to your community.

www.ecofont.eu
A less ink-intensive font option.
Marketing Lesson:
Sometimes focusing on the smallest of things can lead to the truly big ideas.

www.rolighetsteorin.se/en/
Marketing Lesson:
Make it easy and fun to participate helping save the plant.wwwww.

www.blackle.com
A black version of
Google uses less
energy and estimates
note that if the real
Google were black, it
would save about 750
megawatt hours per
year of electricity.
Marketing Lesson:
Offer a twist on something that your audience will already recognize.

www.desmogblog.com
Marketing Lesson:
Pick an opponent for people to blame and launch the fight against them.

www.kids-vs-global-warming.com
Marketing Lesson:
Customize your message and content for different audiences.

Why did I share this?
Blog Action Day is a global movement of bloggers to all
discuss the same issue on a single day. This year, the topic
is global warming and for my contribution I thought it
fitting to spotlight some of the best and most creative
marketing thinking that is out there from passionate
people helping spread awareness of climate change.
It is my hope that through sharing these campaigns I can
not only be part of the movement, but also to help inspire
other marketers like me to think bigger about the world
we live in and how marketing can help save it.
Join Blog Action Day 2009 At:
http://www.blogactionday.com

About Rohit
Rohit is a founding member of the
pioneering 360 Digital Influence team at
Ogilvy and author of the award winning
new marketing book, Personality Not
Included. He publishes the Influential
Marketing blog and teaches marketing
at Georgetown University.
www.aboutrohit.com
www.facebook.com/rohitmarketingauthor
@rohitbhargava