Customer relationship management (CRM) is about organising information—the phone calls, the emails, all interactions—for strong sales and customer careWhat Salesforce CRM does for youSales reps love Salesforce CRM because everything they need is at their fingertips, in a single online application. Best of all: Managers get an easy overview of reps’ activities and insight into their pipelines, so they can forecast with confidence.
Eliminates the need to install and run the application on the customer's own computers and simplifying maintenance and support. There are some hesitations in adoption here due to security issues — a company’s data is held under the provider’s watch possibly shared with other company’s data.
To run a business, you need to track a lot of information…Salesforce is a centralized place where you can track everything from contacts & accounts to sales deals & documentsBecause everything is on the cloud, all you need is a mobile device and internet connection to access it.
Facilitates deployment of applications without the cost and complexity of buying and managing the underlying hardware and software.
Currently, salesforce.com has not ventured into the iaas domain.Rather than purchasing servers, software, data center space or network equipment, clients instead buy those resources as a fully outsourced service. The whole cloud infrastructure, including servers, routers, hardware based load-balancing, firewalls, storage and other network equipment, is provided by the IaaS provider. IaaS delivers computer and web infrastructure through virtualization. Users can again pay for what infrastructure they require. When a company of IT department wants to outsource and host their data in a virtual world then using something like Amazon’s EC2 cloud is the way to go. Most anything can be run in a virtualized environment with a IaaS, offering massive flexibility. This can be especially helpful to SMBs that want to keep their infrastructure costs low and scale quickly (no hardware to own makes it easy to adjust); not to mention the access to enterprise grade IT for a “pay as you go” model.
The Cloud model has been criticized by privacy advocates for the greater ease in which the companies hosting the Cloud services control, and thus, can monitor at will, lawfully or unlawfully, the communication and data stored between the user and the host company. Instances such as the secret NSA program, working with AT&T, and Verizon, which recorded over 10 million phone calls between American citizens, causes uncertainty among privacy advocates, and the greater powers it gives to telecommunication companies to monitor user activity. The relative security of cloud computing services is a contentious issue which may be delaying its adoption. Some argue that customer data is more secure when managed internally, while others argue that cloud providers have a strong incentive to maintain trust and as such employ a higher level of security.Data SecurityNow from Sony to Google, various corporations have at various times come out in the open about their services being hacked and user data compromised. In a cloud based environment this threat takes on a whole new meaning as by definition cloud computing does not all any data including the most private and confidential documents to remain off the net!OwnershipDid services like Facebook, Yahoo, Google, Dropbox etc. exist a quarter of century back? No. Did businesses exists? Yes. Did personal files exist? Yes. Imagine that you give up your desktop in favor of a Chromebook and a decade from now Google decides that since bottom line is not as good as what it used to be 2011 they would be closing down the service. What do you do? There isn’t much you can do but hope that someone would see this situation as an opportunity for business and offer a (very costly) migration to their service. And this is just one such scenario!Bandwidth DependenceIn case your network in down or your datacard doesn’t work when you are traveling you lose all your data till the time you can connect to the Internet again.
About the company• Best known for its Customer Relationship Management (CRM) product.• Through a streak of acquisitions, has expanded into the "social enterprise arena”• Ranked number 52 in Fortunes 100 Best Companies to Work For in 2011.
Why “Cloud”?• Which symbol do you use to represent Internet on numerous white-board meetings?• Obviously the most widely used metaphor for Internet is cloud.• Cloud computing has derived its name from the same line of thinking.
What is Cloud Computing?• Cloud Computing is a style of computing which must cater to the following computing needs: 1. Dynamism 2. Abstraction 3. Resource Sharing
DYNAMISM• Your business is growing exponentially. Your computing need & usage is getting bigger with every passing day. Would you add servers & other hardware to meet more demand?• Assume that recession is back & your business is losing customers. The servers & other hardware you added during last quarter’s peak season is now idle. Would you sell them?• That’s where Cloud Computing comes to your rescue! You just need to configure & your provider will take care of fluctuating demand.
ABSTRACTION• Your business should focus on your core competency & should not worry about security, OS, software platform , updates and patches etc. Leave these chores to your provider.• From an end-user’s perspective, you don’t need to care for the OS, the plug-ins, web security or the software platform. Everything should be in place without any worry.
RESOURCE SHARING• Resource Sharing is the beauty of Cloud Computing. This is the concept which helps the cloud providers to attain optimum utilization of resources with changing needs.• Resources expand or contract with configuration changes.• Say, a company dealing in gifts may require more server resources during festive season.
Virtualization• The application will be executed on a virtual computer.• You can select a configuration of CPU, memory and storage that is optimal for your application.• The IaaS provider supplies the whole cloud infrastructure viz. servers, routers, firewalls, storage and other network equipment.• The customer buys these resources as a service on an as needed basis.
3 Cloud Service Models• Cloud Services can be divided into 3 stacks: Cloud 1. IaaS IaaS 2. PaaS 3. SaaS PaaS SaaS
Service Model ArchitecturesCLOUD INFRASTRUCTURE •Infrastructure as IaaS a Service PaaS Architecture SaaS •Platform as a (End Users) Service Architecture (App Developers) •Software as a(Network Architects) Service Architecture
Software as a Service (SaaS)• Top layer of cloud computing• This is the layer directly consumed by customers.• Delivers a single application through the browser to thousands of customers.
Platform as a Service (PaaS)• Middle layer of cloud computing• Delivers a ‘computing platform as a service’, often consuming cloud infrastructure and sustaining cloud applications.• The platform is used by developers for creating applications and by customers for running the applications on the provider’s infrastructure.
• force.com is delivered on the web where it can be run using the browser. There is no need to download any software.• Users easily assemble applications with clicks, components and code then instantly deploy them to salesforce.coms global infrastructure.
Infrastructure as a Service (IaaS)• Base Layer of cloud computing• Delivers ‘computer infrastructure as a service’ over the internet.• It serves as a foundation for the other two layers, for their execution• When a company needs storage space to host its data, it buys infrastructure as a paid online service.
Core Objectives fulfilled• Scalability• Availability• Performance• Cost-effectiveness• Security• Disaster Recovery• Acquire resources on demand• Release resources when no longer needed• Pay for what you use
Green benefits of Cloud Computing Virtualize, therefore reduce the no. of servers Less space requiredServers Reduced power More energy efficient servers
Green benefits of Cloud Computing Virtual workstations running on serversIT Support Workstations that are not used are switched off Thin clients and hence reduced powerEnvironmental Less power needed - Lower carbon emissions Recycle old equipment
Limitations & Criticisms• Bandwidth Dependence• Interoperability issues• Security & data privacy are major issues with public clouds “Salesforce.com customer list stolen” - IDG News Service | 07 Nov 07
The Bottomline…“Cloud computing is a simple idea, but it can have a huge impact on your business.”“A disruptive technology – bringing innovation in business.”