It refers to the process of selling products
& services based on their Environmental
The term green marketing came into
prominence in the late 1980s and early
1990s. The American Marketing
Association held the first workshop on
“Ecological Marketing” in 1975. The
proceedings of this workshop resulted in
one of the first books on Green
Marketing Entitled “Ecological
It is that potential consumers will view a
products or services “Greeness” as a
benefit & base their decisions accordingly.
Green Marketing is growing greatly as
increasing numbers of consumers are willing
to back their environmental conciousnesses
with their dollars, it can be DANGEROUS.
Presenting a products or services as green
when it’s not is called GREEN WASHING.
The emerging GREEN HOUSE GAS
REDUCTION MARKET can potentially
catalyze projects with important local
environmental, economic, & quality-of-life
benefits. The KYOTO PROTOCOL’S Clean
Development Mechanism is in used for
NEWCASTLE but although the UNITED STATES
is not participating in the KYOTO
PROTOCOL because they enable their
programs, & transacts on a Regulatory
Gaining and retaining customers
Cost savings ( C N G )
Innovation in products and operations
Energ y, Enthusiasm and Openness
Marks and Spencer
Get Your Brand out there
Give Local Love Receive Local Love
Consumers awareness ( education and
knowledge ) .
Variety of products.
Price of green products are slightly more.
People does not want to stop
Consuming but want to buy ways that does
not harm the environment.
To construct a consumer society that
accommodates less waste and lower