FOR MORE FREE PRESENTATIONS, VISIT
WWW.ROHITBHARGAVA.COM @ROHITBHARGAVA by Best Selling Author of Likeonomics CEO of Influential Marketing Group 10 Great Climate Change Campaigns And What They Can Teach Marketers ORIGINALLY PUBLISHED ON OCTOBER 15, 2009
www.blackle.com Marketing Lesson: Offer a
twist on something that your audience will already recognize. A black version of Google uses less energy and estimates note that if the real Google were black, it would save about 750 megawatt hours per year of electricity.
Why did I share this?
Blog Action Day is a global movement of bloggers to all discuss the same issue on a single day. This year, the topic is global warming and for my contribution I thought it fitting to spotlight some of the best and most creative marketing thinking that is out there from passionate people helping spread awareness of climate change. It is my hope that through sharing these campaigns I can not only be part of the movement, but also to help inspire other marketers like me to think bigger about the world we live in and how marketing can help save it. See the results of Blog Action Day at: http://www.blogactionday.com